[Facebook, Sample] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    Choose a small handful of samples to review instead of tackling every single piece to make the process more manageable. Readers respond better to Facebook updates about certain content. What other sites are linking back to your competitor's site, but not yours? Who is referring traffic to your competitor's site? To determine if a new social media platform is worth your time, check your competitor's engagement rates on those sites.
    [Facebook, Sample] You Need a Privacy Policy in 2017: Here's How to Start
    Regulations around privacy policies don't just end at your website: any tool that collects information from your site -- such as website analytics, online forms, or chat widgets -- will require a policy too. And if you’re planning on running any online ad campaigns, both Google and Facebook require privacy policies in place if you’re collecting any user information. This is especially important for Facebook Lead Ads, which require a privacy policy URL link within each ad you create.
    [Facebook, Sample] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    Once on-site and having crunched the numbers, visitors are ideally situated to pursue the next step, whether that’s further resources or getting qualified for a down payment. . #3 Focus on the number of site visits, MQLs, SQLs, Opportunities, Sales and conversion rates by channel. . Score based upon behavioral metrics like site visits, repeat visits, email opens, shares, and other engagement metrics. . .
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Facebook, Sample] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. The dominance of ‘how to’ and list posts was no surprise: I see this pattern with many B2B sites. Interestingly, when we look further down at the words that start headlines, we see a pattern of celebrity brand content such as Google, Apple, Uber, Facebook. Comparison of Top Facebook and LinkedIn Phrases.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Facebook, Sample] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.". Personally, I've just begun using video in private Facebook groups, and I find that video delivers higher engagement than text posts.
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Facebook, Sample] The True Power of Contextual Marketing
    Every year, new techniques and trends come up, so it’s vital that you check your site and optimize it for search engines so that your target audience can find your content in the right context. If search engines cannot properly crawl your site, and users cannot find your content, then you’re wasting highly relevant and potentially valuable content. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Facebook, Sample] The 28 Best Miscellaneous Online Tools for Marketers
    Sample review: “Implement disqus as a commenting system and you’ll get more comments. Sample review: “(With) whoishostingthis.com, find the web host of any website.” Sample review: “iwantmyname.com helps you search domains across all TLDs.” Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.”
    [Facebook, Sample] The 12 Best Special-Purpose Business Software Tools
    Sample review: “If you absolutely must have desktop applications for free, Open Office is a good alternative to the Microsoft suite.” Sample review: “Love it or hate it, Microsoft Office is still basically the standard when it comes to office suites. Sample review: “Google Docs…can be used for everything from content planning and creating, to data storage and mining. Sample review: “Track the status of any shipment on Google Maps.”
    [Facebook, Sample] The Eight Best Online Tools for Sales Professionals
    Sample review: “How do you know whether people who don’t reply are reading your emails or ignoring them?…Use Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.” Sample review: “Close.io Sample review: “If you frequently set up phone meetings with customers then check this out. 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Sample] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “The real power behind this tool is the ability to get rid of spreadsheets all together, and streamline everything through the cloud. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”
    [Facebook, Sample] The 10 Best Customer Service and Customer Engagement Platforms
    Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support.
    [Facebook, Sample] The 16 Best Sites for Free Stock Photos and Videos
    The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements. Registration on the site (free) is required. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster.
    [Facebook, Sample] The 15 Best Screencasting and Online Presentation Tools
    Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. A screencast storage and sharing site. Sample review: “Screencast.com is a resource for sharing your tutorials and demonstrations once completed. Sample review: “Make your content stand out with animated screencasts. Sample review: “WhatFix lets you create quick flows showing steps users should take.
    [Facebook, Sample] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It pulls organic search marketing data from the MOZ Open Site Explorer API and SEMRush. as well as multiple social APIs, including: Facebook, LinkedIn, Pinterest, Reddit, Stumble Upon and Google+. Below, please find a sample, sanitized SCALE report of comparing two large B2B security companies.
    [Facebook, Sample] The Nine Best Reputation Management, RSS, and Social Search Tools
    The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks. Sample review: “Maybe it’s me, but Google Alerts seems popular with journalists and publicists but rather unknown to the rest of the world.
