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4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

The Search Is On. In fact, a recent coronavirus report from Hawke Media shows that searches for “what’s open near me” have increased more than 60 percent , highlighting the importance of businesses keeping customers informed via their online listings. . Nearly the same amount reported spending more time on their laptop.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Your website, social media, and emails may not convert as effectively without social proof. 54% will visit a website after reading favorable reviews. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Social proof: Boosts Conversions.

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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

You can do this with: Paid search on Google or other search engines. The CMI 11th Annual B2B Content Marketing Report found that 72 percent do so. The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Now that you understand how to work out content marketing ROI, we’re going to look at some of the key metrics that help you understand and report on content marketing ROI even better. For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7.