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The Top #Nifty50 Women in Technology on Twitter for 2012


Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Reaching Millennials With Social Media: A Healthcare Case Study


The 18 to 29-year-old average age put this group squarely in the millennial bracket and, with this information, the team did audience research around relevant channel usage. Half go on YouTube daily. Facebook Video ads. Facebook Image ads. Missed our webinar?

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The Top #Nifty50 Women in Technology on Twitter for 2012


Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. Let data inform your decisions, for example, the 2016 Social Media Update , Pew Research took an in depth look at where adults are spending their time online.

Navigating the Global Digital Ad Landscape [Infographic]

Modern B2B Marketing

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience.

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4 Video Marketing Strategies to Help You Get Better Results Right Now


Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform.

What’s Ahead for Social Media: Live Video, Influencers, and Content

Modern B2B Marketing

According to We Are Social Media, Facebook generates 8 billion daily video views, up from 700% just 3 years ago. And people are watching live video three times more than pre-recorded videos on Facebook.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. Social search is also an effective research and targeting tool. In April, Facebook launched Facebook Live.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Research what topics your buyers are most interested in and develop content around it.

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube).

5 Steps for a Most Excellent Google Hangout

Modern B2B Marketing

Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. Tweet about it, post it to Facebook, write a blog about it, then put a bit of paid promotion behind each tactic.

Microsoft buys LinkedIn: the largest martech acquisition in history?


Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. Since Facebook, LinkedIn, Google Search, YouTube, etc.

7 Questions to Ask Before Creating a Video Campaign

Modern B2B Marketing

In fact, researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr.

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views?

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

In the example below, Wyzowl created a social banner for their Facebook page to promote their ebook. for infographics, YouTube/Vimeo for videos, As you research for your content, keep track of bloggers and influencers within your industry.

How to Win Valentine’s Day the Marketing Way

Modern B2B Marketing

If not, take a cue from a marketer: it’s time to do some research. Marketers conduct buyer research by using marketing automation to track online and offline behaviors, or by conducting interviews/surveys with customers and prospects.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. The first step to content production is the research.

5 Reasons Why Your Inbound Marketing Isn’t Working

Modern B2B Marketing

Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. It’s unlikely that the C-suite are going to spend time on blogs and social looking for solution recommendations and doing a ton of research.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

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8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Modern B2B Marketing

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Genius_com : Research & create buyer personas then develop unique content for each of your "buyer personas" on your website. marketo : Implementing lead nurturing & lead scoring? heyrobertdavis : Jon Miller, @Marketo - "Nurturing = marketing to the leads you already paid to acquire".

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), I especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish.

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Modern B2B Marketing

4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile. Sites to test for your marketing include: YouTube.

31 Influencers to Follow in 2017

Modern B2B Marketing

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Zach King is a filmmaker, Viner, and YouTuber.