The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.

Trending Sources

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Blog posts without a call to action are like Facebook posts without images. Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left!

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Share this on Facebook.

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Cost and Benefits of Market Research

Hinge Marketing

What are the benefits of market research for professional services firms? These are some of the questions we get from our clients when we recommend researching their current clients and target markets. What exactly are the costs and benefits of market research? Research Strateg

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Keep your bet on Facebook’s dominance … for now

grow - Practical Marketing Solutions

common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” facebook Social Media Strategy

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options.

The Best Types of Market Research for Professional Services Firms

Hinge Marketing

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. When I share this finding, the next question is almost always around what types of market research should be used. In previous posts we’ve discussed what type of topics should be covered and who should do the research. Secondary research.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review: “One of the most inexpensive, but powerful tools for SEO. 3: The Nine Best Facebook Marketing Tools. #4:

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Use Facebook for sampling.

How to reach your customers at work or at home

Biznology

To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.

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20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed.

What Marketers Should (And Shouldn't) Tweet [Research]

Hubspot

A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. Take a look at this sample Twitter conversation, for example.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.

The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach.

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.

The 26 Best WordPress Plugins

Webbiquity

Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. 21) NextGEN Facebook.

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The Four Best Online Survey Tools

Webbiquity

Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). Sample review: “Want to find out what your customers themselves think?

New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. Facebook.

The 17 Best Social Media Management Tools

Webbiquity

Now, on to the results of my research. Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool.

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Social Media, Conflicting Data, and the Search for Truth

grow - Practical Marketing Solutions

I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” One recent “research report” drew a conclusion from a 15% positive response rate from their sample population. free research!

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

So I did a little research, and with the help of some tools, I think I am closer to my vision. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

So I did a little research, and with the help of some tools, I think I am closer to my vision. Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. From your Google Reader, at the bottom of your feeds, click Manage Subscriptions , then click Send To , then check Facebook, Twitter.

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An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. Isn't that what the big guns do when they conduct market research? First, How to Conduct Market Research. How to Craft Your Market Research Survey.

Heatmaps Reveal Where People Look on Social Media Sites [Research]

Hubspot

They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. Facebook. Have you ever heard of heatmapping?

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “Find interesting content on ANY topic.

Are you in a social media experiment?

grow - Practical Marketing Solutions

I attended a fascinating discussion on this topic with a number of social media researchers at SXSW. The most famous example of this was the much-discussed revelation that Facebook was experimenting with newsfeed stories to test the emotional reaction of readers.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week

Hubspot

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? New Research Shows Email Marketing is Not Dead, From Social Media Explorer.

The 24 Best Visual Content Creation Tools

Webbiquity

Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “Create picture quotes.

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The 21 Best Content Curation Tools

Webbiquity

Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. Our latest research reveals the headlines that resonate with B2B audiences including: The top phrases that start B2B headlines.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic.

The 23 Best Content Ideation Tools

Webbiquity

At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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The Eight Best Social CRM Tools

Webbiquity

Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. Sample review: “Insightly is a tool that combines CRM and project management software into one.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Sample review: “EpicTrack is a PR and content monitoring solution.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. 3: The Nine Best Facebook Marketing Tools. #4:

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