Trending Sources

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad.

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Despite their differences, where does the diagnosis for strategy begin when you meet with them?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Facebook. Facebook for B2B Marketing?

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

The start-up strategy for beating Facebook

grow - Practical Marketing Solutions

If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. The key to beating Facebook? Facebook was for grandma.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

And by the way, your social media initiative doesn’t start with a Facebookpage. Here is a trick to see if you truly have a marketing strategy. Assess the company culture You might be wondering what the company culture has to do with social media success.

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Hubspot

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. Facebook.

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Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook?

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat.

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Media companies and sports-related brands top the list.

Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. Engagement is not a strategy. How do you budget for social media marketing?

Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. However, you need to dig into the nature of the research before making conclusions about the implications for marketing strategy. How important is Facebook?

Why conversation hierarchy is important to your marketing strategy

grow - Practical Marketing Solutions

One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. Could you become a social media sensation? Here is the business case for Facebook in just one sentence: “Come waste time with me.”

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Personally, I’d only spend a fraction of that $20k on retargeting strategies.

5 Brands with Highly Successful Facebook Marketing Strategies

Content Standard

At this point, everyone and their mother (or, in my case, father ) has a Facebook. The social media phenomenon has infiltrated our culture over the past decade, becoming a vital part of our daily routines. Yes, that means Facebook comes before coffee. Marketing Social Media

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? What will replace Facebook? Facebook.

Facebook, You’ve Failed Us

grow - Practical Marketing Solutions

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. So does Facebook’s.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric.

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5 Overlooked Features of Your Facebook Marketing Strategy

Content Standard

For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. There has to be more you can do to make sure your strategy is a cornerstone of your social media efforts.

Social media strategy leaders: Kerry Gallagher

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Post to Facebook, Twitter and LinkedIn with one click.

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6 Factors that turn social media strategy into RESULTS

grow - Practical Marketing Solutions

After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. I was recently brought in to do a social media strategy workshop with a big health care company. Everyone has a Facebook page.

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH!

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? So much going on today!

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

Your 2013 Social Media Strategy: Grow a Pair.

grow - Practical Marketing Solutions

There is an infection overwhelming social media strategy development and the virus is fear. I just read a number of reports all showing how CMO’s are still confused about what to do about social media. Quit fighting over who owns social media strategy.

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. I currently manage all of the social media marketing strategy for Marketo.

Social media strategy leaders: Robert Bochnak

Biznology

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. At that time, social media was one of a number of areas I covered in the job.

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? It seems to be coming from the social media gurus and demi-gurus. It seems to be coming from the social media gurus and demi-gurus.

The “Be-Attitudes:” Creating influence on Facebook

grow - Practical Marketing Solutions

How to Become Powerful On Facebook from Mark Schaefer. I wanted to let you all know that I’ve created a cool new eBook for you called “The Be-Attitudes: Creating Influence on Facebook.” Related Stories A plan to challenge the Facebook monopoly Dear Facebook.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. of Gen Xers use Facebook regularly. Adjust your strategy based on results. Your marketing strategy needs to be be cohesive–not definitive.”