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The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” engagement (have you been helped), and outreach (have you heard of us over here?).

Interesting content marketing trends to watch for in 2017

Biznology

Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. First and foremost, make sure your website is mobile-friendly.

Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. Another example is a service I offered which cleaned bad search engine results off of Google.

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. Marketing Budgets 12 More Budget in 2018 Count Less Budget in 2018 Count Content Marketing (25 responses) AdWords / paid search / PPC (5 responses) Content development / content marketing.

How to Use Social Media to Substantially Improve Your SEO

Single Grain

But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. Search vs. Social: Why Social Media Still Matters in the SEO Landscape.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

event sponsorships, community outreach, analyst coverage, trade association membership) components. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just.

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How Helping Others Helps You …Get More Links

KoMarketing Associates

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. An important factor in the amount of success in execution relies on effective outreach communication. Search Engine Marketing Blog Search Engine Optimization

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4 Steps For Improving Your Success Rate Asking for Links

KoMarketing Associates

In my last post , I wrote about the fact that there are two key components of successful link outreach. Here are four key steps for improving your success rate at link building outreach. This is where we have the most success supporting direct communication in link outreach.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Nobody wants to key in a complicated URL.

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Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.

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9 Link Building Email Outreach Templates That Actually Work

Hubspot

I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. Inbound links drive traffic to your website.

Don’t make it so difficult to get directly in touch with you

Biznology

Half of what I do on a daily basis is influencer outreach. As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles.

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

As I wrote in a recent column for Search Engine Watch, the content marketing process includes: A Method for Research & Information Aggregation. A Method for Identifying Outreach Opportunities. LinkedIn, Facebook, and Google+ Groups.

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Your website is wearing mom jeans and shoulder pads

Biznology

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Facebook groups!

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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans. Distributor and supplier websites are a great place to start.

2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Four Reasons Why Facebook Power Editor Is an Essential Tool. Why Paid Search Still Makes Sense for B2B Marketers.

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. Photo credit: Sean MacEntee.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Website’s number of domain-specific links (via Open Site Explorer).

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Create an outreach strategy.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world.

How to recover from the ravages of Google Penguin and Panda

Biznology

People are freaking out about the new Google Search. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate. Google Search is people! Online Engagement and Blogger Outreach. A Faster Website.

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23 Outstanding Social PR Guides

Webbiquity

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy?

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Blogger Outreach. When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. It will pay dividends in blogger outreach. Before such social applications such as Facebook, the only way to promote a source of information on the web was to link to it from your website. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimizationImage credit: Getty Images via @daylife.

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What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

Why you should consider centralizing your search keyword lists

Biznology

You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach.

Essential 5 Step BuzzSumo Process For Social Media Agencies

BuzzSumo

To get started, enter the URL of an industry leading website or successful competitor into the Most Shared section of BuzzSumo. When we onboard clients, we save these searches for easy reference in the future.). Add these to your link outreach plan.

How Facebook Messenger Bots Can Impact Your Business

Sprout Social

If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. From how to build your own bot to who’s using them successfully, here’s everything you need to know about Facebook Messenger bots. What Is a Facebook Messenger Bot? Promote Your Facebook Messenger Bot.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry,&# Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Social Media Press Releases and Blogger Outreach.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. of all organic search traffic. And 51% of all site traffic comes from search engines.

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Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. And, YouTube is the second most popular search engine right under Google Search.

Four Great Benefits of Influencer Marketing [Infographic]

Webbiquity

You can ask an influencer to share their review about your services or products with links to your website on their blog. Such links can drive more visitors to your site and also improve your search engine rankings. Connect with him on Twitter or Facebook.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of web searches stop after page one of the results?