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A business case for diversity in digital transformation

grow - Practical Marketing Solutions

Our story begins when a regional Danish television broadcaster, TV 2 Nord , booked me for a series of workshops. They wanted the sessions to have a broad internal impact and were intrigued by the “mixed-staffers approach” — everybody was involved in the training. I think this wild diversity added an unexpected psychological element to the process that actually aided the learning environment. By Kristian Strøbech , {grow} Community Member.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics.

6 Ways to Get Inspired to Create Content

Modern B2B Marketing

I find inspiration in everyday situations: on the train, in line at the grocery store, at parties, on Facebook. Try a New Process. There is no single process for coming up with new content ideas. You might find that a process you’ve never tried is the one that works best.

5 Essential Functions for Every B2B Website

Biznology

Treat that data as an inquiry, and run it through your normal qualification and nurturing process. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Photo credit: Wikipedia. “If

How To Focus On Your Marketing Plan

B2B Marketing Insider

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Plan 79

Why Local Search is Just Like Politics

Biznology

Because of these changes, search marketers must evolve their process to understand their customers’ needs and expand their thinking about what a search engine will look like—and look for. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Her thoughts on writing and the creative process can be found on her blog Positive Reverie.

The Bamboo Project Blog

Buzz Marketing for Technology

This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. Facebook or LinkedIn) or other communities of practiceâ?? as part of the recruiting process will increase internal recruitersâ??

Getting ready for mobile customers, search, and business

Biznology

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training.

5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

These might include knowledge or skills tests, observations notes, evaluation forms, even anecdotal reports collected after a presentation, workshop, training session, meeting or other communications event. Consider the different ways you might measure the success of a specific process (e.g. delivering a workshop), compared to evaluating a larger-scale outcome (e.g. Facebook Applications for Your Non-Profit Page. How to Set Up a Non-Profit Facebook Page.

Use Twitter to Connect the Dots and Produce B2B Marketing Results

MLT Creative

While Facebook seems to get most of the press, Twitter gets its fair share, too. ” will set up a process that leads to marketing results. When marketers take the time to define and map their marketing-to-sales process, they can then highlight potential marketing roadblocks.

Leveraging Technology to Turn Virtual Organization into Vehicles of Collaboration " Technogenii's Blog

Buzz Marketing for Technology

Interestingly enough, I came across the following report from the workshops on Building Effective Virtual Organizations: Beyond Being There: A Blueprint for Advancing the Design, Development, and Evaluation of Virtual Organizations [PDF 3.3 Part of it is harnessing and leveraging the technology and aligning it with processes, procedures and needs. Technogenii’s Blog. Kristina Schneider’s Blog.

Ple - LTCWiki

Buzz Marketing for Technology

A few other random thoughts: PLEs provide contextually appropriate toolsets by enabling individuals to adjust and select options based on their needs and circumstance - resulting in (ideally) a model where needs, not technology, drives the learning process. An educator may require extensive training to use WebCT.but can start implementing a blog as a means of augmenting existing courses without too much effort. At this stage, PLEs are about trying to name an emergent process.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle.