Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I had studied it and couldn’t see a way that Facebook could contribute to a complex B2B buying decision. You also want to get a clear understanding of what’s meant by “lead generation”.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? And yet, we find that only about half of marketers use Facebook to source leads. Direct Leads.

Trending Sources

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

How to Master Local Lead Generation

PureB2B

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers.

The 4 L's of a Successful Lead Generation Strategy

Hubspot

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. 1) Lead Capture.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ?

7 Tactics that Are Working for B2B Lead Generation Today

LEADership

I have shared many different tips and techniques in these B2B marketing and demand generation pieces on my blog. Here is a quick list of the B2B lead generation tactics that are working today. Lead scoring using behavioural data. Progressive lead profiling.

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

Hubspot

Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? 69%) and Facebook (.77%).

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Anything else will distract potential leads from clicking through to your intended offer or content.

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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Hubspot

Plus, Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. Sounds like a pretty sweet deal to me, but thinking about generating leads.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Generate leads for our sales products. Lead Generation Event Marketing Inbound Sales Daily

Should You Prioritize Lead Generation for Your B2B Content Marketing Goals?

Content Standard

For B2B marketers, qualified leads look like the panacea for every corporate campaign. The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. Helping Sales with Content Marketing Leads.

How to Turn Your Blog into a Lead Generating Machine

PureB2B

Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads.

5 Steps to Build A Sustainable Social Strategy …And Accelerate B2B Lead Generation

LEADership

I took to Facebook to sing their praises; that’s not something I would do very often—I just don’t have the time. Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1.

Social Media is Going Corporate [Infographic]

Puzzle Marketer

75% saw an increase in website traffic. 58% use it for lead generation. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts.

Social Media Referral Traffic Tactics

EMagine B2B Blog

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks.

How to Use SlideShare for B2B Lead Generation

Hinge Marketing

Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. There’s data to support higher growth for firms that generate more leads online as well.

Interesting Infographics: Your Guide To Social Media Lead Generation

LEADership

Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Lead Genius.

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. Create a separate demand generation blog.

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. Generate Leads: 46%. . What makes the biggest impact on your lead generation goals?

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Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Leo Widrich advises posting 5-10 Tweets, and 1-4 Facebook posts daily, primarily between 8am and 8pm.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. We generated trials at an acceptable rate.

Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn

Hubspot

Some new data released by PageLever and reported by Mashable reveals that marketers may not be taking that extra step, as referral traffic to Twitter from LinkedIn has dropped significantly since the June 29th announcement. while referral traffic to Facebook from LinkedIn has skyrocketed.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? Your lead generation goal will thank you for it.

Earned Media: What It Is & Why You Want More of It

Act-On

The digital era brought a brave new world of options and ways to spend: search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. It generates leads. How to generate earned media.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year?

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year.

How To Use Social Media To Convert More B2B Leads With Daniel Kushner

Act-On

On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. We’re generating the white papers, webinars, podcasts, blog posts, etc. That’s one thing I believe that many B2B companies could improve on: generating much more content on social.

The Anatomy of a Successful Facebook Post

Hubspot

When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post.

15 Audiences You Should Be Targeting with B2B Facebook Ads

KoMarketing Associates

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads?

Six Best Practices for Marketing with White Papers

Webbiquity

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. In all, this tactic generated 42 leads, and a significant portion was even qualified.

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Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

John Arnold, Celarity’s Marketing and Operations Manager, shares a simple two-prong approach that contributed significantly to this growth by helping increase the number of inbound leads by about 100%. Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.