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The Website Redesign Guide for Search Engine Marketers

QuanticMind

How to Prepare For and Survive Launches of Redesigned Websites. Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. If the redesign project is not completed correctly and critical steps are missed, a website redesign has the potential to send a website into a tailspin. There should be a(n): Project lead (sometimes the website owner).

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Organic search performance is a gift that keeps on giving.

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Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Share this on Facebook.

Three Ways to Build Links in the Age of Google Penguin

Biznology

When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. Before such social applications such as Facebook, the only way to promote a source of information on the web was to link to it from your website. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimizationImage credit: Getty Images via @daylife.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. How can PDF content be optimized for search? by Search Engine Guide. Share this on Facebook.

Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. If your website provides substance, you’ll establish a reputation as a trustworthy source of information.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Does PageRank Flow Through Image Links?

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Website’s number of domain-specific links (via Open Site Explorer).

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience.

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

How can you optimize the internal link structure of a website? 18 Examples of Awesome Viral Linkbait by Acquisition Engine. by Search Engine Watch. Pointing out that “The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. 4 Ways to Build Links Without Anchor Text by Search Engine Watch.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in.

How Facebook and Twitter Affect SEO

SnapApp

One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing. In the search engine optimization (SEO) world, this type of content is referred to as "link bait". Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page).

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

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Book Review: Website Optimization

WebMarketCentral

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites.

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites.

A Brief History of Search & SEO

Hubspot

But First, a Look Back at Search Engines. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape. 1994: Alta Vista, Infoseek, Lycos, and Yahoo search engines all come to fruition.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. as the search engine of choice once people noticed their results were more relevant or up-to-date.

SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links.

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SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. People search within YouTube as well.

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24 Growth Hacks to Try Today

Hubspot

While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Around here, we love a good roundup -- of website examples, of Instagram accounts to follow, or of valuable quotes.

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. our website) as fast, crawlable, shareable, and error-free as possible. Semantic search is a huge part of this.

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult.

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

My website isn’t even live yet! On the other hand, we are also one part data nerds, who understand how to analyze all the information available to us as we continuously create and promote content across email, search, social and even offline platforms. Search Engine Journal.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “Some of our blog entries are the most visited pages on our site, and some of them are very high PageRank sites,&# says Head of Marketing Healy Jones.

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP.

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11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Lots of people have stopped writing meta descriptions since it became clear search engines don't consider them when deciding search rankings.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

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