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Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation.

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How to Employ Local SEO to Optimize B2B Marketing

Valasys

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. According to HubSpot, 80% of potential customers use search engines to find local information.

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Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). In fact, a quick check on Google Insights for Search on the phrase “ROI in marketing” shows a strong uptrend since the beginning of 2007.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI). Reddit is an American social media channel with an aggregation of news, web content rating & website discussions. Prologue.

The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Prologue.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

While 60% customers search local information about businesses on their mobile devices. Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019. Optimize for Local SEO: This ensures that the primary domain of the website is optimized for local searches.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects.