Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. which is the better social network for promoting visual content ?

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. As a result, they struggle to generate any real customers or prove the ROI of social media.

Trending Sources

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I We know, after all, that Facebook users are a highly active and engaged audience.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimization

8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. by HubSpot Blog.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Social Media B2B ).

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 3) Radian6 (aka Social Studio).

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Why Social Networks Like Pinterest Will Never Be Marketing-Free

Hubspot

At HubSpot, we've been noticing some very interesting trends from our own Pinterest presence. We compared the conversion rate of our presence on Pinterest to that of another fairly new social network you may have heard of: it's called Google+. Connect with HubSpot

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

#FirstTweet: Proof That You Should Be Open to New Social Networks

Hubspot

Remember when Facebook used to have you write your statuses in the third person? If it weren''t for Twitter, I never would have been recruited for HubSpot, I wouldn''t have found my literary agent, I wouldn''t have bonded with fellow marketers or authors, and on and on.

8 Ways to Leverage Social Media Beyond Social Networks

Hubspot

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

Is Twitter a Dying Social Network? #MKTGdebate

Hubspot

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

20 Ways to Increase Content Visibility on the Top 4 Social Networks

Hubspot

And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Between videos, ebooks, blog articles, photos, podcasts, webinars, SlideShare, Facebook, Twitter, LinkedIn, and Pinterest. Let’s pretend we had very convincing data that showed none of our potential customers use social media.

20 Percent of UK Social Networking is Mobile [New Data]

Hubspot

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Connect with HubSpot

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Slide 25: Google use is still higher than Facebook.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily. Twitter gets new, Facebook-like feeds & features by DevBeat.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks?

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It’s all based on Facebook’s algorithm called EdgeRank (see photo above).

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Today, social media is one of the key inbound marketing channels we use to grow our business.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

When people come to your Facebook Page, where do you think they first look? it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. introductory Facebook

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Here's what it will look like: Source: Facebook.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It’s a pain in the arse because it’s yet another social network to join. How to Migrate from Facebook to Google+ by How-To Geek.

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5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again.

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. blog.company.com or company.com/blog), the benefit of all of that link and social signal authority also accrues to your corporate website.

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April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. 10 of the Biggest Social Media News Stories This Month. Source: Facebook.

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21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? How can marketers best utilize social plugins for the platform?

26 Social Media Secrets Skittles Knows

Biznology

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Photo credit: Wikipedia.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices.

Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! A Brief History of Facebook's Search Function. Facebook.

Our Top Predictions for Facebook's Secret January 15th Announcement

Hubspot

A little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? 1) Facebook to Release a Smartphone!

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? Facebook.