Hubspot

JANUARY 10, 2011

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 12, 2011

Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. Small businesses should consider targeting long tail keywords , as they are lower difficulty and often have more qualified searchers. mozRank - A logarithmic ranking provided by SEOmoz from 0-10.0

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

JUNE 15, 2020

This is our case study of how we doubled this e-commerce client’s conversion volume from Facebook and Google Ads while increasing ROAS. Our ad campaign model has four categories of terms: brand core, brand pillars, brand attributes, and long tail: The first thing we did was prioritize where the budget's going for all four of these buckets.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Hubspot

FEBRUARY 17, 2012

Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords. When it comes to CTA and landing page design, a little tweak can go a long way to improve click-through and conversion rates. the keywords that contribute to leads and customers).

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Convert

JULY 26, 2023

Companies like Etsy, Microsoft, Uber, Amazon, Facebook, LinkedIn, Google, Twitter, Netflix… the list goes on — have used full-stack experimentation to fuel innovation and improve the customer experience on their sites. Contrary to popular opinion, it isn’t about the sample size. Convert Experiences comes with a useful SRM checker.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Single Grain

DECEMBER 19, 2023

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Martech Advisor

JANUARY 9, 2020

We’ve all heard of brick-and-mortar stores (even our favourite ones) going out of business, thanks to the e-tail revolution. Social media engagement through content and features such as Facebook or Instagram ‘Stories’ etc. This is the human equivalent of being buyer-centric!

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Sprout Social

JANUARY 5, 2023

Below is a sample report pulled from Sprout’s social listening tools. This includes hashtags or long-tail search queries across any date range. Listening on Instagram and Facebook is also possible. . Here are some sample listening metrics to consider: Clicks. Track your brand against the competition and trends.

Social Media 84

Social Media Media Eye-Tracking Work Management 84

seo.co

FEBRUARY 11, 2021

We could rattle off dozens of data points like this for every single content medium, but hopefully this sampling of statistics gives you an idea of just how important good written content is to your brand. Social networking platforms like Facebook, Twitter, Instagram, etc. The days of long paragraphs are done.

Top of Funnel 98

Top of Funnel Content High Quality Lead Paid Search Agency 98

Moz

DECEMBER 16, 2019

Beyond Google, your business listings on other online platforms like Yelp, Facebook, Bing, Apple Maps, Factual, Foursquare, and Infogroup can ensure that customers are encountering your business across a wide variety of sites and apps. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound!

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. What about Baskin Robbins – with a promotion offering free samples (and extra napkins)?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convert

SEPTEMBER 8, 2021

For example, on Facebook, you can set up basic multivariate test ads, by adding in variations of a thumbnail image, headline and body copy, etc. It’s not just traffic that affects sample size either. The conversion rate of the current page and variables, all affect the volume of the sample size required to hit statistical significance.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

NOVEMBER 20, 2020

Its version of Ahrefs' “Keyword Difficulty” is called “Competition”: It is the best alternative to Google's Keyword Planner because: The free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. .

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Long tail keywords are easier to rank for but have less search volume. Instead, they rely on patterns and inference.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Long tail keywords are easier to rank for but have less search volume. Instead, they rely on patterns and inference.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

SEPTEMBER 20, 2022

A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates. Ask for a sample blog post or the content marketing strategy they would use for you. 3) Growth Machine.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team. Share to 10+ Facebook Groups on Blog Topic or Industry. Evangelize Brand. Speaking.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

SEPTEMBER 10, 2019

Even though the days of content mills are long gone, there are other, much more valuable ways to leverage content marketing. So why does long form content work better? That added level of personalization goes a long way. If your brand is the only one that benefits, you won’t be long for this strategy.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Convert

OCTOBER 25, 2022

Always make sure CTAs are above the fold on desktop versions of your website and then repeated at the end of long pages. Consider sample size when designing tests. You can use sample size calculators so that you know enough users have participated in your test in order to make more accurate conclusions.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Content Marketing Institute

JANUARY 29, 2018

While focused on marketing, he includes other categories that add depth to the content such as: Good Reads, Long Reads, Interesting Stuff. Sample These 45+ Content Tools to Create, Curate, and Measure. This includes examining search traffic over time to determine the long-tail potential of high performing content.

Curation 111

Curation Examples Content Paid Search Agency 111

seo.co

JANUARY 15, 2021

” quizzes on Facebook; and while you can use these, you can also go a more customer-focused route, such as exploring a topic like, “are you saving enough for retirement?” As a side note, this is an excellent strategy for optimizing for long-tail keywords. Comment follow-ups. Product reviews.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Unbounce

OCTOBER 1, 2018

There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but You can use one of several online sample size calculators to get yours figured out. Test changes across templates to more easily reach a large enough sample size to get valid results.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Biznology

MAY 17, 2016

What you need to do is to extend your long tail to include the words, phrases, and context that your experts use amongst themselves. That’s not perfect but you’ll really want to over-sample the time you put into this project as much as you can in order to create a digital master, just like they do in recording studios.

Best Practices 149

Best Practices Content Youtube Verticals 149