Trending Sources

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal.

Organic vs paid social media: 12 myths vs realities

Biznology

To understand organic vs paid social media, here are 12 myths vs realities. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline. LARGE BRANDS WITH LOTS OF LIKES HAVE GREATER ORGANIC SOCIAL MEDIA REACH: Myth.

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

6 Time-Saving Business Tools to Help You Get Organized

Vertical Response

Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. A helpful tool to help do this is BuzzSumo.

Facing tough choices — Paid versus organic reach

grow - Practical Marketing Solutions

In an eye-opening post, Francisco Rosales demonstrated how the organic reach of his content on Facebook dropped 90 percent in one week, a trend he fears will portend a future where businesses are going to have to count more and more on paid media and less on true organic reach.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. Involving everyone at Proven -- even those outside of the marketing team -- helps create more dynamic and diverse supporting content. Organizing Our Missions.

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. Here is a prediction: Facebook will eventually begin to acquire content sites and produce their own original content like Netflix).

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? What if I told you that organic reach is GOING UP for many businesses in 2015? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

When we don’t know the truth, we look for clues from our external environment (like a claim in a storefront window) to help us make decisions. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” by Ari Herzog Is Advertising on Facebook purchasing likes?

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30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. Facebook ).

The prerequisite to effective social media: the idea organization

Chris Koch

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. What do I mean by an idea organization? You’ll never create an idea organization if ideas are developed in secret.

People Trust Facebook Less Than Congress

Contently

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.”.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

Ads 41

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

Your Content Strategy Should Include Your Entire Organization: Part II — Collaborating with the Social Media Team is Vital

Content Standard

The wheel today serves the same function as it did for the Sumerians who invented it: it’s a moving circle that helps humans transport things in a way they would otherwise not be able to. There’s a reason that Facebook is a cultural touchstone and MySpace is a perennial punch line.

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? I’ve been honored to be selected to help judge a global company’s internal social media competition.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

Hubspot

Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook

URL 43

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

The Social Media Manager's Guide to Staying Organized

Hubspot

Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. We asked the people who run social media for their brands from across the United States for their best tips on staying organized.

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

While many campaigns today are integrated in some manner — maybe a print ad to promote a Facebook contest or a Facebook ad to promote a TV-based campaign, nothing has approached the impact of the Old Spice campaign four years ago. So help me out here. So help me out here.

Help 74

Does Your Organization Need A Chief Content Officer? [Video]

B2B Marketing Insider

Our customers are looking for valuable and helpful information , not hype. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out. Todd said that their organization has put content at the center of everything they do.

The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

One candidate is, “Should my company have a Facebook page?” The company has whacked-out expectations about how sales will increase once they have a Facebook page. So how do you decide if a Facebook page should be a priority for your company?

The Forgetful Person's Guide to Staying Organized at Work

Hubspot

Hopefully, if you''re a forgetful person, they can help you, too. Without any sort of organization, it''s entirely too easy to forget that I got an email that fell into one of those buckets. I use a Gmail Labs tool called "Multiple Inboxes" and Gmail labels to stay organized.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. But what about using Facebook for lead generation?

Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Did you reach people where they spend the most time on Facebook''s News Feed and mobile?

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. The tool can help you better track the overall performance of your page.

The Sense and Spirituality of Facebook at 10

grow - Practical Marketing Solutions

Today is Facebook’s tenth birthday. In one decade, Facebook has become the largest media entity in history, touching a billion people. Facebook is beautiful and inspiring. Facebook has altered the course of nations. Facebook delivers daily kernels of joy.

14 Content Marketing Tools to Help Your Business Grow

Webbiquity

While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content.

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Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

To help make it easier for their employees to have flexible work arrangements, many companies are discovering and implementing new tools and resources. When You Need to Stay Organized. It also helps that all those chats are fully searchable. When You Want to Organize Your Stuff.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.”