    [Facebook, Sample] The 15 Best Audio and Video Editing Tools
    Sample review: “You no longer need to be a video geek to create awesome videos. Start with a storyboard and script, upload narration (the tool automatically “lip syncs” your voice tracks to characters), choose backgrounds and characters, add a music track from the site’s library, and publish. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures. 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Sample] The 23 Best Free Google Chrome Extensions for Digital Marketers
    Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Once the allotted time you’ve configured for each site, subdomain, etc. has been used up, those sites will be blocked and inaccessible for the rest of the day. You can also turn highlighting on and off for different sites. Post to Twitter, Facebook, and LinkedIn.
    [Facebook, Sample] The 15 Best Content Distribution and Amplification Tools
    Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Medium.com. Sample review: “Use Issuu to create your own digital magazines or present PDFs in a new format (such as reports, whitepapers, guides, or ebooks).” Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.”
    [Facebook, Sample] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Given the vastness and diversity of today’s marketing and sales tech market, the index only includes a sampling of the key players in the mid-market/enterprise space and is sorted based on the pillars of the B2B Customer Data framework. Data from these sites could show the articles companies read, content they download and even their site searches.
    [Facebook, Sample] The 17 Best Photo Editing Tools
    Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Sample review: “Pixlr…is a more advanced tool which is like a lightweight version of Photoshop.” 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Sample] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. Picreel allows you to display customized exit offerings depending upon what they did and how they interacted on your site.” — Express Writers.
    [Facebook, Sample] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep. Below you will see a few sample channel paths where organic search gets the credit, though it has been influenced through paid search efforts.
    [Facebook, Sample] The 14 Best Personal Productivity Tools
    Sample review: “These top productivity tools will help you grow…(use) RescueTime for tracking your time, eliminating distractions, and optimizing your daily productivity.” — Marketing Insider Group (Startup). Sample review: “Time Doctor allows content marketers to track the productivity of a team, including tracking time spent working and managing hours.” — Express Writers. Sample review: “TeuxDeux (is) a beautiful to-do app that looks like your paper dairy.” — Siasat.
    [Facebook, Sample] The 26 Best WordPress Plugins
    It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Connect your WordPress.com site to various social networking services. Pricing: free, $5 or $9 oer mont per site.
    [Facebook, Sample] The 21 Best Content Curation Tools
    Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.
    [Facebook, Sample] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic.
    [Facebook, Sample] The 28 Best Web Design Tools
    Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “PlaceIt serves a very specific purpose: It allows you to upload images of your site or product into real-world environments of people holding phones, tablets, and laptops.
    [Facebook, Sample] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Click that button, and you'll be redirected to a site where you select what kind of ad you want to create. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.
    [Facebook, Sample] The 24 Best Email Marketing Tools
    Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “See what happens to your emails after you press send…you’ll know exactly when they opened your email and whether or not they clicked on your link. Sample review: “Scr.im
    [Facebook, Sample] The 29 Best Web Analytics Tools
    it often miscategorizes visits from smaller search engines as referral traffic, and requires use of advanced segments to filter out bot traffic), its extensive capabilities for tracking visit sources and on-site behavior make it appealing. Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “Like dashboards?
    [Facebook, Sample] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic.
    [Facebook, Sample] The 26 Best All-in-One SEO Tool Suites
    Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review: “Get a complete local SEO report in just 15 minutes. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. Sample review: “Use Screaming frog to do an analysis of the SEO optimisation of your blog.
    [Facebook, Sample] The 15 Best Special-Purpose SEO Tools
    A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues. Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. 11) Open Site Explorer.
    [Facebook, Sample] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. As the site with the most users , for example, Facebook seems to be the place to post content related to entertainment, sports, health, psychology, and education. We found that the median of this sample was 800 by 2619 pixels.
    [Facebook, Sample] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    For those efforts, 71% of customers use Facebook, with Google Remarketing and Dynamic Remarketing rounding out the top three tools. In our sample, Zopim and LiveChat were the chat leaders. WooCommerce is a leader in the ecommerce category, with 43% market share within our sample. ecommerce sites have the highest use of both retargeting tools (50%) and chat software (31%).
    [Facebook, Sample] The 20 Best SEO Rank Tracker Tools
    Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Special features: geo tracking; desktop vs. mobile rankings; keyword suggestions; group related sites. Sample review: “I have used just about every keyword ranking tool that exists.
