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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience.

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B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

According to the results, the majority (87 percent) are coming across it via search engines. Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent).

What Mobile Buyers Are REALLY Doing on Your Website

Hubspot

In an interview with Mashable , Andy Ching, director of mobile for Bing, stated that 70% of mobile searches are followed up by a consumer action within an hour. In other words, if you''re searching for car parts on mobile, you''re probably going to end up buying those car parts that day.

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. ” Store Sales Direct (beta) – This tool will measure how ads drive in-store purchases.

Facebook Tests Real-Time Ad Targeting Based on Web Browsing Activity

Hubspot

As a user, the ads you get served on Facebook are about to get a whole lot eerier (a kinder word for creepy). But as a marketer, these new Facebook ad targeting options coming soon will also enable you to achieve a whole new level of Facebook ad relevancy.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results?

Take Your Audience Development Inbound

Hubspot

Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment. Laser-focus on search intent.

What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff

Hubspot

CEO Robert McDonald said he can't keep increasing his ad budget even if sales continue to increase because of the prevalence of "more efficient" expenditures like Facebook and Google. And Mr. McDonald is right; organic search and social media marketing are more efficient than advertising.

How to Build a Marketing Plan for Your Mobile App

Outbrain

Unless you are Facebook or Google (who claim 8 out of the 10 top apps ), your app will be more suited to a niche market. Search for apps in your category, download them, and see what they are like. Build a Website. billion websites !

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Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

Examples include purchase intent, local weather, and stock portfolio values.

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Purchase intent.

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The Marketer's Guide to Pinterest SEO

Hubspot

Equally important for businesses to consider is the buying power behind Pinterest : Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. Furthermore, be sure to verify your website.

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How to Use Social Proof to Boost Conversions

Sprout Social

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. A report from Minter found 70% of Americans seek out opinions from review sites or independent review sites before making purchases.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

And people come -- they find your content in search results and in their social media feeds. Remarketing gives you the opportunity to appear in front of people who have already expressed an interest in your website. Increase brand recall (and thus increase branded searches).