Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. Is it for a LinkedIn thought leader ad , a landing page, an organic social post, or something else?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

nDash

AUGUST 16, 2021

Often, when you see a peer’s success on Instagram, LinkedIn, or other platforms – it may cause complicated (and understandable) feelings of inadequacy and envy. The reality is hours of research, obsessively checking a dry email inbox, fostering intentional connections on LinkedIn, and sending cold pitches that often go unanswered.

Content 52

Content Ideal Customer Profiles Opt-out Copywriting 52

GreenRope

DECEMBER 15, 2021

Here is a condensed sample of what your marketing plan could look like. Social Media: LinkedIn. Website & Landing pages. Landing pages & A/B testing: Design custom landing pages with opt-in forms to drive new leads and increase conversions for your marketing campaigns. Advertising.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Parse.ly

SEPTEMBER 26, 2022

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Webbiquity

JUNE 14, 2016

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The Hemingway tool is a great way to ensure your writing is easy to read. Pricing: free. Enter Grammarly.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Optinmonster

NOVEMBER 3, 2021

If you upgrade to the pro version of RafflePress , you unlock even more powerful features, like: Build a distraction-free giveaway landing page. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. App listing pages are now more robust, significantly expanding the information that app developers can publish in our marketplace. If you’re an existing app partner, making updates to your app’s listing page has never been more frictionless.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Convert

JANUARY 16, 2023

Another modern day great, Dan Nelken , has these headings on his landing page for his book “Writing Under Pressure.”. Their strategy resulted in 300% growth and cutting their Facebook budget in half. Here’s what the landing page for their Cherry Vanilla flavor looks like: Source. Humor is Dave’s middle name.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Hubspot

APRIL 23, 2020

The result was a fully custom web experience with a homepage, nine child pages for each article, and custom interactive form that follows the user in a non-intrusive banner. We’re really excited about that conversion rate, but we’ve noticed that it doesn’t stay as high throughout each page of the web experience. Our Creative Assets.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

NuSpark Consulting

AUGUST 9, 2012

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. The process begins with building fans and followers, but these followers need to be the right audiences; ones more likely to visit your website, landing page, or blog.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Bluetext

SEPTEMBER 3, 2021

In fact, AdEspresso conducted a study to see the impact of ad fatigue on Facebook and found the following results: In this study, as frequency increased, CTR decreased and CPC increased. It’s vital, however, that you run the test for long enough to reach a large enough sample size. Create Custom Segments.

Paid Search Agency 26

Paid Search Agency Paid Content Advertising Agencies Social Media 26

Albacross

MARCH 19, 2018

There are links to all of the articles at the bottom of the page. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. Branding impact.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Ontraport

APRIL 14, 2021

A few sample benefits are that your partnership will: Open the door to a cross-sell: A strategic partnership between a bridal shop and a photography company, for example, opens the opportunity to cross-sell to each other’s customers. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Content Standard

MAY 19, 2017

Brands launch campaigns to increase their number of page likes, then track those likes over time as a measure of their success. New research suggests that likes, one of the key features of platforms like Facebook, have minimal relevance when it comes to predicting consumer behavior. But are these assumptions accurate? Not at all.

Social Media 76

Social Media Facebook Click Rate Advertising Agencies 76

NuSpark Consulting

AUGUST 9, 2012

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. The process begins with building fans and followers, but these followers need to be the right audiences; ones more likely to visit your website, landing page, or blog.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. It might seem a little bit intimidating. Actually, yes.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

nDash

NOVEMBER 3, 2021

Intended to generate leads, usually as a gated asset, whitepapers and eBooks can range from 4 pages of written content to 50 pages and beyond, and often require multiple content calls and revisions. Websites & Landing Pages. Sometimes the brand will need a complete overhaul where every page is written from scratch.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

ClearVoice

JUNE 5, 2020

Like many other freelancers who came before me, I built up my network, I landed a few anchor clients, and I spent time padding my savings account before putting in my notice. And to reap success, it’s vital to effectively strategize up your LinkedIn, your digital CV, and your website for consistent lead generation.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

ClearVoice

MAY 30, 2019

Influencers say that the current algorithm changes at Facebook, Pinterest and IG have turned their careers into a game of “The Floor is Lava.” Or better yet, use LinkedIn to see if you have any stronger connections to that company, who haven’t just been deluged with a dozen requests and might be more enthusiastic in helping you.

Cold Calling 77

Cold Calling Peer-to-peer Skype Content 77

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Of immediate review for B2B industrial marketers: Creative Works such as Articles , Blogs , and Web Pages. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Parse.ly

APRIL 6, 2020

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Customer Experience Matrix

JUNE 19, 2015

The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. Content building was more impressive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Marketing Insider Group

MARCH 24, 2015

You need to conduct a content audit, or at least a sample of the content you produce. Cost of advertising / search landing pages with low organic and social traffic – same as above but here you want to look for places to fund your content marketing. How many marketers know the cost of the content produced by their firms?

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Hubspot

OCTOBER 7, 2012

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? If you chose page likes over engagement, you might want to be careful. New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE.

Facebook 28

Facebook Planning Thought Leadership RSS 28

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. If you want to neatly measure social media ROI, give your customers and fans a clear assignment with tracked clicks and post-click landing pages and forms.

Social Media 138

Social Media ROI Media Correlation 138

SnapApp

MAY 7, 2019

Create a landing page where people can download your material. Create a thank-you page where people can access the material you have provided. Add calls-to-action to your blog to guide people to the landing page. And Casey Bowden of Design Extensions has had success with pillar pages.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Bluetext

APRIL 20, 2020

If your resource page template’s layout has a related topic listing, you can get someone reading one blog to jump to the next, especially when you have click-worthy resource titles. Don’t Forget to Design the Landing Page UX/UI for Conversion. At least make the gated content page template easy to use and worthy of personal info.

Top of Funnel 29

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 29

Hubspot

JANUARY 21, 2013

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Prospectr

APRIL 14, 2017

“LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

ClearVoice

JULY 30, 2019

Landing pages. You’ll find a CV Portfolio for the freelancer, see samples of their published work and browse through their specialties. Although a freelancer will have published work online, they may have additional ghostwritten pieces or other relevant samples to show. Blog posts. Case studies. Copy editing.

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. LinkedIn, Twitter, Facebook, YouTube, and others). —for easy upload and editing.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

QuanticMind

JUNE 14, 2017

Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN). Bing recently announced Dynamics 365, its big data CRM service, to begin integrating features across Microsoft’s properties, including LinkedIn. Featuring: @stevesirich.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

DECEMBER 16, 2011

If you're ever testing a new website design or creating a really important landing page, you can use heatmap technology to see where peoples' eyes linger. If they aren't looking at the areas on the page you want to emphasize, you know you might have some design flaws. Like on Facebook, someone's Circles was also of interest.

Social Media 28

Social Media Research Media Dwell 28

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28