How Does Social Selling Tie Into B2B Marketing?
SEPTEMBER 7, 2017
Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. Social selling and marketing aren’t about spamming as many people as possible in the hopes that a small fraction clicks on your links or completes a conversion. If an employee only uses Facebook for personal connections, don’t ask them to start posting business articles.