Remove Facebook Remove Marketo Remove Social Media Remove Strategy

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Tools 132

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. Manage social influencer outreach.

Trending Sources

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Develop a Data-Driven Strategy.

How to Protect Your Company’s Reputation on Social Media

Modern B2B Marketing

From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Online hacking has become a sharper reality on social media.

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences.

4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy

Modern B2B Marketing

Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. The primary function of social media is to have engaging conversations with your audience.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Facebook, LinkedIn, and Twitter). Social media offers marketers more than a way to reinforce your brand.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. Thus, social traffic is something that B2B marketers need to get right. Social Media b2b

Interesting Infographics: Create a Killer Social Media Strategy

LEADership

Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? So what’s the best way to approach social media?

What’s Ahead for Social Media: Live Video, Influencers, and Content

Modern B2B Marketing

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers.

7 Ways to Generate Leads on Social Media

Modern B2B Marketing

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Paid Social Ads.

5 Ways To Make Your Social Media Shine at Your Next Event

Modern B2B Marketing

Social media is invaluable when it comes to driving conversations and awareness around your event. Create a Solid Social Media Strategy. From there, you can coordinate within your organization to ensure your strategy aligns with those priorities.

How to Run an Effective Employee Advocacy Program on Social Media

Modern B2B Marketing

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. Social sharing takes effort, so explain to them why it’s worth it!

3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field.

The Secret Life of a Social Media Manager

Modern B2B Marketing

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. How Social Is B2B?

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier.

Reaching Millennials With Social Media: A Healthcare Case Study

Fathom

Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. It’s simple; market to millennials on social media. Keep reading for OhioHealth’s strategy, execution, and success in targeting millennials with social media.

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story.

How to Build the Perfect B2B Social Media Strategy

Kapost

B2B marketing on social media might seem like a tough challenge. Yet, the benefits that B2B brands stand to gain from an active social media presence is considerable. With these insights, I formulate a B2B social media strategy. Marketing Strategy

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

The problem may be in your promotion strategy or your lack thereof. But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. Create social banners.

A Day in the Life of a Social Media Manager

Modern B2B Marketing

by Dayna Rothman Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy. How many resources you will need to dedicate to social marketing will depend on the following: Budget for new headcount or intern availability.

B2B 29

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. So it took some moxy to launch a content marketing strategy online.

A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner

Modern B2B Marketing

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday.

Is Social Media Going to Kill Email?

Modern B2B Marketing

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate.

Facebook Stats that Every Social Marketer Should Know

Modern B2B Marketing

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. How to Make Facebook Work “After Hours”. Social Media

Stats 60

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.

Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Modern B2B Marketing

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results.

B2B 22

6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

Can you believe that Facebook’s Timeline feature is nearly a year old? According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Take a look at a screen shot of Marketo’s timeline for an example: 3.

B2B 50

What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media

Modern B2B Marketing

Author: DJ Waldow I love social media. I love Facebook. I love the social aspect of social media. Marketo also loves social media, but not necessarily for the same reasons I do. For Marketo, social media is a lead generation machine.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. In the data below you can see that in August I ran only standard Facebook ads along with a few promoted posts.

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Myth #1: My customers don’t use social media.

B2B 12

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes.

The Top Social Media Topics On the Minds of Real Marketers

Modern B2B Marketing

by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. Every organization uses social in a different way. Social marketing rules of engagement.