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5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

Extreme examples of this error include companies that issue a press release, or generate Twitter and Facebook postings to announce, for example, that their CEO has been profiled in Inc. Long blocks of copy on websites that require scrolling are rarely read.)

Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. Is Your B2B Marketing a Tactical Hodge Podge?

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Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?

ClearVoice

One’s livelihood was not dependent on search engine algorithms — and more recently, search engine ranking was not dependent on original, optimized, high-quality written content. If you’re not building quality, you’re stagnant or sinking in search.

Youtube and video content marketing

Integrated B2B

Youtube is the single largest site on the web for uploading, viewing and sharing video content, but it also happens to be the second largest search engine on the web (after google). From there, content can be pushed to external channels such as Youtube, Facebook et al.

How to Develop Your Own Content Marketing Roadmap

Marketing Insider Group

Although SEO does stand for “search engine optimization,” that’s a bit of a misnomer. You’re not marketing to search engines–but you must get their attention before your content appears before your target market’s eyes. Think of content marketing as a journey.

40+ eCommerce Stats You Need to Know for a Successful Online Store

Optinmonster

Facebook eCommerce Statistics. eCommerce Website Statistics. The most used channels for research before making an online purchase across generations include websites (74%), email (43%), social media (38%) and retailer’s mobile apps (36%). Facebook eCommerce Statistics.

6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. First, a quick definition of local search marketing.

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

The website and its companion Twitter handle feature stories about innovation, science and technology, as well as viewpoints on important issues regarding GE and the world. That post has 23,000 shares and more than 210,000 likes on Facebook!

The Ultimate Guide to Local Marketing

Hubspot

In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. Confirm your website is mobile-friendly. Before you embark on these local marketing strategies, confirm your website is mobile-friendly. Discover HubSpot CMS — the first and only combined CMS and CRM that offers the ability to easily build and manage a website optimized for every device and every visitor. Localize your website.

15 Sneaky Ways to Build Brand Awareness

Altitude Branding

Local link building , in particular, can greatly improve your local SEO, improving brand awareness through search engine results, as well as driving organic traffic to your site. Use Facebook Advertising. Create Branded Merchandise.

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Marketo

Merchandise our best content. Many sites are embracing the use of bold images and visuals to merchandise their content, including the new Facebook Timeline , LinkedIn Today, and Mashable. An engaged Facebook connection can be just as valuable as an opt-in subscriber.

The Top B2B Lead Generation Trends in 2020, According to 90 Experts

Leadfeeder

Johannes Puro, Co-Founder & Editor-In-Chief, Ite wiki Surprisingly many B2B companies still lack the most basic quality content on their websites, like offer descriptions, references, and recommendations. I forecast that marketing teams start to understand better the meaning and the usage of these contents and become also better at turning website visitors into leads. Decisions about branded merchandise should aim to build relationships and create a lasting impression.

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. OldSchool, shows how to dramatically grow the number of high-quality backlinks to your website by using social bookmarking sites and blogs.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Use content in your newsletters, blog posts and articles on your website. Use your content-rich newsletter, blog or website articles as additional ways to communicate key information to your prospects and customers.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It' s also the second biggest search engine behind its parent company, Google.

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year (de-de)

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It' s also the second biggest search engine behind its parent company, Google.

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It' s also the second biggest search engine behind its parent company, Google.