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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

Creating Quality Content in 2019 (For Search Engines and People)

Moz

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. You have the rest of your website to provide that information.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Facebook groups!

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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

Just enter the conversions you truly value – like demos, or perhaps a request to be contacted by a salesperson, or even a return visit to your website – as the CTR. Your website? Test using some of the title tags from your best-performing (and relevant) website pages or landing pages. AdWords can be an SEO bonanza if you use it to test the title tags and meta descriptions of your website pages.). Test including your website URL in your headline.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

The site currently has over 70 millions users and is one of the top 100 most-visited websites in the world. When you upload to SlideShare, you reach an audience that’s interested in your content – over 80% of SlideShare’s 70 million visitors come through targeted search.

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

You zone in on ads, write stunning content, use gorgeous product images, run campaigns on Facebook, Twitter, and Google, and…. 10 Website Survey Tactics. Search Engine Optimization (SEO). Acquisition tactics typically draw potential customers to your website, your landing pages, and your other online assets. Activation tactics usually pertain to your calls to action (CTAs), your email and social media strategies, and the usability of your website.

How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up. You'll insert this code in your content management system (CMS).

The 26 Best WordPress Plugins

Webbiquity

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. 21) NextGEN Facebook. Allows you to customize your Open Graph data for Facebook.

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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Here's what it will look like: Source: Facebook.

25 of the Best WordPress Plugins for Marketers (es-la)

Hubspot

WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. They'll also keep both you and your WordPress website running efficiently and effectively. wordpress website

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. of all organic search traffic. And 51% of all site traffic comes from search engines.

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What is Structured Data?

Pearl Digital Marketing

One of the fundamentals of SEO is making sure your website is properly structured in its basic code so that it’s easy for search engines to parse its content and to understand it. If you have a WordPress site, there are also plugins you can use to insert the code for you.

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8 Top-Quality Tools for Retargeting Ads

Hatchbuck

In addition to placing retargeted ad content on banners and other ad blocks across the internet, the tool also provides Facebook and Twitter coverage to carry your retargeted content onto social media as well. Facebook Custom Audiences. Retargeting, or remarketing, is super powerful.

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Everything You Need to Know About Adding GIFs in Email

Delivra

But first, it may be helpful to learn how to insert an animated GIF in an email. How to insert an animated GIF in an email. Most people have figured out how to use GIFs on Twitter and Facebook, but when it comes to email, many are in the dark. Click “Insert”.

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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness.

Link Building for 2020: What Works and What to Avoid

Martech Advisor

Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. Link building can help reaffirm your website’s credibility, creating a network of access across multiple publishers and web pages.

How B2B Brands Can Drive More Leads This Year

Webbiquity

Enlarge your network by searching for and joining groups that are relevant to your business. You can try using influencer search tools like Grin to search for the ideal influencers in your industry. Use Google Analytics to track the number of visitors to your website.

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Struggling to Find That Stat? Research Tips for Social Media Marketers

Hootsuite

First, let’s talk about some advanced search techniques to target your research efforts. These will help reduce the amount of time you spend searching through irrelevant information. Use Google search operators and advanced search. Use Boolean search operators.

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Online Marketing Strategies of Successful Companies

KEO Marketing

Look up any big brand and you will see that they have Facebook and Twitter pages at the very least. They embrace search engine optimization . Ranking and appearing on the search engine results page of Google is a high priority for companies.

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 31 Websites Where To Find Free HQ WordPress Themes by W3Mag. Share this on Facebook.

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The Best Video Hosting for Business: Compare Your Options

Vidyard

You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. Facebook 6. Video hosting sounds intimidating, but it’s simply a website that lets you upload, store, and share your videos. Facebook. Great for sales engineers.

5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

billion people who use Facebook Messenger , and by using chatbots you can be assured that your business will reach new people: Chatbots are fast becoming the next big tech tool for all businesses, but even large corporations are proving slow to adopt this emerging resource.

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity

A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Post to Twitter, Facebook, and LinkedIn. Enables you to access websites blocked in your country, company or school.

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A Brief History of Search & SEO

Hubspot

But First, a Look Back at Search Engines. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape. 1994: Alta Vista, Infoseek, Lycos, and Yahoo search engines all come to fruition.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

However, the most common are Facebook, Instagram, and YouTube. Facebook. Before you go live on Facebook, you’re asked to choose where your video clip will be posted when you’ve finished. Facebook, Instagram, and YouTube let you give your video content a title and description.

Scribd: Just Another Document Sharing Site?

Writing on the Web

Gain exposure to search engines. The desktop tool allows people to upload as many documents as necessary without ever having to go to the Scribd website. Take any document off of Scribd and insert it into any website without worrying about the file type.

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A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

Paid search. What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content.

Healthcare Digital Marketing News You Need to Know in October

Fathom

Update 1: Facebook Updates Mobile Profiles. What you should know: Facebook announced new mobile-friendly features for Facebook profiles. Solid expertise increases your likelihood of engagement and sharing, as well as search rank. Update 3: Facebook Emojis.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. An updated website serves them well as a point of reference. Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes.

8 Ways to Make Sure Your Content Converts

bizible

Focus on long-tail keywords or questions that can be inserted into the titles and headers of your content. And you can use the autocomplete feature on any search engine to get question ideas. Just go to the search box and start typing a question: Once you click on a result, you can also see related questions or search topics at the bottom of the page: This list will give you some topic ideas related to specific pain points that your customers might have.

16 Quick Ways to Squeeze More ROI From Your Blog

Hubspot

These blog post add-ons only take a little bit of time, but they will make your blog content infinitely friendlier to both search engines and readers. Internal linking refers to linking to another page on your own website. Insert calls-to-action. Insert optimized images.

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23 Outstanding Social PR Guides

Webbiquity

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

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The Best 14 Landing Page Builders for Any Business

Hubspot

The product is feature-rich -- it offers WordPress integration, A/B testing, and dynamic keyword insertion for SEM campaigns. It is favored by larger marketing agencies with a focus on search engine marketing, but doesn't have the all-rounder capability of tools like HubSpot.

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

The website and its companion Twitter handle feature stories about innovation, science and technology, as well as viewpoints on important issues regarding GE and the world. That post has 23,000 shares and more than 210,000 likes on Facebook!

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. But ranking in the search results doesn’t happen overnight.

Blog SEO for the Modern Marketer: How to Optimize Your Posts

Hubspot

Despite the revolving door of new algorithms and search engine policies, the fundamentals of getting your content found have remained pretty consistent. Here’s what you need to know to optimize your blog posts for search. Learn About Social Search.

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What Is Content Automation? Definition, Marketing Best Practices, and Top Platforms

Martech Advisor

In this case, you can define a content automation rule that shares a post on Facebook as soon as it is shared on Instagram (or any other social media network). Optimizing content for search engines, increasing visibility. Tell us on LinkedIn , Facebook , or Twitter !

Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

Hubspot

Is it easy for search engines to crawl? Run a crawl using a website crawler. You can always pull the data for your entire website and then filter out the irrelevant results. If you don't have a view, add a filter for pages beginning with [insert URL path here].