A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. I’ve been mulling on this one for a while: how does Facebook, YouTube, Flickr, blogging,… Read more… Roger Warner | January 15th, 2008 | 5 comments The Power of Content: a video case study We’ve been experimenting with ‘guerrilla video’ as a promotional tactic for our clients and thought we should taste our own medicine. MORE

He’s also expanded to writing for Book Riot , New York Daily News’ Page Views , The Atlantic’s The Wire , and then The Huffington Post. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. MORE

Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” MORE

Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence. MORE

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. MORE

Visuals increase views on average by 94%. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “You should not spend more than the minimum on stock photos and video elements. MORE

Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. MORE

Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.” MORE

By sampling flavors, you hope to gain clarity about your decision. They allowed people to sample and purchase jars. In fact, people who viewed the large display were one-tenth less likely to purchase than people who viewed the smaller display. You finally make a choice after sampling ice cream, but even though you’ve chosen chocolate mint, you’re still thinking about the mango sherbet you passed up. MORE

Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks. Sample review: “JIRA is a project planning and management application that brings structure and logic to your workflow. MORE

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages. MORE

Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. MORE

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads. MORE

Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. 3: The Nine Best Facebook Marketing Tools. #4: MORE

Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. Sample review: “123ContactForms is (a) great form creator. 3: The Nine Best Facebook Marketing Tools. #4: MORE

Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “Scr.im MORE

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads. MORE

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io MORE

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed. MORE

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. 3: The Nine Best Facebook Marketing Tools. #4: MORE

Sample review: “Add and curate content from any public webpage. View your content any time from any device, with or without an Internet connection. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. MORE

Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time.” MORE

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? Happy Columbus Day weekend, marketers! Do you have fun plans for your bonus day? MORE

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 3: The Nine Best Facebook Marketing Tools. #4: MORE

69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product. Here's 3 ways to use video to get tactical on Facebook. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. MORE

Click here to view the embedded video. A writer whose writing is not read has failed in his view. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. by Jesse Noyes | Tweet this. MORE

You’ve seen it when you scroll through Facebook , though you might not even realize some of those posts are sponsored. Are you extremely active on Facebook or Twitter ? View what advertisements look like on that platform and learn from them. MORE

A good valuation methodology lets you look beyond the results of a current campaign and get a better view into the long term impact it will have on your business. Share your view in the comments below or with me on Twitter (@wittlake). Measurement Social Media Facebook hubspot twitter MORE

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic. MORE

Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “Mint is a simple alternative to Analytics. MORE

Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “Suddenly find yourself with a zillion tabs open? MORE

million Facebook likes by boring people. A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. We believe 60% of our Facebook fans are prospects,” Weiss said. MORE

Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. 3: The Nine Best Facebook Marketing Tools. #4: MORE

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter. MORE

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. 3: The Nine Best Facebook Marketing Tools. #4: MORE

Sample review: “Reputation.com…allows you to view search engine results and select if a result is positive, negative, or not you…you have access to the top 20 links, plus you are given the top 20 links for both Google and Bing. 3: The Nine Best Facebook Marketing Tools. #4: MORE

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. MORE

Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Create picture quotes. MORE

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls. MORE

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. MORE

A bail bond company with more than 2,800 Facebook fans? Click here to view the embedded video. Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Click here to view the embedded video. Click here to view the embedded video. Facebook. MORE

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Now your Google+ tool bar looks like this and when configured, you can view your other social media streams. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter. MORE

Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “Stuck on color choices? MORE