    [Facebook, Sample] How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
    consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine's Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too. To add an additional tug on the old heart strings, MegaRed also promised that once 100,000 free samples has been claimed, it would donate $100,000 to the National Coalition for Women With Heart Disease.
    [Facebook, Sample] The 24 Best Visual Content Creation Tools
    Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.”
    [Facebook, Sample] 5 Content Marketing Trends to Plan Your 2017 Budget
    Of course, this is just a sample of companies and lines of business across marketing and technology. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. I also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al.
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Facebook, Sample] Back to School – Let’s Keep Our Kids Safe Online
    What is posted on Facebook will be assessed when you apply to college, and perhaps when you apply for a job. Here’s a sampling of all the companies that operate in that ecosystem. Strengthen the privacy settings on all social networking sites and ensure that these settings remain unchanged after updates. Social networking sites often publish posts as “public” based on the default settings. I love this time of year.
    [Facebook, Sample] The 28 Best Influencer Marketing Tools
    Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic. Sample review: “Grouphigh is a really powerful blogger research tool. 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Sample] The Seven Best File Sharing Tools
    FTP sites were the most common alternative, but these were often cumbersome to access and use. Sample review: “Dropbox is first of all a file sharing tool. Sample review: “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Sample review: “An easy way to send big files.” 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Sample] The 17 Best Keyword Research Tools for SEO and SEM
    A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. A powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends. 3: The Nine Best Facebook Marketing Tools. #4:
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Facebook, Sample] Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
    ” Since HouseLogic’s chief goal was to deepen engagement, it used the following four metrics to assess what degree readers were interacting with the site’s content: Social actions: shares, comments, and likes. The articles were shared on the same channels—Facebook and email—after the headlines were optimized through Outbrain. Contently Case Stories is a series highlighting some of Contently’s most successful clients.
    [Facebook, Sample] The Four Best Online Education Tools For Business Pros
    In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. There are also helpful online sites and tools beyond Lynda.com for continuing professional education and development. 3: The Nine Best Facebook Marketing Tools. #4:
    [Facebook, Sample] The 24 Best Online Writing Tools and Apps
    Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Sample review: “For me and many others, rain is a pretty soothing background noise.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Facebook, Sample] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    of Facebook's global mobile ad revenues (20.1% 7) Instagram and Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%. This 59% figure reflects a 10-point increase from September 2014, when 49% of Instagram users reported visiting the site on a daily basis. That means that the average post in this sample saw 4.3
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Facebook, Sample] The 23 Best Content Ideation Tools
    Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” Sample review: “Aggregates the best of the web.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Facebook, Sample] The 14 Best Content Planning and Research Tools
    Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “Podio is a project management tool, and can help you keep your content projects in check much the same way as Trello – with the added bonus of nifty Apps you can add it and use for different functions (like collaboration and research).” — Online Marketing Institute. Sample review: “Super user friendly, works perfect and is very affordable!
    [Facebook, Sample] 10 Ways to Boost Your B2B Content Shares
    Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. Our core findings from analyzing 100 popular B2B sites are as follows: The median shares for 5 of the top 5 B2B content publishers is 803.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Facebook, Sample] Digital Does Not Mean "Just Build a Website"
    Without responsive design, you’ll likely have a large difference in bounce rate (the percentage of visitors who navigate away from your site after viewing only one page) between your desktop and mobile products. On this theme, Amazon found increased revenue of 1% for every 100 milliseconds improvement to their site speed. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Facebook, Sample] Want to Generate More Leads? Try These 6 Tips
    Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads. Ideally, your guest bloggers’ followers will visit your site to hear from their favorite thought leaders and see how your company is connected to them. There are so many techniques to generate leads; this is only a sampling of some of the best and most efficient.
    [Facebook, Sample] Geofencing? And other ways to target ads to trade show attendees without being there.
    If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. This is mobile retargeting at its finest; except instead of site retargeting, we are “location” retargeting. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads. Facebook has a number of ad tactics that can target specific audiences.
    [Facebook, Sample] How Publishers Can Use Digital to Push Print Sales
    Administer a website-wide sample survey to ask readers what types of products or premium content that they would like to purchase. Build a product as an experiment and see how it performs as a one-off by running Facebook experiments and promoting it site-wide. Include smart content with a clear call to action (CTA) that makes readers on-site aware of products that are available for purchase.
