WebMarketCentral

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

Trending Sources

Book Review: Website Optimization

WebMarketCentral

Use social networking to get high-value links by contributing content and tagging links on sites such as relevant industry blogs, YouTube , Facebook , del.icio.us , Yahoo! Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

For example, if what you sell is "data privacy encryption software for Oracle HRMS," then it arguably more valuable for site to show up well for that term than simply for a search on "Oracle software." Most entertaining of all is Grehan's view of social networks: "I HATE Facebook!

The Ultimate Guide to Facebook Privacy

Hubspot

Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users.

How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]

Hubspot

Many of us spend a large chunk of our days sharing lots of professional information on social, whether we''re managing our company''s Facebook account or tweeting pictures of the event we''re attending.

How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

So why would Google— who, along with Facebook —account for more than 85 percent of digital ad growth, introduce an ad blocker that comes automatically installed on the most popular browser in America? Yet, Google and Facebook—not surprisingly— are founding members.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Imagine that you walk into a restaurant and there’s no one there to take your order.

The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. We now welcome the scrutiny of strangers by freely sharing the most intimate details of our lives on Facebook, Twitter, and other sites.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

Google’s new privacy policy is definitely good for Google

Biznology

Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. No, the privacy policy is kind of a legal document. Image via CrunchBase.

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad.

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Is Monetization Killing Facebook?

B2B Marketing Traction

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. “ Facebook Has A Big New Problem You Need To Worry About , Henry Blodget, Business Insider.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. This creates a uniform privacy law across the entire European market! Facebook.

Digital casualties: protecting your privacy is not fully In your hands

Biznology

Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. ” And privacy, as immunization, is not something we have full individual control over: a weak link can break it in ways that are very hard to prevent.

2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Last week, the world got wind of the biggest Facebook algorithm change in years. data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 For content marketers, Facebook’s biggest value is as a paid distribution network.

Facebook Integration a Win-Win for Consumers and Marketers

Modern Marketing

We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks.

10 Fast Facts About Facebook

Modern Marketing

Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. We knew Facebook had a lot of users. But how many people are using Facebook daily is staggering: 483 million daily users as of December 2011 – a 48% increase over the year before. Facebook has gone deep into the mobile field.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. Don’t worry about privacy issues.

Will Facebook users give Graph Search time to evolve?

Biznology

Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Facebook is asking for a lot here. Will Facebook’s Graph Search fail?

How to Use Facebook Live: A Complete Guide

Hubspot

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.

Could LinkedIn Destroy Facebook?

Biznology

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Among their concerns were loss of privacy and the uncertainty of connecting with strangers. Ironically, less than two years later, people were creating profiles on Facebook with gusto. The latest enhancements have taken a page from both Twitter and Facebook. So, will LinkedIn someday destroy Facebook?

Anyone Can Create a Facebook Page Using Your Brand

B2B Marketing Traction

Did you know that Facebook will allow anyone to create a Facebook Company Page? Facebook believes in open networking. When it comes to Facebook Company Pages, anyone with a profile on Facebook can create any company page.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. Google “Facebook spam&# and you’ll get 246 million results.

2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) For example, anti-trust regulators are struggling with the fact that firms like Google, Facebook and Amazon are not monopolies in the conventional sense, are missing the point that such firms can monopolize the attention (and, thus, purchases) of individual consumers. No pressure on privacy.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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Social media strategy leaders: Sarah Nilson

Biznology

I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. Please follow Sarah on Twitter and check out the QuintilesIMS social media channels too: Facebook , Twitter , Instagram , and LinkedIn.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

User Apathy Ensures Little Privacy Within Facebook

Biznology

Social Media Marketing Facebook Mark Zuckerberg Privacy privacy settingsImage via CrunchBase. by Frank Reed. One of the things that many incumbents in the political world depend on to stay in office is voter apathy.

[Infographic] Is it the End of the Facebook Free-For-All for Brands?

Modern B2B Marketing

Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media.

20 Fascinating Things You Didn't Know About Your Facebook News Feed

Hubspot

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed.

Why Ad Blockers Make Facebook Even More Powerful

Contently

Facebook is a mobile company. And on Facebook’s app, ad blocking is impossible. But that doesn’t mean that Facebook is content to allow ad blocking on its desktop site. So far, Facebook is trying to confuse ad blockers with a clever slight of hand.

Media 18

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled.

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Will Privacy Regulations Favor Internet Giants?

Customer Experience Matrix

And, as you know from my last blog post , the main story in customer data today is the increasing control exerted by Google and Facebook , and to a lesser degree Amazon , Apple , and Microsoft. new privacy regulations.

What in the Heck Is Going on With Privacy at Google

Hubspot

The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially considering Facebook's ever-changing levels of users' control over their information.

6 Considerations When Using Facebook Groups in Healthcare

Fathom

Clients often ask us about Facebook groups and whether or not they should utilize them. Here are six key points to consider when using Facebook groups. In a closed Facebook group, the group name, description, tags and member names are all visible to anyone online.

Lead exponential digital growth through publishing and advertising

Biznology

But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. These damage industry leaders along with people’s privacy and personal control. These winners-eat-everything owners are Google, Facebook, Microsoft , and Amazon.

How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal.

Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. This week, Instagram updated its privacy policy, officially allowing Facebook to share information with Instagram, and vice versa. Happy Holidays, marketers! :-).