Smashmouth Marketing

SEPTEMBER 4, 2009

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Read up, schedule the best for tweets on HootSuite with Send Later. I'm in good company! What other daily tasks do you do to keep yourself in the frontlines? Leave a comment.

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Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

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Hubspot

JANUARY 15, 2013

If the goal of inbound marketing is finding people who are excited to learn about your product or service, then your CTAs are the big (occasionally red and blinking) heralds telling your site visitors where to go next. Because we weren't looking to use that video directly to get new leads. I doubt very many.

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ClearVoice

APRIL 30, 2020

A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Outbound lead generation tools.

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Hubspot

FEBRUARY 15, 2018

I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). For Four Days of Facebook we were partnering with Facebook, a fact I repeated constantly.

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Hubspot

OCTOBER 23, 2014

To learn more about the shelf life of your Facebook posts, check out our post here. . For example, if you are an inbound marketer or sales person, you might join inbound.org and start a discussion around your piece of content there. If you''re stuck on what to write, you can always use HubSpot''s Blog Topic Generator.

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Hubspot

SEPTEMBER 30, 2013

The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. 1) You Don''t Need a Facebook Strategy.

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Hubspot

NOVEMBER 8, 2011

All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. 6 Great Ways to Turn Likes Into Leads. But when has 'nice' ever been enough?

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Hubspot

JUNE 11, 2019

We’ve seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships.

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Planning Template Marketing Plans Top of Funnel 76

Hubspot

MARCH 24, 2013

The fact that Klout is jumping into deeper analytics and business-friendly metrics should be quite beneficial for marketers. Facebook Updates Cover Photos Guidelines to Allow Calls-to-Action. Too long have marketers cringed at the sight of wasted real estate and lost marketing opportunities.

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Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! This next section will tell you how!

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Hubspot

MAY 19, 2014

When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach.

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Hubspot

OCTOBER 19, 2011

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). We'll use HubSpot's Facebook page as our subject.

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Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

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Hubspot

MARCH 24, 2014

The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. But what you may not know is that he’s an inbound marketer, too. Here are some highlights every inbound marketer could learn from: On Creating Content People Come Back For.

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Hubspot

JUNE 21, 2010

If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. Jason outlines two simple steps to help you easily adopt the practice to start demonstrating your expertise and generating leads via LinkedIn.

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Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? The short answer: No.

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Hubspot

MAY 30, 2012

Learn more about this new feature from Facebook itself by attending our Facebook webinar series today at 1 PM ET ( #FB4Biz ). Traditionally, the reach of the organic content you post to your Facebook business page has been limited by the scope of Facebook's EdgeRank algorithm. Click here to register!

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Hubspot

APRIL 9, 2012

Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. Monitor your keyword ranking positions.

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Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. How to Inject Problem Solving Into Your Marketing. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems!

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Hubspot

JANUARY 10, 2014

You just finished creating your latest asset for your inbound marketing campaign. Many companies make the mistake of only using one or two channels to market to their leads. "The Think of each social post as an advertisement for the core piece of lead gen content.". and then on Facebook.

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Hubspot

AUGUST 30, 2011

Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn.

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Hubspot

NOVEMBER 2, 2011

We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently to drive the best results in the fastest way possible. Have more time for better lead gen?

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Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me. Chief Marketing Officer, HubSpot.

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Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.

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Hubspot

DECEMBER 16, 2011

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research.

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Hubspot

JULY 9, 2012

So it's no surprise -- albeit unfortunate -- that consistency wavers for many marketers who are drowning in a sea of other tasks that make them take their eye off the prize. And it's particularly unfortunate for inbound marketers , because inbound marketing works best when it's pursued over a long period of time with unwavering dedication.

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Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 3, 2012

In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Check out HubSpot's webinar page and ebook page as examples.

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Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Reach the people who have already shown interest in your business and convert them to leads.

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Landing Pages Planning Inbound Marketing High Quality Lead 28

Optinmonster

APRIL 27, 2023

A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. Then the business can send email marketing campaigns over time to nurture leads. Learn how to create a lead capture form with our full tutorial.

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Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 3) Use Your Blog Posts as a Lead-Gen Offer. Connect with HubSpot :

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Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

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Hubspot

OCTOBER 13, 2011

Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. While I think most of us can agree that email is still alive and thriving, there are still many marketers that struggle to leverage it effectively for lead gen. Connect with HubSpot :

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Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. Per HubSpot, the Academy educates “tens of thousands of users every month.”

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Hubspot

MARCH 20, 2012

I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential ? You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?

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Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy.

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