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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence.

20 Fascinating Things You Didn't Know About Your Facebook News Feed


The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed.

Trending Sources

The 29 Best Social Media Monitoring Tools


Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

The Ultimate Guide to Marketing With Facebook's Social Plugins


Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins.

6 Ways B2B Companies Are Using Facebook


Is Facebook applicable for B2B companies? With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Fluke Corporation has gained more than 21,000 Facebook fans using some successful contests.

How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]


If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. Do you see press releases? Social Media Presence.


8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday


On December 3, the 2nd annual Giving Tuesday , a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Step 7: Be Social Now. Social Media nonprofit

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How to Conduct Competitive Analysis to Step Up Your Content Strategy


For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis. Press releases.

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How to Recruit & Evaluate Rockstar Marketing Interns


Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before. Questions to Ask: 1) Please send me 3-5 writing samples before our interview.

The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Their longevity far outlasts the short-term memory of Twitter or any other micro network.

Book Review: Social Media Marketing


With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. External networks should be secondary calls-to-action. Sample image from 2009 blogger quotes project 7.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

They built scale models and chose fabric samples. Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”