    [Facebook, Sample] Leveraging Alumni to Help Drive Inquiries and Applications
    They're valuable for those prospects such activities do reach, but that's a small sample compared to the broader audience of potential students out there. Run campaigns encouraging alums to post content on your social media sites. Or updates on your Facebook page when they're starting a new job, got promoted, or overseeing a juicy new project? Nearly 80% of alumni feel positively about their alma maters.
    [Facebook, Sample] What to expect when you’re expecting #MarTech next month
    If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday. The thumbnail graphic of logos shown here offers a taste of the diverse ecosystem of marketing technology innovators who will be on site to meet and engage with you. We’re 6 weeks away from the next MarTech conference in San Francisco.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Facebook, Sample] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Mobile Marketing (mobile advertising, site development and apps) – Today’s buyers are BUSY.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Facebook, Sample] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. Facebook's best estimation for what you actually want to see on your feed.
    [Facebook, Sample] The Keys to a Five Star Review Program
    Today, we have peer review sites like Yelp, Angie’s List, and TripAdvisor that help us make more informed decisions based off the available information of other people’s experiences. For each shipment, you received a box with samples of five different products; then, Birchbox prompts you to write a review for each product. Leverage existing review sites: Implementing a review program starts with being proactive with what is already being said online.
    [Facebook, Sample] Here’s just a taste of what transpired at MarTech Europe this week
    If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing. Key point: social is way more than Facebook, LinkedIn, and Twitter.
    [Facebook, Sample] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). The below chart looks at the impact of blog titles towards how many times they're shared across both Twitter and Facebook. I've always had a love affair going on with data.
    [Facebook, Sample] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Some sites allow a reader to browse an article, but when it’s time to hit “next page”, they consider it fair to ask for a little information in exchange for additional helpful content. Sample Content. We’ve touched on a couple of different ways to include links and forms within social media platforms like Facebook and Twitter, but let’s talk about it here in a more general capacity.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook, Sample] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. To get you started, here are some sample job descriptions, along with the skills and qualities ideal candidates will possess. Responsibilities: Managing both on-site and off-site SEO for the company.
    [Facebook, Sample] How to Use Surveys to Create Better Content
    Here are a few sample questions a survey could answer that analytics data can’t: Would you like more beginner, intermediate, or advanced content? Use a poll on your site. Run a Facebook contest that gets people to give you their most pressing question about your topic. That means you’ll get a drastically higher response than if, say, you sent a survey to your Facebook. What to do if your survey sample size is low.
    [Facebook, Sample] How to Use Google Analytics to Create More Effective Content
    Set up goals for important conversions on your site. You want to know how people found their way to this page, whether they started from a search engine or a Facebook ad or wherever. The sample text “ex: thanks.html” after the Destination is a hint to remind you what kind of selection to make. Now you can sift through all your site’s traffic and see which content is actually getting people to this page. Click “Site Content”, then “All Pages”.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Facebook, Sample] Confessions of a Google Spammer
    Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 9:30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. I knew it was easy for Google to find every site in the network. That review would uncover other spam blogs linking to those sites, which would then uncover more cheaters, and so forth. Before I became an inbound marketer, I once made $50,000 a month spamming Google.
    [Facebook, Sample] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. You can do this yourself, or you can use a blogger introduction site such as Tomoson. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes).
    [Facebook, Sample] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc. When someone attempts to leave your site, display a popup window and ask for the email address.
    [Facebook, Sample] 5 Little Lead Generation Experiments You Can Run Right Now
    A/B test both titles on a smaller sample of people and then go with the winning title for your larger promotion. 3) Use Facebook dark posts. Test: Jon Loomer tested Facebook dark posts (News Feed-style ads that don''t actually get published to your Page''s News Feed) with a small budget to calculate potential ROI. Facebook ad investment in dark posts. How to do it: Facebook Dark Posts are a great way to get really targeted with your Facebook ads.
    [Facebook, Sample] 17 Smart Ways B2B Marketers Can Use Pinterest
    Pinterest is far more than a digital scrapbooking site. The header image in the example above could be used in a tweet, shared on Google plus, or posted on Facebook. Extra credit: Include a prompt to join your email list, like SmartBlogs did: If you don’t have a way to feature your email newsletters on your site, this is a good shortcut. You can also include a link to the board on your email sign-up page so subscribers can see samples of what they’ll be getting.
