The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.
Your keywords suck and are outdated
OCTOBER 2, 2012
“How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).
How to Figure Out What Keywords Your Potential Customers are Using
DECEMBER 1, 2015
At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword?
Who Does Google Love More: SEO or Content Marketing?
SEPTEMBER 28, 2016
1] When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing. Perhaps this slow adoption process is due to the fact that companies have yet to discover there are more benefits than increased keyword ranking, traffic and leads.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
So we decided to help. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. 2) Is there a keyword focus? When it comes to selecting a keyword, you have two options: short tail and long tail.
Meta Descriptions: The What, Why and How
MARCH 10, 2016
Stay with me – here’s a screen shot: Basically a meta description is what is ready to help the searcher decide whether or not to click the link to an article or web page. A meta description helps convince or persuade readers to choose your site. The long answer?
20 Content Marketing Tools to Rely on From Start to Finish
OCTOBER 18, 2016
When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. All from a simple long-tail keyword phrase!
5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
The Forward Observer
APRIL 28, 2015
Give some thought to (and do some keyword research on) what kind of long, specific search terms your buyer persona might be using. What are they looking for help with? Pictures are extremely helpful because the human brain processes images 60,000 times faster than text.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!
How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
The Forward Observer
MAY 30, 2013
Long story short, there were no more golden eggs in the pipeline. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose.
5 Lessons Content Marketers Can Take Away from the 2014 World Cup
JUNE 16, 2014
However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. Keyword research: Develop a list of core keywords that the content will be geared towards.
The Marketer's Guide to Pinterest SEO
JANUARY 11, 2013
Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Instead, focus on creating remarkable descriptions that help you stand out from the pack.
Got 5 Minutes? Use It to Find a New Prospect on Social Media
SEPTEMBER 24, 2013
But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. Facebook.
2012 Content Marketing Trends for Manufacturers and Industrial Companies
Industrial Marketing Today
DECEMBER 15, 2011
An industrial blog can provide a huge boost to your SEO efforts because it is easier to optimize posts for long tail keywords than it is to optimize static Web pages. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run.
14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
MAY 1, 2013
Remember to use keywords (but don’t stuff them in) and natural, fluent language. That length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. Do Your Keyword Research.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 35) Facebook. 47) Keyword.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How can marketers help their organizations move from “social media marketing” to “social business”? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. Facebook Statistics and Facts.
Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
OCTOBER 31, 2014
Do expand keywords in the copy with reference to other relevant terms as people are searching for entire topics instead of content optimized for single keywords. If you are a small brand, your best approach is to focus on a niche or long tail keyword.
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Don’t forget geographic keywords! Ask your friends to help publicize it, too.
Answers to Your Top 7 Questions About the State of SEO in 2012
AUGUST 23, 2012
SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Long-tail keywords typically have less search volume than head terms, but they are also less competitive.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers.
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
To help you get on the path of agile marketing for your business, we’ve compiled eight incredibly important marketing activities that a one-man or one-woman team can and should execute that will also start moving key metrics. 5) Create evergreen content to reap short- and long-term benefits.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Feel free to scan the following headers and let us know if there are any sections you think you need more help with.
The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
SEPTEMBER 16, 2016
But what happens when 12 of your competitors optimize for the same factors and keywords? You ignore keywords (for now) and you think about your editorial mission and the integrity of your content. When hiking long distances like that, you cannot cheat your way from point A to point B.
How To Map Content To Your Conversion Funnel
MAY 25, 2016
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. A fashion-focused B2C company should target social media sites like Pinterest, Instagram, and Facebook.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days.
THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
APRIL 5, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We recognized that martech would help us keep up with the buyer’s evolving journey. This article is a guest post by Franck Ardourel of DNN Corp.
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
JANUARY 7, 2015
Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. To get more SEO benefits and more visibility on Pinterest, make sure the images you use for pins have keyword-rich file names.
Why You Should Create More "Boring" Content
MAY 1, 2015
I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
How do the new keyword targeting options work? Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. Share this on Facebook.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Figure out what keywords could/should/might be used to find your business. Don’t Fear the Long Tail.
How to Choose a Solid Topic for Your Next Blog Post
OCTOBER 10, 2013
Ask yourself what topics your persona wants to hear more about, and what they need help with. Spin off some long-tail variations of the topic "selling goods on Pinterest" that your persona would care about. "I don''t know what to write about.". Said every blogger, ever.