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What’s Wrong with Marketing Education?

The Effective Marketer

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100
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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Insiders

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Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

on YouTube or Facebook), or in a specially designed room with large screens all around. Marketing Applications. Judicious selection of the appropriate tools and venues will provide innovative marketers with effective and valuable solutions. Schedule a Kaon AR® or Kaon VR® demo! Click here to submit a request.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Why LinkedIn Lead Generation is Perfect for B2B Marketing. In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. LinkedIn has 690 million users , and nearly half of them are active on a monthly basis or more.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.