Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

Hubspot

DECEMBER 13, 2019

Google, Amazon, and Facebook — the three largest ad networks — have placed limitations on cross-platform tagging. Rather than use a tag or pixel to follow the individual user around the web, MMM uses multivariate regressions to predict just how much of an impact certain sales and marketing tactics had on customer behavior.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Rain: The Growth Agency

MAY 19, 2020

Here are some tips for doing that — assuming you already have an e-commerce engine in place. To acquire new online customers, invest in profitable paid media in the form of search, social, programmatic, digital video, linear television, audio and more. All of our models are based on linear and nonlinear regression.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Cost Per Thousand 52

Directive Agency

AUGUST 8, 2017

He included a couple of eye-opening quotes to back up his claim, like this one from former Google Engineer Edmond Lau: “It’s pretty clear that any reasonable search engine would use click data on their own results to feed back into ranking to improve the quality of search results. image source ).

CTR 40

CTR SERP Activities Google 40

Hubspot

JANUARY 8, 2013

If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out. Between videos, ebooks, blog articles, photos, podcasts, webinars, SlideShare, Facebook, Twitter, LinkedIn, and Pinterest.

CMO 28

CMO Hubspot Lead Ranking Lead Scoring 28

Hubspot

APRIL 17, 2018

If you find someone who starts making a coherent argument about why you might want to use logistic regression, factor or cluster analysis, actuarial science, or stochastic modeling to figure this out. Between videos, ebooks, blog articles, photos, podcasts, webinars, SlideShare, Facebook, Twitter, LinkedIn, and Pinterest.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Single Grain

SEPTEMBER 22, 2023

There are often regressions and jumps as people actually go through your marketing funnel. For example, you may have gum disease, but if you don’t see or feel anything out of the ordinary in your mouth, it won’t even occur to you to do an online search for gum disease.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105