The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Can Facebook’s Research on 2-Second Videos Be Trusted?

Content Standard

Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence.

Trust 31

Trending Sources

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Share this on Facebook.

Stats 77

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options.

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Use Facebook for sampling.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review: “One of the most inexpensive, but powerful tools for SEO. 3: The Nine Best Facebook Marketing Tools. #4:

Tools 118

The Best Types of Market Research for Professional Services Firms

Hinge Marketing

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. When I share this finding, the next question is almost always around what types of market research should be used. In previous posts we’ve discussed what type of topics should be covered and who should do the research. Secondary research.

Skype 22

How to reach your customers at work or at home

Biznology

To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.

Work 85

20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed.

What Marketers Should (And Shouldn't) Tweet [Research]

Hubspot

A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. Take a look at this sample Twitter conversation, for example.

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.

The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach.

Tools 80

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

So I did a little research, and with the help of some tools, I think I am closer to my vision. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter.

RSS 74

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

So I did a little research, and with the help of some tools, I think I am closer to my vision. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter.

RSS 74

The 26 Best WordPress Plugins

Webbiquity

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. 21) NextGEN Facebook.

Best 51

The Four Best Online Survey Tools

Webbiquity

Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). Sample review: “Want to find out what your customers themselves think?

New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. Facebook.

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. Isn't that what the big guns do when they conduct market research? First, How to Conduct Market Research. How to Craft Your Market Research Survey.

Heatmaps Reveal Where People Look on Social Media Sites [Research]

Hubspot

They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Facebook. Have you ever heard of heatmapping?

Dwell 13

Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week

Hubspot

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? New Research Shows Email Marketing is Not Dead, From Social Media Explorer.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “Find interesting content on ANY topic.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

SEO 117

The 24 Best Visual Content Creation Tools

Webbiquity

Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “Create picture quotes.

Tools 94

The 21 Best Content Curation Tools

Webbiquity

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.

The 23 Best Content Ideation Tools

Webbiquity

At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

Tools 108

The Eight Best Online Tools for Sales Professionals

Webbiquity

According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. Sample review: “How do you know whether people who don’t reply are reading your emails or ignoring them?…Use Sample review: “Close.io

Tools 87

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Sample review: “EpicTrack is a PR and content monitoring solution.

Tools 73

3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value.

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The cornerstone skill of great PR is being able to write well.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. All of the companies can be found on Facebook, but only three have complete or professionally designed pages.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. 3: The Nine Best Facebook Marketing Tools. #4:

Tools 54

The Eight Best Social CRM Tools

Webbiquity

Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. Sample review: “Insightly is a tool that combines CRM and project management software into one.

CRM 80

The Five Best Infographic Creation Tools and Services

Webbiquity

Infographics are in some cases the first choice for presenting research findings. Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review: “Easel.ly Sample review: “Why tell when you can show?

Tools 83

The 15 Best Audio and Video Editing Tools

Webbiquity

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Sample review: “You no longer need to be a video geek to create awesome videos. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures.

Tools 69

The 29 Best Web Analytics Tools

Webbiquity

Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “Mint is a simple alternative to Analytics.

The Six Best Google+ Marketing Tools

Webbiquity

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. 3: The Nine Best Facebook Marketing Tools. #4:

Tools 89