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5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Extreme examples of this error include companies that issue a press release, or generate Twitter and Facebook postings to announce, for example, that their CEO has been profiled in Inc. Long blocks of copy on websites that require scrolling are rarely read.)

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Is Your B2B Marketing a Tactical Hodge Podge?

Youtube and video content marketing

Integrated B2B

Youtube is the single largest site on the web for uploading, viewing and sharing video content, but it also happens to be the second largest search engine on the web (after google). From there, content can be pushed to external channels such as Youtube, Facebook et al.

Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?

ClearVoice

One’s livelihood was not dependent on search engine algorithms — and more recently, search engine ranking was not dependent on original, optimized, high-quality written content. 'If you’re not building quality, you’re stagnant or sinking in search.'

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

The website and its companion Twitter handle feature stories about innovation, science and technology, as well as viewpoints on important issues regarding GE and the world. That post has 23,000 shares and more than 210,000 likes on Facebook!

15 Sneaky Ways to Build Brand Awareness

Altitude Branding

Local link building , in particular, can greatly improve your local SEO, improving brand awareness through search engine results, as well as driving organic traffic to your site. Use Facebook Advertising. Create Branded Merchandise.

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year (de-de)

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It' s also the second biggest search engine behind its parent company, Google.

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It' s also the second biggest search engine behind its parent company, Google.

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. OldSchool, shows how to dramatically grow the number of high-quality backlinks to your website by using social bookmarking sites and blogs.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It' s also the second biggest search engine behind its parent company, Google.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Use content in your newsletters, blog posts and articles on your website. Use your content-rich newsletter, blog or website articles as additional ways to communicate key information to your prospects and customers.