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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Search engines are smarter today than ever before. What Does SERP Stand For? SERP stands for Search Engine Results Page.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. If you want to guest post it’s one of the indicators you use to figure if the website is relevant.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

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The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Google uses these filenames to index those images and sometimes the file name can even show up as the image title in a SERP.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Overlooked SEO: Optimizing Images and Video For Search.

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choozlechat: SEO supporting paid display with Volume Nine

Choozle

In the industry, this often includes search engine optimization (SEO), content marketing, social media, influencer marketing, content development, and so on. KM: How do search engines determine relevance and popularity for organic content?

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Focus on keywords where the post is ranking in positions 5 – 15, as these typically present the most immediate opportunity to move up in search results. Evaluate Top SERPs.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

For your business, it might not make sense to have an app, but for others, it can provide valuable and useful features that go beyond a mobile website. They use product recognition technology to search for a product using the smartphone camera. b2b marketing for generation z.

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Facebook Insights. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Website Analytics. Total Organic Search Sessions. Search Console/Webmaster Tools.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. What does the SERP look like now.

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Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. As you can see in the first tweet of Danny's storm, users can use the word "change" in a search query for many different scenarios.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image is what Facebook and Twitter use to generate an article snippet (unless you are using a specific markup to instruct them otherwise). A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail.

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

KoMarketing Associates

It’s a Good Cross Between Facebook and LinkedIn. Google+ isn’t as casual as Facebook because many of the users on it are using it for business or school (or because they feel like they should be on there).

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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy. What Happened: Users can now learn a little bit extra about a search topic without having to leaving page one of Google.

27 Ways to Drive Traffic to Your Website

Hubspot

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone.

5 Action Items from #SMX Advanced 2013

KoMarketing Associates

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” While many search marketers focus on content, link building, social, etc., You only have a limited crawl budget (or the amount of times a search engine spends crawling your site). Facebook drives indexing and ranking within 7-8 days.

Mobile Responsive Websites for Financial Advisors: Best Practices

FMG Suite

It’s a common practice to develop websites that are easily viewed and navigated across all devices, and to most of the world, the terms mobile-friendly and responsive mean the same thing. Mobile-Friendly Website. Mobile Responsive Website. AMP + RWD = A New Era for Mobile Search.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. It’s a competitive world out there, especially when it comes to search. Consider Search Intent.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. 6) Long-Tail Keywords Help You Rank for Voice Search.

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. Find new link opportunities, which in turn increases the chances of ranking high in the search results.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: Facebook Messenger Chatbots: The Step-by-Step Guide to Getting Massive Results. 9) Visual Search.

What's a Website Title (Title Tag) & Why Does It Matter for SEO?

Hubspot

So Google, understanding my intent, serves me this: Undoubtedly, you can see how a title benefits both a user and a search engine. A title, then, enables users to see what a web page's content is about -- and, equally importantly, tells search engines how it should rank the page.

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How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

The biggest change to SEO next year is going to be the growth of voice search. 50% of all online searches will be voice-based by 2020. With voice search on a smartphone or desktop, it’s still good enough to have your links appear on the first page of Google search results.

The Ultimate Guide to Website Development (for Marketers)

Hubspot

In this guide, we’ll cover the bare-bone-basics of web development, the process of creating a website, and additional resources for those who want to learn more about development — or become a developer themselves. Keep reading to dive into website development or use the chapter links to jump around the guide. E-commerce development (building e-commerce websites and online stores). Content management system development (writing and building websites). Website.

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up. Google rich snippets. What the heck are those?

The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

No, you hop on Google and let it conduct the search for you. Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? We know that what searchers see online is much different than what search engines see.

Three Tips for Boosting SEO with Social Media

KEO Marketing

There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs).

Why Biotech SEO is a Critical Element in Converting Website Visitors

EMagine B2B Blog

A common question they tend to have is focused on biotech SEO and if search engine optimization is worth their time and money. The world searches for healthcare information online and this activity is growing each year. I run a private Facebook group for Type 1 diabetics.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. In addition, SEM for B2C companies typically has a relatively short latency period between the initial search and the purchase decision. Shoppers performing a search for a specific brand, style, size and color of running shoe most likely have their credit cards at the ready.

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How to Discover Your Competitors’ SEM Strategies and Tactics

QuanticMind

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. What if I told you that learning exactly what your competitors are up to and what tricks they have up their sleeves in search engine marketing can be accomplished painlessly by executing a few bullet-proof tactics? First, perform a quick search to see what sites are showing up in search engine results. Check Out Search Results.

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Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! It's a new search engine called Graph Search! Facebook.