WebMarketCentral

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

Trending Sources

Book Review: Website Optimization

WebMarketCentral

Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo! Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

For example, if what you sell is "data privacy encryption software for Oracle HRMS," then it arguably more valuable for site to show up well for that term than simply for a search on "Oracle software." Most entertaining of all is Grehan's view of social networks: "I HATE Facebook!

Facebook’s latest move just the tip of the privacy iceberg

grow - Practical Marketing Solutions

This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective.

New insights on the future of search, privacy and the inevitability of social media

grow - Practical Marketing Solutions

Facebook does not cause bullying. ” “Privacy is a really difficult issue because the line between personal and private is different for every person. We all need to approach privacy as a journey and we are all involved in that.”

How Facebook Graph Search Affects Your Privacy [Infographic]

Modern B2B Marketing

by Jason Miller Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problematic if you have content on Facebook that you don’t want the world to see.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. I often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. PRIVACY.

How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

So why would Google— who, along with Facebook —account for more than 85 percent of digital ad growth, introduce an ad blocker that comes automatically installed on the most popular browser in America? Yet, Google and Facebook—not surprisingly— are founding members.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

Facebook Friday: A Privacy Walk-Through [VIDEO]

Vertical Response

In this episode of Facebook Friday, we discuss privacy settings on the world’s largest social network. We’ll walk you through the eight main aspects of Facebook privacy settings so you can be informed about how you manage your account. ©

How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]

Hubspot

Many of us spend a large chunk of our days sharing lots of professional information on social, whether we''re managing our company''s Facebook account or tweeting pictures of the event we''re attending.

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter.

Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.

If the Beatles ran Facebook

grow - Practical Marketing Solutions

More changes from Facebook … You know … sometimes I just wish they would Let It Be. When I find myself immersed in Facebook, Zuckerberg will come to me. And one last word of wisdom: Privacy! More changes from Facebook …. And one last word of wisdom: Privacy!

Dear Facebook. Please let me pay you.

grow - Practical Marketing Solutions

There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Imagine that you walk into a restaurant and there’s no one there to take your order.

The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. We now welcome the scrutiny of strangers by freely sharing the most intimate details of our lives on Facebook, Twitter, and other sites.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad.

Ads 36

Google’s new privacy policy is definitely good for Google

Biznology

Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. No, the privacy policy is kind of a legal document. Image via CrunchBase.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

As BuzzFeed no doubt knows, quite a bit of nuanced personal data is revealed in the course of taking one of these quizzes, and depending on the privacy policy of the specific site, they can share it with business partners and use it to target ads. Excerpt from BuzzFeed’s privacy policy.

Digital casualties: protecting your privacy is not fully In your hands

Biznology

Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. ” And privacy, as immunization, is not something we have full individual control over: a weak link can break it in ways that are very hard to prevent.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. This creates a uniform privacy law across the entire European market! Facebook.

Is Monetization Killing Facebook?

B2B Marketing Traction

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. “ Facebook Has A Big New Problem You Need To Worry About , Henry Blodget, Business Insider.

The Sense and Spirituality of Facebook at 10

grow - Practical Marketing Solutions

Today is Facebook’s tenth birthday. In one decade, Facebook has become the largest media entity in history, touching a billion people. Facebook is beautiful and inspiring. Facebook has altered the course of nations. Facebook delivers daily kernels of joy.

Facebook Integration a Win-Win for Consumers and Marketers

Modern Marketing

We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. Don’t worry about privacy issues.

10 Fast Facts About Facebook

Modern Marketing

Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field.

Will Facebook users give Graph Search time to evolve?

Biznology

Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Facebook is asking for a lot here. Will Facebook’s Graph Search fail?

How to Use Facebook Live: A Complete Guide

Hubspot

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.

Social media strategy leaders: Sarah Nilson

Biznology

I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. Please follow Sarah on Twitter and check out the QuintilesIMS social media channels too: Facebook , Twitter , Instagram , and LinkedIn.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base.

The economics of social media and why the Facebook-WhatsApp deal makes sense

grow - Practical Marketing Solutions

There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. I think you have to view every announcement and investment Facebook makes through this lens.

Is it time for an anonymity movement to challenge Facebook?

grow - Practical Marketing Solutions

I’ve been blogging for six years and have been on Facebook since its beginning in France. I’m very familiar with how Facebook has evolved. Following your Facebook feed can become a part-time job! Facebook uniquity. We are frogs being boiled by Facebook.

Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Among their concerns were loss of privacy and the uncertainty of connecting with strangers. Ironically, less than two years later, people were creating profiles on Facebook with gusto. The latest enhancements have taken a page from both Twitter and Facebook. So, will LinkedIn someday destroy Facebook?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. Google “Facebook spam&# and you’ll get 246 million results.

Anyone Can Create a Facebook Page Using Your Brand

B2B Marketing Traction

Did you know that Facebook will allow anyone to create a Facebook Company Page? Facebook believes in open networking. When it comes to Facebook Company Pages, anyone with a profile on Facebook can create any company page.