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The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

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Your keywords suck and are outdated


“How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. Google Wants You To Use Keyword Metatags… No, Really (

How to Figure Out What Keywords Your Potential Customers are Using


At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword?

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51 Ridiculous Keywords Google Won't Let Me Track Anymore


If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Sometimes I''ll find keyword phrases that are basically blog articles writing themselves! Keyword fish?

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

Marketing Insider Group

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. I list out tools to help you determine which keywords you should be using. Keyword Discovery.

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Marketers: This Is Why We Can’t Have Nice Things


So instead of pummeling buyers with ads or email, smart marketers started to create useful content designed help the consumer rather than sell them. We over-solved for the long tail. The long-tail of search was what initially made content so exciting.

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Not Getting What You Want From Blogging? Ask These 11 Questions


So we decided to help. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. 2) Is there a keyword focus? When it comes to selecting a keyword, you have two options: short tail and long tail.

Who Does Google Love More: SEO or Content Marketing?


1] When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing. Perhaps this slow adoption process is due to the fact that companies have yet to discover there are more benefits than increased keyword ranking, traffic and leads.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Give some thought to (and do some keyword research on) what kind of long, specific search terms your buyer persona might be using. What are they looking for help with? Pictures are extremely helpful because the human brain processes images 60,000 times faster than text.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Long story short, there were no more golden eggs in the pipeline. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose.

Best Social Media Stats, Facts and Marketing Research of 2010


Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.

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Meta Descriptions: The What, Why and How


Stay with me – here’s a screen shot: Basically a meta description is what is ready to help the searcher decide whether or not to click the link to an article or web page. A meta description helps convince or persuade readers to choose your site. The long answer?

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level.

10 Ways to Drive Instant Results With Inbound Marketing


The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. All from a simple long-tail keyword phrase!

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run.

5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. Keyword research: Develop a list of core keywords that the content will be geared towards.

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The Marketer's Guide to Pinterest SEO


Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Instead, focus on creating remarkable descriptions that help you stand out from the pack.

Got 5 Minutes? Use It to Find a New Prospect on Social Media


But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. Facebook.

Influencer marketing tools of the trade


Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!

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11 tips and tools to jump-start your SEO


Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

How to Make B2B More Exciting: Experts Weigh In

KoMarketing Associates

All our experts agreed that good branding and a professional presence goes a long way in making your content both easy to read and appealing to users. Memes don’t seem to have the steam they once had, especially since Facebook cracked down on them, but they’re still a popular choice if you’re on platforms like Tumblr or Reddit. ANNALEA CROWE , Marketing Manager at Firesnap : We recently launched a marketing ROI calculator to target some long-tail keyword terms.

AI in Marketing: 10 Early Use Cases


And that's because AI technologies are being developed, in part, to help make humans' lives easier by independently -- and intelligently -- completing tasks for them. AI helps send customized, personalized content recipients might be more likely to interact with -- and click through.

The Ultimate Dictionary of Marketing Terms You Should Know


Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 35) Facebook. 47) Keyword.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


How can marketers help their organizations move from “social media marketing” to “social business”? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. Facebook Statistics and Facts.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014


Do expand keywords in the copy with reference to other relevant terms as people are searching for entire topics instead of content optimized for single keywords. If you are a small brand, your best approach is to focus on a niche or long tail keyword.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

An industrial blog can provide a huge boost to your SEO efforts because it is easier to optimize posts for long tail keywords than it is to optimize static Web pages. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. To get more SEO benefits and more visibility on Pinterest, make sure the images you use for pins have keyword-rich file names.

Answers to Your Top 7 Questions About the State of SEO in 2012


SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Long-tail keywords typically have less search volume than head terms, but they are also less competitive.

How To Map Content To Your Conversion Funnel


For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. A fashion-focused B2C company should target social media sites like Pinterest, Instagram, and Facebook.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Don’t forget geographic keywords! Ask your friends to help publicize it, too.

The Top 8 Priorities for Any One-Man Marketing Team


To help you get on the path of agile marketing for your business, we’ve compiled eight incredibly important marketing activities that a one-man or one-woman team can and should execute that will also start moving key metrics. 5) Create evergreen content to reap short- and long-term benefits.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Figure out what keywords could/should/might be used to find your business. Don’t Fear the Long Tail.


How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Feel free to scan the following headers and let us know if there are any sections you think you need more help with.

6 Tips for Creating Content That Spreads Naturally


I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days.


Why You Should Create More "Boring" Content


I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking.

The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components

Content Standard

But what happens when 12 of your competitors optimize for the same factors and keywords? You ignore keywords (for now) and you think about your editorial mission and the integrity of your content. When hiking long distances like that, you cannot cheat your way from point A to point B.

Best Google AdWords Tips and Tactics of 2010


How do the new keyword targeting options work? Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. Share this on Facebook.

8 Ways to Solve Prospects' Problems Through Your Marketing


AmeriFirst Home Mortgage helps home buyers find the right mortgage for them. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. That way, your prospects see you as a helpful problem solver they actually like and trust.