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The 4 L's of a Successful Lead Generation Strategy

Hubspot

Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first.

How to Master Local Lead Generation

PureB2B

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away.

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3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. This can lead to more interference and micro-management, which ultimately creates frustration for everyone.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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How to Use SlideShare for B2B Lead Generation

Hinge Marketing

Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. There’s data to support higher growth for firms that generate more leads online as well.

Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

Many A/E/C firms appreciate that their website is an important marketing tool. But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Email marketing.

“Change Before You Have To”…Think Conversion NOW

LEADership

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. It’s still like that for a majority of companies even in the B2B space where demand generation is a completely different beast than it is in B2C.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to use the networked blogs and check off that you want your posts to go to Twitter in addition to Facebook. Share this on Facebook. Related posts: Connect Your Blog to Facebook Automatically.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1

How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

We simply cant help ourselveswe want a new BIG idea, we want to make a BIG difference, we want to target a BIG market and capture a BIG share. Large organizations governed by brand marketing policies (a.k.a. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

8 Reasons to Start a Full-Scale Digital Marketing Campaign

LEADership

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of time developing their brand online and have become the masters of multichannel marketing.

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”.

Need More B2B Sales Leads? Ignore This Research

Webbiquity

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Company websites: these are of course at the core of digital marketing.

6 Questions to Answer When Launching a B2B Content Marketing Program

KoMarketing Associates

It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc.

Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

3 Essential Marketing Skills that Drive Growth in Professional Services

Hinge Marketing

Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. At the highest level, digital marketing gets top priority. Marketing Skill #1: SEO. Marketing Skill #2: Blogging.

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. All this gives you guideposts for your content creation and marketing plan. Social media marketing.

New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently

Hinge Marketing

Even through the barrage of endless marketing messages, there are some firms that stand out in our minds. Our research found these top performers use a blend of marketing techniques and business strategies to help elevate their visibility and demonstrate their expertise in the marketplace.

SEO and Professional Services Marketing: What Every CEO Should Know

Hinge Marketing

When it comes to professional services marketing today, most CEOs understand that it is essential to demonstrate their teams’ expertise and increase the visibility of their firms. Today, it’s a body of practices that impact every stage of your online marketing.

A Mindset Shift for AEC Professionals

Hinge Marketing

Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. A wide world of lead generation and business growth extends well beyond RFPs and networking events.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

Interesting Infographics: Visual Content Drives Social Media Growth

LEADership

It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. That’s already a pretty strong sell for adding visual content to your online marketing. Memes are another popular online tool for spreading messages. An interesting or humorous meme has a chance of going viral, and can be created easily using a free online generator.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social media networks and blogs consume nearly 25% of people’s time online.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Content Marketing Strategy and Tactics. by Savvy B2B Marketing. Share this on Facebook.

Another Reason You Should Be Thinking About Pinterest

Reachforce

The chart was originally supplied by an online sharing service, Shareaholic , who has spent the last six months studying referral traffic trends and comparing sources like Google, Facebook, Pinterest, Yahoo, and more.

Another Reason You Should Be Thinking About Pinterest

Reachforce

The chart was originally supplied by an online sharing service, Shareaholic , who has spent the last six months studying referral traffic trends and comparing sources like Google, Facebook, Pinterest, Yahoo, and more.

Another Reason You Should Be Thinking About Pinterest

Reachforce

The chart was originally supplied by an online sharing service, Shareaholic , who has spent the last six months studying referral traffic trends and comparing sources like Google, Facebook, Pinterest, Yahoo, and more.

Another Reason You Should Be Thinking About Pinterest

Reachforce

The chart was originally supplied by an online sharing service, Shareaholic , who has spent the last six months studying referral traffic trends and comparing sources like Google, Facebook, Pinterest, Yahoo, and more.

Executive Summary: A CEO's Guide to Online Marketing

Hubspot

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important.

3 Marketing Analytics Tricks

Modern B2B Marketing

by Maria Pergolino Online marketing has become a cornucopia of opportunities for B2B marketers. Leverage the following 3 must-have marketing analytics tricks to help turn over a new stone of opportunity: 1. Track Twitter/Facebook campaigns. Follow traffic trends.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility? B2B Marketing Insider ).

What Is Digital Marketing?

Hubspot

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. And after having conversations with marketers and business owners in the U.S.,

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Are you driving quality traffic to your site?

Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. And that is why the blog post is the new online ad unit. What good is that to a marketer?

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. I think that is why the survey shows social media is a small fraction of traffic to websites.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Internet users and represent the majority of Americans’ time online. Facebook Stats.