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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Modern B2B Marketing

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls.

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The 17 Best Social Media Management Tools

Webbiquity

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest.

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Trending Sources

Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. And Don’t Forget to Sample the Refreshments.

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes).

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

To appreciate the scale of that undertaking, take a look at the diagram above showing that 80 applications and 132 interfaces that needed to be orchestrated and tuned to handle 40,000 orders per day and 3,000,000 page views an hour.

Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Modern B2B Marketing

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation.

Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact. That didn’t raise any particular business issues when Web data was viewed largely in isolation.