Facebook Tips for Midsize Businesses
OCTOBER 19, 2011
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence.
20 Fascinating Things You Didn't Know About Your Facebook News Feed
JANUARY 11, 2016
The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. Facebook's best estimation for what you actually want to see on your feed.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.
The Ultimate Guide to Marketing With Facebook's Social Plugins
JANUARY 5, 2012
Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins.
7 Inspiring Examples of Real-Time Marketing in Action
OCTOBER 12, 2012
It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Oxygen Network Pilots OxygenLive.
8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday
OCTOBER 4, 2013
On December 3, the 2nd annual Giving Tuesday , a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Step 7: Be Social Now. Social Media nonprofit
How to Conduct Competitive Analysis to Step Up Your Content Strategy
MARCH 1, 2012
For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis. Press releases.
How to Recruit & Evaluate Rockstar Marketing Interns
MAY 3, 2012
Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before. Questions to Ask: 1) Please send me 3-5 writing samples before our interview.
The State of the Blogosphere 2010
DECEMBER 13, 2010
On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Their longevity far outlasts the short-term memory of Twitter or any other micro network.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. External networks should be secondary calls-to-action. Sample image from 2009 blogger quotes project 7.
Can Industrial and B2B Marketers Learn Creative Problem Solving.
Industrial Marketing Today
JULY 20, 2010
They built scale models and chose fabric samples. Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?
5 Things Industrial Marketers Must Do to Attract Engineers and.
Industrial Marketing Today
AUGUST 20, 2010
See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”