Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. It accurately aggregates multiple data sets and formats, from spreadsheets; media platforms; marketing automation platforms; Google Data Studio – the list goes on. Google and Bing Ads.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Hubspot

JULY 5, 2021

With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Launch Marketing

SEPTEMBER 16, 2020

In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. Analyzing data is not just important for the end of a campaign but also during the campaign for retargeting and course correction, as well as overall planning and determining which methods work best.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. How will our strategy need to adapt in order to stay ahead?

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. How to plan and scale account-based marketing? How to complement ABM with your overall marketing plans? They can be divided into 4 categories: Owned, Earned, Paid, and Paid Social Media. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

DECEMBER 17, 2009

Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed. So here at Marketo we did a quick list, of our views and misses and targets and hits. For social media, in 2009, you learned how to tweet, in 2010 integrated social marketing makes you hard to beat.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

Adobe Experience Cloud Blog

JUNE 6, 2018

Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Determine the specific strategy you plan to use to hit the goal and meet the KPI. Select a relevant metric for each KPI based on the types of campaigns you’re planning to execute.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

EMagine B2B Blog

AUGUST 28, 2018

Featured in Wired, Hubspot, Marketo and Entrepreneur of Fire, she is a true catalyst in the digital marketing world. Media contact: Lindsey Hudson. To keep up with all the latest and unique ways emagine is not your typical agency, follow us on YouTube , LinkedIn , Facebook , Twitter and Instagram today.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Here there must be the right balance between paid, owned and earned media.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Send an email or direct mail invitation, allowing attendees to plan. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Pre-Event Planning for Post-Event Follow-Up . One person might respond best to a LinkedIn message. Go Beyond Email Invitations.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 11, 2017

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. I subscribe to over 200 sites, so I organize them into categorized folders: Content Marketing , Social Media , SEO , etc. COST: Free with paid plans available. COST: Free with paid plans available.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Martech Advisor

OCTOBER 23, 2019

A marketing automation tool can offer basic as well as advanced features to plan, coordinate, manage, and measure marketing campaigns. Social media campaigns are an integral part of marketing strategies. Therefore, it is essential that your marketing automation tool provides easy integration with social media platforms.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

6sense

DECEMBER 9, 2021

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. The three pillars of Fortella’s technology include Plan, Track, and Forecast. It automatically creates this pipeline plan.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Convince & Convert

APRIL 19, 2017

Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent. And they were certainly not blind.

Social Media 109

Social Media Trust Marketing Paid Social Agency Click Rate 109

Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. Social media being the third-largest engagement channel just after email and website.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Oktopost

NOVEMBER 18, 2020

Knowing the obstacles will help sales leaders plan in advance and find solutions to resolve the top challenges that their sales teams will be facing in 2021. No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. So what can be done to help the sales teams? The New “Buying Process”. “No

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Attracting new fans to your page takes a mix of careful planning and proper execution.

Facebook 48

Facebook Tips B2B Business 48

ClearVoice

NOVEMBER 2, 2018

Has your marketing team made plans yet? Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World. Cost: $299–$1249. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Televerde

JUNE 24, 2020

As we’re seeing in our world today, the importance of organizations to keep diversity and inclusion at the forefront of their business strategies and recovery plans cannot be overstated. To keep up to date with our news and activities, follow us on: LinkedIn: [link]. Facebook: [link]. Twitter: @TeleverdeF. 1 908 377 9969.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Lead Ranking Education 87

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Brand Identity Branding Media 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Monitoring and protecting your social media presence from decline or extinction is just as pivotal as demonstrating it in the first place.

Social Media 48

Social Media Media Thought Leadership Work Management 48

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. For the social media squeeze, look no further than Facebook where brand fan page messages only reach a fraction of the people that have opted-in to see those messages. What inspires your blogs?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

This New York Times bestselling author has a few tricks up his sleeve when it comes to building a true connection with your customers across all social media channels. By understanding the key drivers behind human behavior, marketers can develop a more robust plan to engage their customers.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

chiefmartech

APRIL 12, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For example, Facebook has many channels, from videos to ads and from the Fan Page to comments. Do you have a change management plan to execute your customer engagement strategy?

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. 5:30AM: BUZZZZ!

Social Media 48

Social Media Work Management Media Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Gone are the days when social media messages need to be planned out days or weeks in advance.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Adobe Experience Cloud Blog

MARCH 25, 2014

Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? Once a presentation is uploaded to SlideShare, users can rate, comment on, and share these via social media. View more documents from Marketo.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 14, 2016

Whatever the factors are, make sure you have distinct groups of accounts and then plan your marketing strategy for each. Many leading social media platforms today have capabilities that allow you to target specific companies, titles, and leads in your database. The top tier, (e.g. Answer in the comments section below!

Account Based Marketing 48

Account Based Marketing ABM Marketing Budget Marketing Automation Services 48

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 82% of marketers report that AI significantly influences their content creation plans. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Startups Magazine) Over 90% of brands utilize social media for marketing.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 25, 2011

When it comes to us at Marketo, our focus is the B2B results. While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. LinkedIn rules! Content is important! Small percentages leave room for growth.

Social Media 48

Social Media Social Marketing B2B Marketing Planning 48