The Other Social Network
MARCH 10, 2011
If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?
Video ads: Facebook or YouTube?
MARCH 22, 2016
The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.
Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
Industrial Marketing Today
MAY 31, 2010
I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. Photo credit: Sean MacEntee.
Search Ranking Factors: 2015 and Beyond
OCTOBER 2, 2015
How do search engines rank web pages ? And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! It’s here: Moz Search Ranking Factors. Social Shares Matter!
How To Blend B2B SEO Into On-Site Content Development
JUNE 26, 2014
Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.
Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
JUNE 16, 2013
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands.
How to Optimize for “Direct” Website Traffic
AUGUST 22, 2012
One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. On a mobile device, it appears at the bottom of the screen.” — Social Media Examiner.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.
Optimize Your Content for Inbound Marketing: Part 2
MAY 15, 2017
“The best place to hide a dead body is Page 2 of Google’s search results.”. In Part 1 , we focused on what searchers and search spiders are looking for, and building content that aligns with those queries. It’s a how-to on optimizing your content to be found by search (and searchers).
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content.
B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking
B2B Lead Generation Blog
AUGUST 29, 2007
« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet?
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.
With Facebook Pages - Who needs a Website?
Buzz Marketing for Technology
MARCH 17, 2009
They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. Something they call - Facebook Marketing Optimization.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness.
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
It's easy to do, just put in the URL of your landing page and go: For your new images, you should always keep page performance in mind while creating the image. First, open an image file or URL using the “File” menu at the top of the screen. 6) Size Your Image for Social Networks.
Blog SEO for the Modern Marketer: How to Optimize Your Posts
OCTOBER 9, 2013
Despite the revolving door of new algorithms and search engine policies, the fundamentals of getting your content found have remained pretty consistent. Here’s what you need to know to optimize your blog posts for search. Optimize Blog Post Headlines and URL.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
25 social media listening aids to increase your hearing
APRIL 21, 2014
78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). To make sense of the noise, social media listening requires a process.
12 (of the) Best Guides to Marketing on Pinterest of 2013
JANUARY 30, 2014
Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
blogs based on their inbound traffic, average social shares, and domain authority. We’ve had some awesome blogs submit their URLs to the tool, which got us wondering: What can we learn from all these blogs? Here, we've divided it into three parts: social media, search, and content.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. Social media is important.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 35) Facebook.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Social Media.
Everything You Should Know to Prepare For Google+ in 2014
NOVEMBER 8, 2013
Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently. Is It The Better Social Network?
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Optimize blog content for search?
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above).
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Social Sharing.
7 Common SEO Myths to Throw Out the Window Immediately
DECEMBER 20, 2012
Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Myth #3: Social Media & SEO Aren't Related at All. The intersection of SEO and social media is referred to as “social search.”
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
For example, an executive search firm’s website draws both job candidates and employers looking for talent. In most cases, someone that is spending more than two minutes on your site is engaged and has found something relevant to what they were searching.