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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Here are a few definitions from respected industry publications that speak a bit differently about what SEO means. Via SEOmoz : Search Engine Optimization isn’t just about “engines.” The Evolution of Search and Social. The Death of SEO.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog.

How B2B Marketing is Changing in 2018

up on Google and Facebook, they are placing. websites, software review sites, and live events. Marketing Budgets 12 More Budget in 2018 Count Less Budget in 2018 Count Content Marketing (25 responses) AdWords / paid search / PPC (5 responses) Content development / content marketing.

Creating Quality Content in 2019 (For Search Engines and People)

Moz

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. And when it comes to a topic, make sure to write about your industry, not yourself.

Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East

QuanticMind

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. So how would this affect your search engine marketing strategies for 2017? For more search engine marketing strategies for 2017 on driving o2o conversions and sales, see QuanticMind’s webinar: “6 Best Practices for Local Search to Use Today.”.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Questions to consider asking: Where are your customers searching for information?

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Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Stay Updated with Industry Trends.

Introducing Our New Blog: The Search Engine Marketing Blog for SEM Professionals

QuanticMind

We’re super excited to announce the launch of QuanticMind’s new blog—Performance: The Search Engine Marketing Blog for SEM Processionals. Our goal with the newly revamped blog is to create a user-friendly browsing experience for our valued customers, partners and industry professionals. Content optimized for search. Search Engine-Optimized Content. Beyond design and layout, our new blog content is now optimized even further for search engines. ­­By

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). Industry News Search Engine Marketing content marketing digital marketing video marketing

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How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. Facebook Cover Image Suggestions and Recommendations.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. B2B Search Engine Marketing Blog

The Current Climate of Facebook Instant Articles

RebelMouse

When Facebook Instant Articles launched in 2015, it was limited to only a few publishers. Soon, everyone with a Facebook Page could be eligible to publish Instant Articles, and as the years went on, the medium went through its own ups and downs.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category. See my post “How to Coax Content Out of Engineers” ).

Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. Ad Age Survey: What Advertisers Really Think About Facebook.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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Your website sucks

Biznology

Their sites were responsive before the responsive website was a thing. I was on a sales call with a DC-area architecture firm looking for some website love. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Unriddled: Managing Your Time on Social Media, Google's Controversial New Search Engine, and More Tech News You Need

Hubspot

New Time Management Tools on Facebook and Instagram. Now, Facebook will be rolling out "tools to manage your time" on both its core app, as well as Instagram, which is owned by Facebook. In the context of many other changes made by Facebook this year -- like its January News Feed algorithm update to prioritize content from friends and family -- and the recent scrutiny it's received over data privacy, this move makes sense. Featured image credit: Facebook.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? Why should you care about your company’s website? She said, “Treat your website as if you were hiring a six-figure salesperson.

Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search.

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. Facebook (82% vs. 80%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. We still see ppc ads for local businesses in national, (geographically unrelated) searches. The Google Search Terms Report. Want more leads?

Interesting content marketing trends to watch for in 2017

Biznology

Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. First and foremost, make sure your website is mobile-friendly.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites?

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

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How to Tame Panda and Penguin with WPO

Webbiquity

those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) But done well, a blog fosters social engagement, improves organic search results and generates leads.

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How to Use Social Media to Substantially Improve Your SEO

Single Grain

But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. Search vs. Social: Why Social Media Still Matters in the SEO Landscape.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign?

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How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

KoMarketing Associates

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. Yahoo search percentages for B2B websites we manage. The broader search engine market landscape.

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