NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Testimonials and case studies. Optimize Your Videos for Search.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Optinmonster

JANUARY 29, 2024

For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. SEO Improvement : Boosting organic search rankings. This involves creating SEO-optimized content that ranks well in search engines, driving organic web traffic.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Navigate the Channel

OCTOBER 24, 2023

So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. People who follow your company on social media, read your posts, share your content and subsequently visit your website will have a heightened awareness of your brand. Gauge how your clients respond to particular posts.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

SalesGrape

OCTOBER 10, 2023

Digital marketing encompasses various tactics including search engine optimization (SEO), content marketing, social media advertising, email campaigns, and more. By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Blog posts and thought leadership for B2B social media marketing If you have a backlog of blogs on your website, you can easily incorporate them into your social media calendar.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

seo.co

JANUARY 1, 2023

The infographic is certainly not a new tool for those looking to boost search engine optimization. In fact, the popular infographic is close to celebrating its 10th birthday as a useful and meaningful way to provide readers with new knowledge and real value while boosting a website’s overall profile in the process.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

ClearVoice

JUNE 12, 2023

An added benefit is that they can help you climb up local search engine results and reach more leads. A 2021 study by Podium found reviews influence 88% of consumers when they’re discovering local businesses. Review sites are great for search engine optimization (SEO), particularly for local SEO.

Google 52

Google Lead Scoring Lead Ranking Ideal Customer Profiles 52

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Higher Website Traffic: Want more people to visit your website? Embrace the social media wave and reap the rewards. Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

nDash

OCTOBER 13, 2022

When familiarizing yourself with a brand before pitching to them, study what content they have already used to ensure you aren’t pitching something they’ve covered. The next time you have a content idea to pitch to a brand, use these research strategies before you send your pitch: Study similar content. What is their tone?

Research 98

Research FAQ Training Amazon 98

BOP Design

MARCH 22, 2021

In addition to helping your prospects gather the necessary information they need to make informed decisions, it enables your firm to add fresh, unique content to your B2B website monthly – a practice that will improve your standings with search engines like Google and Bing. Yes, “Delete Facebook” was a big trend recently.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

PureB2B

MAY 30, 2022

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. Recent studies indicate that companies with more than 40 landing pages are up to seven times more likely to get leads than those with only one to five. New leads could begin coming your way in no time.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. Recent studies indicate that companies with more than 40 landing pages are up to seven times more likely to get leads than those with only one to five. New leads could begin coming your way in no time.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

The Lead Agency

DECEMBER 6, 2021

In fact, during 2020, at the height of the COVID-19 pandemic, 80% of marketers incorporated video into their non-paid advertising strategies, using the channel to drive traffic to their websites, as well as to attract and convert leads. One of the most effective ways to do this is through a live chat function on the business website.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. It’s like preparing for a championship game.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches. billion active users.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

seo.co

MAY 31, 2022

Google and other search engines crawl this information when finding out about your company. A recent study found that NAP consistency could change your online performance by 16%! When we say backlink, we mean a link from a related website to yours. And, critically, search engines won’t trust your company.

SEO 105

SEO Television marketing Internet Marketing Google 105

TrustRadius Marketing

JANUARY 17, 2023

After determining which products to sell, competitors should be identified and studied. eCommerce platforms should also include search engine optimization (SEO) features. This will make your eCommerce website easier to find on search engines. This approach can save you a ton of money and a lot of effort. .

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. This also means they can be found on Google’s search engine. Google Web Stories.

Google 125

Google Content Marketing Content Verticals 125

seo.co

APRIL 26, 2023

Quality Content Content will always be the fuel that keeps a firm’s marketing engine running. Content marketing isn’t just about plugging keywords into your website to generate better search rankings. Today’s content needs to satisfy both humans and search crawlers – with the emphasis on the former. Take a look: 1.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

PureB2B

NOVEMBER 12, 2021

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. 63% of those searching for information about purchasing from a business had been looking for at least three months. You can acquire up to 300 new customers monthly from 1,800 leads generated by 470,000 website visits.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

NOVEMBER 12, 2021

According to studies, companies that post 16 or more blogs each month get up to three and a half times more leads. 63% of those searching for information about purchasing from a business had been looking for at least three months. You can acquire up to 300 new customers monthly from 1,800 leads generated by 470,000 website visits.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Valasys

FEBRUARY 5, 2024

With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online. With the increasing adoption of voice search and the emphasis on local SEO, businesses need to adapt their marketing strategies to stay competitive.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

ClickZ

APRIL 14, 2020

The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements. This 60-page guide outlines fourteen underutilized features in Shopify, Magento, and BigCommerce that retailers can leverage to help increase sales. .

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Contently

JUNE 16, 2022

For example, last year, Senators Amy Klobuchar and Ben Luján introduced the Health Misinformation Act of 2021 , which seeks to hold companies like Facebook and YouTube accountable for allowing health misinformation to spread. Are you linking to an actual study from the American Medical Association or The New England Journal of Medicine ?

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Scoop.it

SEPTEMBER 30, 2022

You can write about anything from a personal diary style blog to discussing the best website development proposal tips. It involves getting good search engine rankings and staying updated about trending topics. billion websites globally are blogs. Google trends and search console. Source: Google Search Console.

Tips 84

Tips CMS Development AIO Blogger 84

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 Sally is a business owner of a bakery.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

ClearVoice

NOVEMBER 28, 2022

One of the main reasons why affiliate marketing is likely to be a trend through 2023 is because of the use of voice and virtual search. The use of this search technique is growing among digital consumers. By utilizing essential SEO techniques within the blog’s content, consumers can find relevant content through their searches.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Hubspot

MARCH 1, 2021

We all know our website is a key part of our marketing and lead generation strategy. To find out, RainToday surveyed more than 200 buyers of B2B services -- in companies of all sizes -- to rate the importance of various elements of a service provider's website. Success stories / case studies (73%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

seo.co

APRIL 19, 2023

When the SEO Industry is Growing, But Your SEO Business Isn’t… As an industry that continues to grow, organic search is also extremely competitive. LinkedIn outreach : Use LinkedIn to search for businesses that could benefit from your services and reach out to them through direct messages.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Navigate the Channel

MARCH 25, 2021

A recent study showed that fewer than half of all contractor businesses are consistently growing. Everyone knows that a website for your contracting business is a must. You can do this by choosing keywords in your ads that fit the terms your potential customers are most likely to search. Getting Them to Your Site. A Good NAP.

Paid Content 65

Paid Content Marketing & Strategy Marketing Strategy Ad Building 65

Sprout Social

NOVEMBER 21, 2023

Studying your competitors can also highlight weaknesses in your products, services, business model and other areas that could use innovation and improvement. Or, competitive monitoring could reveal your competitor is ranking on search engines for several high-volume keywords related to your niche.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Sharpspring

JUNE 15, 2022

Google’s Search Console also gives access to speed and mobile usability metrics and areas where both can be improved. Prioritize your branded search. Whether you want it or not, your customers are going to search for your brand name in Google. Search for your reviews and case studies.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111