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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Liz also writes the Lead With Intuition blog.

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Grew high-quality leads by 80%. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform.

Trending Sources

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Liz also writes the Lead With Intuition blog.

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

However, when emails with personalized links are shared, your new hot lead may actually reflect the behavior of multiple individuals. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues.

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. This is in contrast to Twitter and Facebook , which seem to have the most usage and engagement during the weekends.

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Recently, I caught up with Brian and he answered some of the top questions B2B marketers have about their Facebook strategy.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media.

Marketing’s Artificial Intelligence Revolution Is Here

Contently

Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Marketing automation software, such as Marketo, also takes care of tasks that once required hours of labor, such as sending nurture emails or qualifying leads.

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Overcoming the 5 Barriers to B2B Social Media Marketing Success

Modern B2B Marketing

Although getting in front as many eyes as possible seems like a viable goal, it’s not always easily achieved and not always the most productive when considering an ultimate goal of building relationships and generating leads.

4 Considerations to Help Tackle the Changing Nature of Buyer Behavior

Modern B2B Marketing

Content can be found on websites, often in channels such as Facebook or YouTube, and most of it is delivered through search results. The best practices are those that combine lead generation, scoring and nurturing, and marketing analysis.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. The only standard marketing automation function that’s missing is lead scoring, which is due for release next month.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

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Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. Measuring Campaign Results through Predictive Scoring.

4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Each day businesses are missing out new leads, and new customers using video.

How to Generate Qualified Leads and Delight Your Sales Team

bizible

We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. Create a Lead Grading System.

Can Marketing Automation Save Your Content Strategy?

Content Standard

In fact, automation can improve the entire sales process—from the quality of your leads to the information you learn about those leads, and even the efforts that go into motivating a conversion. Your company needs a website. And a blog. And social media accounts—lots of them.

6 Vital Features to Look for in Marketing Automation Software this Year

Modern B2B Marketing

Lead Scoring Capabilities. Lead scoring allows marketers to better understand a prospective customer’s finicky actions by tracking their movements in and out of the funnel. It tracks leads’ activities and monitors their level of interest and participation.

How to Drive More Sales with Intent Data

Leadspace

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email.

Is Social Media Going to Kill Email?

Modern B2B Marketing

Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. Could you imagine sending an internal financial statement via Facebook or LinkedIn?

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. What tactics do you use to convert social media interest into leads?

6 Tips to Increase Your Email Marketing ROI

Content Standard

It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. Learn what your leads prefer through A/B testing. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Finally, Optify has expanded into conventional marketing automation over the past 18 months and most recently added basic contact management and distribution of lead information, scores, and alerts to sales people.

How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Modern B2B Marketing

As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Marketing automation allows you to segment your leads , enabling you to deliver the most relevant content to each segment of your database. Publish landing pages directly to Facebook.

How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps

Modern B2B Marketing

As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Marketing automation allows you to segment your leads , enabling you to deliver the most relevant content to each segment of your database. Publish landing pages directly to Facebook.

Are MQLs a Vanity Metric?

LeanData

The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. A large amount of leads are poured into the top of the traditional funnel. He also added: “Let’s be clear, those aren’t leads.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Lead Management. Marketing Programs / Lead Generation.

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6 Tips to Increase Your Email Marketing ROI

Content Standard

It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. Learn what your leads prefer through A/B testing. Such as: What content topic or format do your leads prefer? We also add content consumption to our lead scoring.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

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‘More Social’: Part Two of Owning a Seat at the Revenue Table

Modern B2B Marketing

It also involves the ability to look inside what people are doing on major social sites like LinkedIn, Facebook, and Twitter, so you can understand what “brand advocates” are saying and doing.

8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Modern B2B Marketing

Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Lead nurturing and lead scoring are key to B2B marketing success. Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). marketo : Implementing lead nurturing & lead scoring?

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A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level

Modern B2B Marketing

Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. From Twitter Feed to TV Spotlight. Monitoring social media channels doesn’t have to solely be about lead generation.

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5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Recycling leads.

Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing

Infer

Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. Finally, Infer extended its third-party ecosystem with expanded Marketo and Salesforce campaign integrations.

Winners of 2016 Video Marketing Awards Announced at Viewtopia

Vidyard

Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. They increased the number of marketing qualified leads by 250% and improved lead quality by 200%. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects. Finalists: Cisco, Marketo.

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.   (This means use LinkedIn differently than you use Facebook.)     4.

How to Manage Successful Webinars: A Checklist

Modern B2B Marketing

From tests we’ve conducted at Marketo, we’ve found that 1/3 of registrants like to choose this option. Don’t forget to set up a lead scoring campaign to measure this engagement. At this moment, you have the full attention of the newly-registered lead.

Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing

Modern B2B Marketing

Some marketers believe the answer lies simply in software that automatically replies a generic message anytime they are addressed via Twitter, Facebook, etc. Lead Scoring: Social listening platforms can score potential sales leads based on the social activity of a certain customer.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big but concise lead-in.