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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action.

Email Newsletters Are Experiencing a Renaissance

Content Standard

These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival. The Curious Revival of E-Newsletters. The New Newsletter.

Trending Sources

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds.

The Dissection of a Bloody Good Email Newsletter

Vertical Response

Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So what makes up the anatomy of a bloody good email newsletter? your email newsletter will not be seen. Example: For more information, visit [link].

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

What Marketing Communications Should You Personalize?

PureB2B

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Additionally, MarketingProfs discovered businesses that personalize web experiences see, on average, a 19% increase in sales.

"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter

Hubspot

You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Q: Why does BuzzFeed do email newsletters?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

5 Little Ways to Get More Facebook Likes

Hubspot

Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 5 Quick Tips For Growing Your Facebook Audience from HubSpot.

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6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. Providing social users with interesting, informative content helps bring in quality leads. Want every Facebook image you’re tagged in sent to Dropbox?

Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

Hubspot

Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. 10) Blog or Newsletter Subscriptions.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? As you know, “Organic reach” on Facebook is in the low single digits. And that assumes all those ads are sending people off Facebook (which they’re not).

What Facebook’s Latest Changes Mean for Publishers

Hubspot

Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences.

Media 30

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Facebook Guides, Tips & Techniques. Facebook Apps and Tools. Facebook Changes.

4 Emails Your Service-Based Business Should Send

Vertical Response

Contests offer low-cost opportunities to attract customers to your business, increase “likes” on Facebook and help you solicit testimonials. An average of 17 recommendations on Facebook. Newsletters. Educational information.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Readers can now sign-up and have content from the site personalized based on their interests. Sign up and sign in to personalize your content from the B2B Marketing Zone. To check it out, sign-up using the “Personalize Your Content” button at the top right of the BMZ home page, as shown here.

[Chart] How Dynamic Content Drives More Visits

Modern Marketing

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Facebook.

How to Fix a Broken Lead-Nurturing Strategy

Contently

But what if we could reliably predict this information without manual prospecting? But this spray-and-pray approach ignores buyer context and personalization. ROI Adblockers lead nurturing lead scoring metrics personalization

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

7 Proven Facebook Marketing Tactics

Hubspot

It’s been quite the year for Facebook. And Mark Zuckerberg was named Time magazine’s Person of the Year. Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. 7 Proven Facebook Marketing Tactics. Embed videos on your Facebook page.

Tools I use to amplify social campaigns

Biznology

Like building an email newsletter list, building your GaggleAMP can take time, so start now. All I need to do is upload the tweets and the Facebook posts and tell SocialOomph at what frequency I want the posts to trickle out and on which profiles and platforms I want them to post.

5 Ways Marketing Automation Enhances Customer Loyalty

Sharpspring

You’ll leave the store feeling cheerful about your new TV and the personal interaction you just had. As the digital realm becomes more personalized, brands with superior customer experience are winning the loyalty of their users. 2) Personalize the Customer Experience .

25 Facebook Page Ideas You Haven't Tried Yet

Hubspot

Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. Don’t automate Twitter updates to your Facebook page.

The Legally Hazy World of Cannabis Marketing

Contently

This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. Instagram, which Facebook acquired in 2012, enforces the same federal compliance. It had even entered into a business agreement with Facebook.

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Facebook for Lead Generation: An Overview of Lead Ads

NuSpark

Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information.

Your corporate website needs to become a trap

Biznology

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. 1) Email List/Newsletter — Are you subscribed to any newsletters? They’re all kings of the email newsletter — and I am never disappointed.

Media 81

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

The lab was christened with fanfare and highlighted in the company newsletter. Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall.

Aging 69

Are you a social media forager?

Biznology

The messaging is all about being compelling, interesting, attractive, entertaining, and informative — one’s charm and engagement should be enough.

Google’s new privacy policy is definitely good for Google

Biznology

Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. I personally am fine with allowing Google use of my data, but I do like to read exactly what they are allowed to do. Image via CrunchBase.

15 things marketers should stop doing and thinking in 2011

Chris Koch

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event.

Media 51

Social business and knowledge as an accident of paper

Biznology

Telephone was simply an enabler of remote conversations, email was just a more practical way of sending missives, corporate websites were initially just glorified versions of newsletters or business brochures. Google never asks people to delete wrong information or badly written blog posts.

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Social media’s Hallmark Moment: the Twitter Auto DM

Chris Koch

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. If you miss my tweets, you can catch a summary in my monthly newsletter here.” We will do our very best to keep you informed and entertained.” Why do I think this person has won an “excellent attendance” award in the past?

Emails That Encourage Customer Engagement

Vertical Response

Whether you host a holiday sale, customer appreciation event or a webinar, interacting with customers on a personal level is one of the best ways to make a connection. Try creating a Facebook Event. Once you create the event on Facebook, include the link in an invitation email.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns. For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person.

Facebook’s March to China, and 3 Other Stories You Should Read

Contently

The result is the cynical cycle of growth, addiction, tracking, and monetization that we’ve seen play out with both Facebook and Google, whose founders were initially anti-advertising before succumbing to the awesome financial windfall it promised. This week’s standout is a profile on the gossip blogger and personality Lainey. Undeterred, Mark Zuckerberg has made it his mission to bring Facebook to China.

Incorporating Mobile Ad Tech into Your Marketing Strategy

Modern B2B Marketing

Let’s take a look at a new solution—Facebook Lead Ads. A Facebook Lead Ad is a new type of ad unit that Facebook announced in mid September last year that’s designed specifically for the mobile channel.

Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

Based on all the information they provide, 75% of their customers complete a purchase without ever talking to a real person! Many of us struggle to have enough content to share on our social networks, in our emails and in our newsletters.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. Newsletters. What makes a good newsletter?

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

Act-On

This gives you a great opportunity to serve prospects high-level content that is intelligent, informative, and helpful. These leads may have moved from ToFu to MoFu by signing up for your newsletter, registering for a webinar, or downloading an eBook or datasheet.