    [Facebook, Sample] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? From “Catvertising” to “Are Chairs Like Facebook” to “I Have Timeline” to “”CIA’s ‘Facebook’ Program Dramatically Cuts Agency’s Costs,” here are 10 of the best spoofs and satires of digital marketing and media. 12 Vertical Social Networking Sites You May Not Know Of by TwittNotes. What are you laughing at?
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Facebook, Sample] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    You''re the hottest new social network to totally maybe make Facebook irrelevant. This one was sent to me by a TechnoBuffalo reader, who found the idea on their site. Here''s a sampling I recommend due to their unique blend of easy-to-recognize and easy-to-execute. Know what''s scary? Figuring out Halloween costumes for work.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Facebook, Sample] The Ultimate Guide to Hiring Effective Marketers
    He may be outlining a brand new campaign, or writing and editing copy for the company site. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. ” If you study the form, it’s granular -- down to number of tweets, sites emailed or replied to, mentions replied to, interviews emailed, etc. Sample Job Ad. Let’s play a game, you and I.
    [Facebook, Sample] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    But Drew quickly realized that his team also needed marketing automation to help them take targeted action on the insights they were gathering about visitors to the site. It was all great information, but for me, the most interesting part of the interview came when I asked Drew for a sample of the email they send out to prospects. I saw for myself how the sales team is able to create custom quotes and real-time responses to visitors on their site.
    [Facebook, Sample] 20 Amazing Examples Of Brand Content Marketing Hubs
    But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. I actually became a loyal fan to this site and for months had no idea it was owned by Adobe. Disclosure: this is a NewsCred-powered site.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Facebook, Sample] How to Avoid Becoming a Marketing Fossil
    Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. Marketers need to get comfortable with a more transparent approach to the way they do business, and embrace review sites and social media conversations that put consumers squarely in the driver’s seat.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook, Sample] The Definitive Guide to Awkward LinkedIn Networking
    Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. So, it''s a sample set of one, but seriously, I think we can all agree these things are no bueno. So, I checked out his site, realized it was about a niche I love (restaurant marketing) and we started talking from there. Twitter is for sharing. Pinterest is for inspiration. YouTube is for videos. But LinkedIn?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Facebook, Sample] How to Take Vacation Without Sabotaging Your Sales Team
    By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. 3) Notify Sales When Hot Prospects Are on Your Site. You can post to Twitter, Facebook, LinkedIn, Google +, and Xing, and you can schedule as many posts as you like throughout the period you''re away.
    [Facebook, Sample] Interactive Content and Quizzes: An Overview
    Social: Facebook apps to increase interest and engagement. The sample to the right is for the movie “Taken.”. TIME created a very simple interactive piece to determine how much time people have wasted on Facebook. The page received over four million views and was the top article on the site for all of 2013. The result was over 25,000 views in the first two months running, not too shabby for a boutique site.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Facebook, Sample] 8 Types of Content to Help Engage Prospective Students
    For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. Featuring videos on your website, sharing them on social media -- on Facebook, Twitter, and LinkedIn, in particular -- as well as via email are the best ways to get your content out there. You can''t ignore your prospective students.
    [Facebook, Sample] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    We tend to categorize content collection into four principal areas: 1) editorial aggregation of content from sources like the WSJ and NYT, 2) social media sources, like Twitter feeds and Facebook posts, 3) web crawling, which is good for finding out what web sites are reporting about people and company events, and 4) crowdsourcing, using the “wisdom of the crowds” to filter and create truth (i.e.
    [Facebook, Sample] Blog your way into a book deal
    Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you.
    [Facebook, Sample] New Research Points the Way to Success in Your Content Marketing Strategy
    While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. The most effective firms maintained a presence on an average of seven social media sites. In order of most common usage, the top seven sites were: LinkedIn. Facebook. Content marketing is powerful.
    [Facebook, Sample] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Here are eight awesome ideas for creating the Facebook cover photo of your dreams, inspired by brands who already have an outstanding visual presence. Facebook is about making connections and showing off your fun side, but it’s also a place to establish your brand.
    [Facebook, Sample] How to Use Psychographics in Your Marketing: A Beginner's Guide
    Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford. Want a larger sampling? Look at your existing site content and previous special offers. For example, if she’s spending her free time on Pinterest, you can stop spending money on Facebook or newspaper and magazine ads. This post originally appeared on Inbound Insiders , a new section of Inbound Hub.
