How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment
KoMarketing Associates
APRIL 1, 2020
Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. What does this mean for B2B marketers? Brand Mentions.
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