KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%).

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

Marketing Insider Group

JANUARY 21, 2025

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. In short, readers are more likely to share engaging, relevant, and interesting content within their networks.

Social Media 286

Social Media Media Content Work Management 286

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. And because the ads are on Meta, you can simultaneously run ads on Facebook. Guest post by Mitt Ray.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Leverage social media platforms. It’s no secret that Gen Z is highly engaged on social media. When most people browse social media, they’re using a mobile device.

Webinar Metrics 182

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 182

ClickDimensions

DECEMBER 12, 2024

Four Ways Social Media Can Add Muscle to Your Marketing If youre reading this blog, then youve probably got a Facebook account. So, if youre responsible for your organizations social media strategy, LinkedIn HAS to be a part of it! Sprinkling in some non-work content (while remembering LinkedIn isnt Facebook!)

Network Marketing 52

Network Marketing Linkedin Social Marketing Peer-to-peer 52

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Many B2B marketers are finding success using the same social media strategies as B2C brands.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel. Know the Rules of Each Network.

Social Networks 351

Social Networks Lock-In Guidelines Youtube 351

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 328

Social Media Social Marketing Planning Tips 328

Webbiquity

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. appeared first on B2B Marketing Blog | Webbiquity.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. While social media continues to grow in user numbers (with over 4.80

Social Media 324

Social Media Social Marketing Media Content Marketing 324

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But times have changed.

Social Media 123

Social Media Media Effectiveness Branding 123

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Through platforms like Google Ads, social media, and display networks, businesses can instantly gain visibility and engage with target audiences.

Paid Content 162

Paid Content Advertisements Advertising Paid Search Agency 162

SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Social Media Ad Agencies 107

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. Bandwidth is often a top barrier to new network experimentation. What is the US TikTok ban?

Branding 126

Branding Brand Identity Allocation Work Management 126

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

Social Media 240

Social Media Allocation Social Marketing B2B Marketing 240

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 361

Social Media Advertising Channels Media Business 361

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. The sway of social media over holiday shopping habits can’t be overstated.

Social Media 121

Social Media Media Social Networks Urgency Marketing 121

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. ” And that’s okay.

Social Media 338

Social Media Tips Media Network Marketing 338

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Communities 110

Communities Paid Content Branding Brand Identity 110

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook Facts and Statistics.

Social Networks 311

Social Networks Stats Spyware Mobile Advertising 311

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Top 5 LinkedIn Marketing Examples From U.S.

Linkedin 152

Linkedin Marketing AI Examples B2B Thought Leadership 152

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. This way, consumers are always in-the-know, no matter how influencer marketing shifts.

Guidelines 124

Guidelines Tips Ad Exchange Paid Search Agency 124

SocialPilot

AUGUST 13, 2024

Do you find yourself struggling for hours to manage multiple social media platforms? It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to streamline this approach, save time, and maintain a consistent social media presence?

Social Media 111

Social Media Media Blast Campaigns Multi-Channel 111

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. There are so many social platforms, and new ones are popping up every single day.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 120

Social Media Webinar Metrics Media Best Practices 120

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

Spending 114

Spending Paid Search Agency CPM Cost Per Thousand 114

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing.

Advertising Agencies 131

Advertising Agencies Paid Search Agency API Opinions 131

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. A social media manager must be able to write well.

Social Media 324

Social Media Work Management Marketing Management Media 324

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Facebook (79%), Twitter (60%), and Instagram (60%) aren’t far behind, but they lack the reputation and professionally focused capabilities that help LinkedIn stand out.

Lead Ranking 362

Lead Ranking Lead Scoring Linkedin B2B Marketing 362

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content. Updated answer: Sure!

Lead Gen 122

Lead Gen Tactics Sales Qualified Leads Lead Ranking 122

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content.

Spyware 319

Spyware Lead Ranking Lead Scoring Twitter 319

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345