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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action.

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds.

Trending Sources

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]


If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

The Dissection of a Bloody Good Email Newsletter

Vertical Response

Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So what makes up the anatomy of a bloody good email newsletter? your email newsletter will not be seen. Example: For more information, visit [link].

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Could it be I don’t know how to sell myself with my newsletter?

Increasing Audience ROI with Personalization


That’s where personalization enters the picture. Here’s how personalization can help media companies carve out new, lasting monetization channels. >> >> Download our latest Media Ebook - Personalize or Perish >> More Engaged Email Lists.

How Teenagers Would Re-invent Facebook

grow - Practical Marketing Solutions

Below, they have offered their free content for you about ideas they have to re-make Facebook. And now here is how our teenagers would re-invent Facebook if they ruled the world. “Facebook would be much more useful if you could see your RSS feeds as Facebook posts.

"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter


You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Q: Why does BuzzFeed do email newsletters?

What Marketing Communications Should You Personalize?


Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Additionally, MarketingProfs discovered businesses that personalize web experiences see, on average, a 19% increase in sales.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy


Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

5 Little Ways to Get More Facebook Likes


Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 5 Quick Tips For Growing Your Facebook Audience from HubSpot.

6 Tips for Scaling Social Media Promotion With a One-Person Team


While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. Providing social users with interesting, informative content helps bring in quality leads. Want every Facebook image you’re tagged in sent to Dropbox?

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Facebook Guides, Tips & Techniques. Facebook Apps and Tools. Facebook Changes.

Social Media Audiences Are Great, But Email Audiences Are Better


Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? As you know, “Organic reach” on Facebook is in the low single digits. And that assumes all those ads are sending people off Facebook (which they’re not).

Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals


Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. 10) Blog or Newsletter Subscriptions.

What Facebook’s Latest Changes Mean for Publishers


Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences.

The future of content marketing strategy

grow - Practical Marketing Solutions

In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. Blog and Definitive newsletter. Mark’s post on Facebook and content distribution strategy. Blog and Definitive newsletter.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You


The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Readers can now sign-up and have content from the site personalized based on their interests. Sign up and sign in to personalize your content from the B2B Marketing Zone. To check it out, sign-up using the “Personalize Your Content” button at the top right of the BMZ home page, as shown here.

4 Emails Your Service-Based Business Should Send

Vertical Response

Contests offer low-cost opportunities to attract customers to your business, increase “likes” on Facebook and help you solicit testimonials. An average of 17 recommendations on Facebook. Newsletters. Educational information.

10 soul-grabbing brands that prove you don’t need SEO to succeed

grow - Practical Marketing Solutions

And if you’re Google, it’s worth comparing the short-term upside of strangling the best (thoughtful, personal, informed) content to the long-term benefit of creating a healthy ecosystem. Often, content moves on the web simply because a person or brand is powerful.

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The Basics of B2B Social Media Marketing Strategy


Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

[Chart] How Dynamic Content Drives More Visits

Modern Marketing

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Facebook.

How to Fix a Broken Lead-Nurturing Strategy


But what if we could reliably predict this information without manual prospecting? But this spray-and-pray approach ignores buyer context and personalization. ROI Adblockers lead nurturing lead scoring metrics personalization

7 Proven Facebook Marketing Tactics


It’s been quite the year for Facebook. And Mark Zuckerberg was named Time magazine’s Person of the Year. Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. 7 Proven Facebook Marketing Tactics. Embed videos on your Facebook page.

Tools I use to amplify social campaigns


Like building an email newsletter list, building your GaggleAMP can take time, so start now. All I need to do is upload the tweets and the Facebook posts and tell SocialOomph at what frequency I want the posts to trickle out and on which profiles and platforms I want them to post.

25 Facebook Page Ideas You Haven't Tried Yet


Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. Don’t automate Twitter updates to your Facebook page.

The Legally Hazy World of Cannabis Marketing


This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. Instagram, which Facebook acquired in 2012, enforces the same federal compliance. It had even entered into a business agreement with Facebook.

Your corporate website needs to become a trap


Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. 1) Email List/Newsletter — Are you subscribed to any newsletters? They’re all kings of the email newsletter — and I am never disappointed.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

The lab was christened with fanfare and highlighted in the company newsletter. Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall.

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Are you a social media forager?


The messaging is all about being compelling, interesting, attractive, entertaining, and informative — one’s charm and engagement should be enough.

Google’s new privacy policy is definitely good for Google


Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. I personally am fine with allowing Google use of my data, but I do like to read exactly what they are allowed to do. Image via CrunchBase.

Social business and knowledge as an accident of paper


Telephone was simply an enabler of remote conversations, email was just a more practical way of sending missives, corporate websites were initially just glorified versions of newsletters or business brochures. Google never asks people to delete wrong information or badly written blog posts.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event.

Social media’s Hallmark Moment: the Twitter Auto DM

Chris Koch

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. If you miss my tweets, you can catch a summary in my monthly newsletter here.” We will do our very best to keep you informed and entertained.” Why do I think this person has won an “excellent attendance” award in the past?

Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

Meerkat and Periscope , for example, are being faced down by Facebook Live and the dark horse, Blab. Long the best source of information on the Internet, blogs are here to stay. Nichole Elizabeth DeMeré’s personal blog. Get this newsletter of 500-word summaries.

Emails That Encourage Customer Engagement

Vertical Response

Whether you host a holiday sale, customer appreciation event or a webinar, interacting with customers on a personal level is one of the best ways to make a connection. Try creating a Facebook Event. Once you create the event on Facebook, include the link in an invitation email.

Facebook’s March to China, and 3 Other Stories You Should Read


The result is the cynical cycle of growth, addiction, tracking, and monetization that we’ve seen play out with both Facebook and Google, whose founders were initially anti-advertising before succumbing to the awesome financial windfall it promised. This week’s standout is a profile on the gossip blogger and personality Lainey. Undeterred, Mark Zuckerberg has made it his mission to bring Facebook to China.

[Infographic] The Periodic Table of Elements for B2B Marketing Attribution


Facebook. Newsletter. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM.

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. Newsletters. What makes a good newsletter?

Incorporating Mobile Ad Tech into Your Marketing Strategy

Modern B2B Marketing

Let’s take a look at a new solution—Facebook Lead Ads. A Facebook Lead Ad is a new type of ad unit that Facebook announced in mid September last year that’s designed specifically for the mobile channel.