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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

But five years later, enforcement challenges dog the watershed law, with complaints that were filed the day GDPR hit — alleging that Facebook, Instagram, WhatsApp, and Google forced users to give up personal information without proper consent — still wending their way through the court system.

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Building Trust Requires Innovation

Customer Experience Matrix

Claims related to data sharing are high on that list: it’s pretty much impossible for a customer to know how their data has been used or whether it has been shared without their permission. in the wake of Facebook’s Cambridge Analytica scandal, although the odds are greatly against it.

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Data Privacy (Archive)

The Customer

The platform, which is currently in beta, will match fully-permissioned customer data sources with brands. 15 min Your Data Privacy: How Much Do People Know? January 23, 2020 Some say that GDPR is currently the most developed data protection law in the world, but the United States (US) has opted for a very different approach.

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