    [Facebook, Sample] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    StayClassy sampled 50,000 of their online fundraisers and found fundraisers who are 40 years of age or older raise more on average than fundraisers between 20 and 40 years old. However, it''s still ideal to focus on having forms on your site, to reach as wide an audience as possible. The point is if you can get creative as to where you can get content for your site, the benefits of doing so can be substantial -- for instance, your site''s traffic can grow with more blog volume.
    [Facebook, Sample] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    The insightful and prolific Heidi Cohen collects 101 top social media tips and tactics in this bookmark-worthy tip sheet, from knowing your target audience and their hot buttons and writing regular features responding to your audience’s needs to answering questions on forums and sites like Quora, and incorporating social media calls to action. He even provides sample outreach email text that’s been proven to drive significant response.
    [Facebook, Sample] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. With so much social data on Facebook, marketers were yearning for a way to capture it all. 2) Facebook launched clickable #hashtags.
    [Facebook, Sample] The Essential Best Practices to Successfully Prospect Inbound Leads
    It''s also important to know what content they engaged with on your site, what pages on the site they view, and if they checked out content and pricing information. Here''s what a sample engagement strategy may look like. I saw you downloaded HubSpot’s “ How to Master Facebook Marketing " ebook. I visited your company’s Facebook profile and have two tips on how you can improve it. This post originally appeared on Inbound Sales , a new section of Inbound Hub.
    [Facebook, Sample] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
    These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Content Performance Reports – Make sure to routinely evaluate the performance of content marketing assets beyond page view information and traditional metrics like bounce rate, or time on site, etc.
    [Facebook, Sample] What are the Best Social Networks for B2B Marketing? (Research)
    According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. In terms of B2B social media, almost any social network on which your prospective buyers are present can produce results; but some are clearly better than others, and regardless of the site, the level of results will reflect the efforts expended there on building and engaging with your following.
    [Facebook, Sample] How to gain the leadership experience employers want
    Most application processes still rely on the traditional cover letter and resume with transcripts, though often this is presented via an online application site. Take full advantage of these options to add scanned copies of certifications, screen shots of your work, letters of recommendation, sample projects—anything you have done or are currently involved with that shows you are a leader. Share links to these sites with prospective employers within your application.
    [Facebook, Sample] Social Media Marketing Laws, Part 2
    Try having the prize be a sample of your company’s product, so that when someone wins, they can try the product and advocate it to others. It’s especially easy to use Facebook for this purpose – sales and/or IT professionals can monitor pages and respond immediately to those who post questions and concerns. This post is the thrilling conclusion to last week’s post about the first law of social media marketing.
    [Facebook, Sample] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Something like: "Guest Post: 20 Tips to Increase Your Facebook Page Reach." Many blogs will tell you on their guest blogging page exactly who to contact (to find out if they have one, try doing a Google site search for something like "guest blogging, company"). Furthermore, conduct a Google site search to make sure the specific topic(s) you''re proposing haven''t already been covered. Instead : Your pitch is a writing sample in and of itself.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Facebook, Sample] How to Get Your Executive Team Active in Social Media
    You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. Maybe you come to the table with some sample content they could share or people to follow. Suggest some goals for them to aim for each week (X tweets, X Facebook posts, etc.).
    [Facebook, Sample] Do You Know Your Target Market? How to Find Out…
    Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights. Mashable offers a great Beginner’s Guide to Facebook Insights here. Do you convert more people with a special offer or free sample?
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Facebook, Sample] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions? Well, if you have a special offer just for mobile users, you can now set up a site link just for mobile. .
    [Facebook, Sample] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter.
    [Facebook, Sample] Small Business Content Marketing: When to Hire A Freelance Writer?
    And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. You can hire someone to write the initial content and then update the website yourself in the future, or you can hire someone to continually update your site on an as-needed basis. When should you hire a freelance writer for your blog or website?
    [Facebook, Sample] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. Because of this, I decided that I wanted to beef-up the feeds I was seeing from brands I liked on both of these sites. Limited following links – i.e. links to follow the brand’s Facebook and Twitter accounts, but no links to LinkedIn and/or Pinterest. Facebook Share: ? Facebook Page: ?
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