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The 29 Best Web Analytics Tools


These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results, social media metrics, conversion optimization, and more.

The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO


We have two potential designs for the homepage of our website, but we don’t know which one to use. A Facebook page," for instance, isn't a wrong answer, but it doesn't give you context around how a business would use this page in their marketing strategy.

7 Real Marketing Interview Questions From HubSpot's CMO


If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out. Question 3: Website Homepage.