INDUSTRY INSIGHTS YOUR PEERS ARE READING
A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. I’ve been mulling on this one for a while: how does Facebook, YouTube, Flickr, blogging,… Read more… Roger Warner | January 15th, 2008 | 5 comments The Power of Content: a video case study We’ve been experimenting with ‘guerrilla video’ as a promotional tactic for our clients and thought we should taste our own medicine. MORE
He’s also expanded to writing for Book Riot , New York Daily News’ Page Views , The Atlantic’s The Wire , and then The Huffington Post. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. MORE
Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence. MORE
House Permanent Select Committee on Intelligence (HPSCI) Minority yesterday released roughly 3,400 ads that ran on Facebook and Instagram leading up to the 2016 U.S. million American Facebook and Instagram users. The Impact, and Facebook's Response. Facebook Updates MORE
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. MORE
Visuals increase views on average by 94%. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “You should not spend more than the minimum on stock photos and video elements. MORE
Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.” MORE
Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks. Sample review: “JIRA is a project planning and management application that brings structure and logic to your workflow. MORE
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages. MORE
Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. MORE
With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. Facebook MORE
One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads. MORE
Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. 3: The Nine Best Facebook Marketing Tools. #4: MORE
billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. The NHL rocks Facebook. With more than 2.20 MORE
Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “Scr.im MORE
One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads. MORE
Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io MORE
The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed. MORE
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. 3: The Nine Best Facebook Marketing Tools. #4: MORE
Sample review: “Add and curate content from any public webpage. View your content any time from any device, with or without an Internet connection. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. MORE
Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time.” MORE
Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? Happy Columbus Day weekend, marketers! Do you have fun plans for your bonus day? MORE
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 3: The Nine Best Facebook Marketing Tools. #4: MORE
69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product. Here's 3 ways to use video to get tactical on Facebook. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. MORE
You’ve seen it when you scroll through Facebook , though you might not even realize some of those posts are sponsored. Are you extremely active on Facebook or Twitter ? View what advertisements look like on that platform and learn from them. MORE
billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. MORE
A good valuation methodology lets you look beyond the results of a current campaign and get a better view into the long term impact it will have on your business. Share your view in the comments below or with me on Twitter (@wittlake). Measurement Social Media Facebook hubspot twitter MORE
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic. MORE
Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “Mint is a simple alternative to Analytics. MORE
Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “Suddenly find yourself with a zillion tabs open? MORE
million Facebook likes by boring people. A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. We believe 60% of our Facebook fans are prospects,” Weiss said. MORE
Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. 3: The Nine Best Facebook Marketing Tools. #4: MORE
Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter. MORE
Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. 3: The Nine Best Facebook Marketing Tools. #4: MORE
Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. 3: The Nine Best Facebook Marketing Tools. #4: MORE
Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Create picture quotes. MORE
Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls. MORE
A bail bond company with more than 2,800 Facebook fans? Click here to view the embedded video. Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Click here to view the embedded video. Click here to view the embedded video. Facebook. MORE
Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter. MORE
Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “Stuck on color choices? MORE
Content Standard
NOVEMBER 13, 2017
Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence.
Modern Marketing
OCTOBER 2, 2015
69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product. Here's 3 ways to use video to get tactical on Facebook. Post videos directly to Facebook rather than via YouTube, Vimeo, etc.
Hubspot
JULY 8, 2018
billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers. The NHL rocks Facebook. With more than 2.20
NuSpark
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.
Advertisement
It’s viewed as the most effective lead gen tactic, followed by social media. up on Google and Facebook, they are placing. sample size, it’s likely directionally correct. Software Marketers Comparing tactics viewed as effective to those that don’t perform as well, eight different.
Sprout Social
SEPTEMBER 14, 2016
With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. Facebook
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Modern B2B Marketing
FEBRUARY 5, 2016
Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls.
Sprout Social
JULY 7, 2016
billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too.
Hubspot
NOVEMBER 30, 2016
One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.
Hubspot
NOVEMBER 30, 2016
One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.
NuSpark
SEPTEMBER 28, 2011
Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter.
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NuSpark
SEPTEMBER 28, 2011
Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter.
Hubspot
JANUARY 11, 2016
The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed.
delicious b2bmarketing
JUNE 22, 2009
A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. I’ve been mulling on this one for a while: how does Facebook, YouTube, Flickr, blogging,… Read more… Roger Warner | January 15th, 2008 | 5 comments The Power of Content: a video case study We’ve been experimenting with ‘guerrilla video’ as a promotional tactic for our clients and thought we should taste our own medicine.
Biznology
MAY 24, 2017
You’ve seen it when you scroll through Facebook , though you might not even realize some of those posts are sponsored. Are you extremely active on Facebook or Twitter ? View what advertisements look like on that platform and learn from them.
Hubspot
OCTOBER 7, 2012
Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? Happy Columbus Day weekend, marketers! Do you have fun plans for your bonus day?
Digital B2B Marketing
DECEMBER 4, 2012
A good valuation methodology lets you look beyond the results of a current campaign and get a better view into the long term impact it will have on your business. Share your view in the comments below or with me on Twitter (@wittlake). Measurement Social Media Facebook hubspot twitter
Webbiquity
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 3: The Nine Best Facebook Marketing Tools. #4:
Biznology
MARCH 4, 2014
He’s also expanded to writing for Book Riot , New York Daily News’ Page Views , The Atlantic’s The Wire , and then The Huffington Post. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams.
Webbiquity
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic.
Webbiquity
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.
Webbiquity
JANUARY 31, 2017
Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “Mint is a simple alternative to Analytics.
Webbiquity
MARCH 30, 2017
Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “Suddenly find yourself with a zillion tabs open?
Webbiquity
JANUARY 10, 2017
Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. 3: The Nine Best Facebook Marketing Tools. #4:
Webbiquity
DECEMBER 6, 2016
Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Create picture quotes.
Webbiquity
MAY 2, 2017
Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. 3: The Nine Best Facebook Marketing Tools. #4:
Webbiquity
FEBRUARY 21, 2017
Sample review: “Add and curate content from any public webpage. View your content any time from any device, with or without an Internet connection. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.
Webbiquity
MARCH 23, 2017
Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.”
Webbiquity
APRIL 27, 2017
Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io
Webbiquity
APRIL 10, 2017
Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. 3: The Nine Best Facebook Marketing Tools. #4:
Webbiquity
DECEMBER 19, 2016
Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time.”
Paul Gillin
AUGUST 26, 2011
million Facebook likes by boring people. A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. We believe 60% of our Facebook fans are prospects,” Weiss said.
Webbiquity
FEBRUARY 7, 2017
Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “Stuck on color choices?
Webbiquity
FEBRUARY 16, 2017
Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks. Sample review: “JIRA is a project planning and management application that brings structure and logic to your workflow.
Webbiquity
FEBRUARY 2, 2017
Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “Scr.im
Webbiquity
MARCH 14, 2017
Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images.
Modern Marketing
FEBRUARY 8, 2011
A bail bond company with more than 2,800 Facebook fans? Click here to view the embedded video. Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Click here to view the embedded video. Click here to view the embedded video. Facebook.
Webbiquity
APRIL 25, 2017
Visuals increase views on average by 94%. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “You should not spend more than the minimum on stock photos and video elements.
Webbiquity
APRIL 18, 2017
Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. 3: The Nine Best Facebook Marketing Tools. #4:
Webbiquity
AUGUST 23, 2016
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. 3: The Nine Best Facebook Marketing Tools. #4:
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