KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

Search Engine 215

Search Engine Keyword Search Brand 215

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine 257

Search Engine Search Adwords PPC 257

KoMarketing Associates

JULY 26, 2012

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers.

Search Engine 303

Search Engine Search SEO SEM 303

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

Search Engine 193

Search Engine Search Landing Page Conversion Rate 193

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up on Google and Facebook, they are placing. websites, software review sites, and live events. many trade shows or PPC keywords that are. relevant search terms are not yet widely. planned for search: marketers who have. been spending heavily on paid search plan to.

SMB

Webbiquity

NOVEMBER 5, 2019

Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. Upgrade to a High-Performance B2B Website. Relying on low-volume keyword phrases. Facebook.

Long Tail 200

Long Tail Strategy Buyer Personas Keyword 200

Webbiquity

DECEMBER 4, 2019

Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. Use Long-Tail Keywords in your Content.

Traffic 130

Traffic Long Tail Websites Keyword 130

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

Design 235

Design Tools Websites Optimization 235

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

Search Engine 246

Search Engine Optimization Search SEO 246

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

Keyword 95

Keyword Target SEO Brand 95

ScribbleLive

OCTOBER 9, 2017

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

Search Engine 151

Search Engine Amazon Youtube Optimization 151

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Search engines are smarter today than ever before. SERP stands for Search Engine Results Page. Vertical Search.

Search Engine 80

Search Engine SERP Search Google 80

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. You have the rest of your website to provide that information.

Search Engine 83

Search Engine Long Tail Search Keyword 83

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic.

Keyword 251

Keyword SEO Resources Research 251

Biznology

OCTOBER 2, 2012

You probably built your website years ago by now. Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com).

Keyword 225

Keyword Public Relations Adwords Search Engine 225

Webbiquity

OCTOBER 1, 2012

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. In sectors like travel, retail, and entertainment, mobile search queries have increased roughly 70% in the past year. •

Mobile 242

Mobile SEO Websites Search 242

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Questions to consider asking: Where are your customers searching for information?

Search 273

Search Websites Search Engine Hashtag 273

Marketo

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine 81

Search Engine Search DemandBase PPC 81

Webbiquity

DECEMBER 19, 2016

” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Most offer multiple pricing levels based on number of URLs and keywords tracked.

Tools 269

Tools SEO Best Microsite 269

Hubspot

APRIL 25, 2013

2) Name the file using keywords that describe the image. Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. without keyword stuffing. Facebook.

Search Engine 80

Search Engine Optimization Search Podcast 80

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Google uses keywords as an important SEO ranking factor.

Keyword 73

Keyword Research Traffic Organic 73

DivvyHQ

JULY 16, 2019

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

Funnel 89

Funnel Websites Traffic Search Engine 89

Biznology

DECEMBER 9, 2014

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Organic search performance is a gift that keeps on giving.

SEO 223

SEO Search Engine PageRank Search 223

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. What Are Long-Tail Keywords? Some examples of long-tail keywords are: White Adidas shoes with green stripes.

Long Tail 97

Long Tail Keyword Campaign SEO 97

Hubspot

MAY 24, 2011

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform.

Search Engine 80

Search Engine Social Media Search Keyword 80

KEO Marketing

MAY 14, 2015

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. Please join the conversation online at LinkedIn , Facebook & Twitter using hashtag #B2Awards.

Search Engine 68

Search Engine SEM Optimization Search 68

KoMarketing Associates

AUGUST 20, 2019

Online Marketing Manager, Kristen Danckert set us up with: “Having a fundamental understanding of who your key buyers are will help you target the right publications for lead generation, build a comprehensive keyword strategy, and create relevant content.

Search Engine 181

Search Engine B2B Demand Generation Vertical 181

KoMarketing Associates

OCTOBER 8, 2019

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better.

Landing Page 215

Landing Page Best Practice Optimization Practices 215

KEO Marketing

MAY 27, 2015

a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Awards.

Search Engine 58

Search Engine SEM Agency Adwords 58

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

Social Media 285

Social Media Ads Facebook Media 285

Webbiquity

APRIL 25, 2019

Keyword Rankings. Growing your website traffic organically requires a carefully crafted content marketing strategy and solid search engine optimization (SEO). They favor organic results over paid search ads. Organic Search. Mobile Search.

Benchmark 262

Benchmark Trends Stats Statistics 262

Webbiquity

JANUARY 19, 2017

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

SEO 279

SEO Tools Best URL 279

Biznology

DECEMBER 17, 2013

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Websites 218

Websites Guerilla Sites Internet 218

Biznology

OCTOBER 8, 2012

Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Before you start any website project, you need a reliable place to host it. Photo credit: Wikipedia.

Traffic 171

Traffic Websites Search Engine Tips 171

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Photo credit: Wikipedia.

Keyword 195

Keyword Search List Public Relations 195

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. organize your keywords into ad groups more effectively. find negative keywords (more on that below).

Lead Generation 249

Lead Generation PPC Lead Leads 249

Biznology

MAY 5, 2015

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. The post You can only win search by winning social appeared first on Biznology.

Search 228

Search Adwords Social Search Engine 228

Webbiquity

FEBRUARY 24, 2015

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

SEO 273

SEO Tactics Tips Search Engine 273

Webbiquity

NOVEMBER 14, 2011

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

SEO 270

SEO Search Engine Tips Terms and Conditions 270

Webbiquity

JANUARY 10, 2017

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console.

Tools 228

Tools SEO Link Link Building 228