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87 More Vital Social Media Marketing Facts and Stats for 2012


This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017


2016 marks HubSpot’s 10th anniversary. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. Whereas once we had PPC, we’re now seeing the early days of PPL: Pay Per Lead.

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10 Places You Can't Afford to Publish Mediocre Marketing Copy


The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. It's what readers will see in the SERPs, social media, and their inboxes. 7) PPC Ad Copy.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.”

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week


Facebook Makes Getting More Page Likes Easier For SMBs, From Marketing Land. Just like Twitter, Facebook has been making some changes to its advertising tool too. This new ad update applies to both PC and mobile versions of the Facebook newsfeed. Happy Sunday, marketers!

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The ABCs of Content Marketing: A Glossary of Terms


For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Facebook. Facebook or Twitter Chats?

How Much Equity Should a CMO Get? You Might Be Surprised


That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Everyone sat up and "leaned in," as Facebook COO Sheryl Sandberg might say.

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert


Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. Q: I have a pretty limited search budget -- should I spend it on social PPC or Google PPC?

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40 Essential SEO Terms Marketers Should Know [Glossary]


PPC ( Pay-Per-Click ) - Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.

SEO Is Evolving: What Should Your Business Do Now?


Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. Submit your site now for optimization by HubSpot Experts! (2