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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do only 48% of searches result in? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. billion visits per month compared to Facebook’s 809 million.

140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. General social media statistics. Social media advertising statistics. Instagram statistics. Facebook statistics.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. Upgrade to a High-Performance B2B Website. Converting organic search traffic. Statistics.

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ).

50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site

Optinmonster

Are you looking for the latest SEO statistics ? SEO is constantly changing and it can be hard to figure out what areas of SEO your business needs to focus on, which can sometimes make SEO statistics seem like just a bunch of numbers. SEO Statistics. Local SEO Statistics.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors. Ad Age Survey: What Advertisers Really Think About Facebook.

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B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Marketing has changed significantly in the past years.

100 Key E-Commerce Statistics That Will Generate Sales

Atomic Reach

If you are stepping into the world of e-commerce, we invite you to take a look at the below statistics to help you create strategies to better reach your online audience. E-Commerce Industry and Demographic Statistics. Roughly half of American small businesses do not have a website.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). State of Search ).

23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

And every other website, too, except for Google.). YouTube user statistics. YouTube usage statistics. YouTube for business statistics. YouTube advertising statistics. YouTube user statistics. That’s more than Facebook (69% of American adults).

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

Demand Metric and Vidyard recently conducted “The State of Video Marketing,” and statistics showed that for the fifth consecutive year, at least 80 percent of marketers (83 percent in 2018) believe that video is becoming more important as a form of marketing content.

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Amazing YouTube statistics for B2B Marketers

Valasys

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. YouTube Usage Statistics.

The Best Website Building Software for 2020

SmartBug Media

On the hunt for the best website-building software to develop your online presence? It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. Best Website-Building Software.

Best Facebook Marketing Tips and Guides of 2009

Webbiquity

Okay, so you’ve seen the jaw-dropping statistics: Facebook now has more than 400 million users, and it’s still growing. If your company wants to be where the action is in social media, you need a presence on Facebook. 4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups by Inside Facebook. Jessica Lee explains the advantages of Facebook Pages for businesses, including rich analytics and increased links for SEO benefit.

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

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The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Yet even businesses that do have a website underestimate its value. Why have a website when you can have a sales site?

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10 Crucial SEO Ranking Factors You Need to Know

Optinmonster

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

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Video Marketing Statistics You Should Care About in 2019

Brandpoint

You don’t have to take it from me or Arik, take it from the statistics; it’s next to impossible to find information that says otherwise. Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience.

Have Your Best Q4 Yet with These Important B2B Marketing Statistics for 2019

Hatchbuck

Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. 93% of online experiences begin with a search engine. 71% of B2B researchers begin their search on Google.

100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

What are the content marketing statistics that matter? So, below are categories of game-changing statistics that every marketer should know. Email Marketing Statistics. Video Marketing Statistics. 100 million hours of video per day are watched on Facebook.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both.

55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

Not picking a winning ad based on statistically valid results. Never proclaim a winner in your split-tests without statistically valid results. Just enter the conversions you truly value – like demos, or perhaps a request to be contacted by a salesperson, or even a return visit to your website – as the CTR. Your website? Test using some of the title tags from your best-performing (and relevant) website pages or landing pages.

40+ eCommerce Stats You Need to Know for a Successful Online Store

Optinmonster

Are you up to speed on the latest eCommerce statistics? If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results. eCommerce Statistics.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. Blogs give websites 434% more indexed pages ( source ).

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

Facebook. Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. Search Engine Marketing Blog Social Media Strategies Web Analytics

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites?

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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. B2B Search Engine Marketing Blog

3 Ways To Use Video To Get Tactical On Facebook

Modern Marketing

About 3 weeks ago I wrote a post for Forbes re: video which included the following statistics: 70% of marketing professionals report that video converts better than any other medium. The average internet user spends 88% more time on a website with video than without.

Mobile Responsive Websites for Financial Advisors: Best Practices

FMG Suite

It’s a common practice to develop websites that are easily viewed and navigated across all devices, and to most of the world, the terms mobile-friendly and responsive mean the same thing. Mobile-Friendly Website. Mobile Responsive Website. AMP + RWD = A New Era for Mobile Search.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 21 Social Media Statistics. 5 Digital Marketing Statistics.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

Growing your website traffic organically requires a carefully crafted content marketing strategy and solid search engine optimization (SEO). They favor organic results over paid search ads. Organic Search. Mobile Search. Guest post by Josh Wardini.

Pay-Per-Click (PPC) Advertising Part 1 ? Intro & the Why, Where and How

Go Beyond SEO

Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

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The “Marketing” Guide for Higher Education Content Marketing

Fathom

With blogs, websites, videos, social media and a host of other options available as promotional avenues, the prospect of beginning the actual marketing part of content marketing can seem…daunting to say the least. 1) Website. Welcome back marketers.