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Facebook isn’t fazed: Thursday’s Daily Brief

Martech

Good morning, Marketers, and Facebook is not yet fazed. Facebook and its absolute ruler Mark Zuckerberg seem not to be fazed. Perhaps Facebook and Zuckerberg would be fazed by a massive dump of secret documents that appears to show employees throughout the company furious at its lackadaisical approach to hate speech and disinformation?

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The future of identity, attribution & measurement

Liveintent

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. When it comes to cookies, Groth believes we have to accept the inevitable: privacy and tracking will continue to evolve. Channel diversification.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

But five years later, enforcement challenges dog the watershed law, with complaints that were filed the day GDPR hit — alleging that Facebook, Instagram, WhatsApp, and Google forced users to give up personal information without proper consent — still wending their way through the court system.

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Building Trust Requires Innovation

Customer Experience Matrix

A less obvious instance would be a navigation app that shows traffic conditions and estimated times for alternate routes: it might present what it considers the best choice but also makes it easy for the user to see what’s happening and, implicitly, why the system’s recommendation makes sense.

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What Apple’s privacy changes mean for your deliverability

ConvertKit

27:10) “ Although Apple’s recent announcement might seem scary, it presents an opportunity for senders to start focusing on metrics that are better indicators of engagement than open rates. ” ~ @alyssa_dulin. How Apple’s email privacy protection hurts creators. Nathan’s Twitter thread on Apple’s privacy update.

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Join our Live Panel on May 3rd: Facebook Marketing - How to Grow, Engage & Convert Fans

SnapApp

Your hosts, SnapApp & 451 Marketing have invited 4 Facebook Marketeers to share their tactics and strategies around how to grow, engage and convert Facebook Fans. the leading provider of online video presentations anytime?anywhere. Space is limited due to room capacity so register now. This is a free event.

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Advancing Data Privacy: A Collaborative Approach to Better Regulations 

Martech Advisor

In the United States, the best outcome for data privacy regulation will be achieved when the tech industry, federal government, and consumers collaborate to establish a practical federal standard for data management and privacy protection. Facebook saw ad revenue for advertisements shown in Europe rise by 40% in 2018.

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