article thumbnail

How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman? (CC) But is that real? What’s changed? (CC)

article thumbnail

27 Exit Intent Popup Examples to Increase Conversions and Sales

Optinmonster

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. What Is an Exit Intent Popup? An exit intent popup is a popup window that appears when a visitor is about to leave your website.

Intent 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intentional inventing: own the intellectual property that leads the future

Biznology

These include digital-first companies like Amazon , Google, Facebook , eBay , Netflix , Salesforce , Uber , and many more. The post Intentional inventing: own the intellectual property that leads the future appeared first on Biznology. In contrast, digital computers transform bits and deliver them instantly via networks.

article thumbnail

Intent Based Marketing: Tips and Benefits

Sharpspring

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

Intent 115
article thumbnail

Using search and email to recognize customer intent

Martech

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. In marketing, intent is the name of the game.

Intent 106
article thumbnail

The Truth About Intent Data

Rev

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? Intent Data Is Nothing New.

article thumbnail

What Is Buyer Intent Data? How Can I Increase Sales With It?

PureB2B

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.