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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Trending Sources

Your keywords suck and are outdated

Biznology

“How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword?

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Sometimes I''ll find keyword phrases that are basically blog articles writing themselves! Keyword fish?

Optimize Your Content for Inbound Marketing: Part 2

Act-On

If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Figure out what keywords could/should/might be used to find your business. Don’t Fear the Long Tail.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. I list out tools to help you determine which keywords you should be using. Keyword Discovery.

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Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

So we decided to help. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. 2) Is there a keyword focus? When it comes to selecting a keyword, you have two options: short tail and long tail.

Who Does Google Love More: SEO or Content Marketing?

Fathom

1] When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing. Perhaps this slow adoption process is due to the fact that companies have yet to discover there are more benefits than increased keyword ranking, traffic and leads.

Meta Descriptions: The What, Why and How

Hubspot

Stay with me – here’s a screen shot: Basically a meta description is what is ready to help the searcher decide whether or not to click the link to an article or web page. A meta description helps convince or persuade readers to choose your site. The long answer?

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.

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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. All from a simple long-tail keyword phrase!

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Give some thought to (and do some keyword research on) what kind of long, specific search terms your buyer persona might be using. What are they looking for help with? Pictures are extremely helpful because the human brain processes images 60,000 times faster than text.

5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. Keyword research: Develop a list of core keywords that the content will be geared towards.

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How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Long story short, there were no more golden eggs in the pipeline. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose.

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† We’re off to the races!

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The Marketer's Guide to Pinterest SEO

Hubspot

Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Instead, focus on creating remarkable descriptions that help you stand out from the pack.

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How to Make B2B More Exciting: Experts Weigh In

KoMarketing Associates

All our experts agreed that good branding and a professional presence goes a long way in making your content both easy to read and appealing to users. Memes don’t seem to have the steam they once had, especially since Facebook cracked down on them, but they’re still a popular choice if you’re on platforms like Tumblr or Reddit. ANNALEA CROWE , Marketing Manager at Firesnap : We recently launched a marketing ROI calculator to target some long-tail keyword terms.

Got 5 Minutes? Use It to Find a New Prospect on Social Media

Hubspot

But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. Facebook.

11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

An industrial blog can provide a huge boost to your SEO efforts because it is easier to optimize posts for long tail keywords than it is to optimize static Web pages. I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI).

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run.

14 Blog Writing Tips for Creating SEO-Friendly Blog Posts

Writtent

Remember to use keywords (but don’t stuff them in) and natural, fluent language. That length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. Do Your Keyword Research.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 35) Facebook. 47) Keyword.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How can marketers help their organizations move from “social media marketing” to “social business”? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. Facebook Statistics and Facts.

Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014

LEADership

Do expand keywords in the copy with reference to other relevant terms as people are searching for entire topics instead of content optimized for single keywords. If you are a small brand, your best approach is to focus on a niche or long tail keyword.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Don’t forget geographic keywords! Ask your friends to help publicize it, too.

Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Long-tail keywords typically have less search volume than head terms, but they are also less competitive.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers.

The Top 8 Priorities for Any One-Man Marketing Team

Hubspot

To help you get on the path of agile marketing for your business, we’ve compiled eight incredibly important marketing activities that a one-man or one-woman team can and should execute that will also start moving key metrics. 5) Create evergreen content to reap short- and long-term benefits.

How To Map Content To Your Conversion Funnel

ScribbleLive

For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. A fashion-focused B2C company should target social media sites like Pinterest, Instagram, and Facebook.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Feel free to scan the following headers and let us know if there are any sections you think you need more help with.

6 Tips for Creating Content That Spreads Naturally

Hubspot

I mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days.

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The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components

Content Standard

But what happens when 12 of your competitors optimize for the same factors and keywords? You ignore keywords (for now) and you think about your editorial mission and the integrity of your content. When hiking long distances like that, you cannot cheat your way from point A to point B.

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

Marketing Action

Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. To get more SEO benefits and more visibility on Pinterest, make sure the images you use for pins have keyword-rich file names.

Why You Should Create More "Boring" Content

Hubspot

I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

How do the new keyword targeting options work? Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. Share this on Facebook.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. SEO 101: Defining the long tail by Conversation Marketing. Share this on Facebook.

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Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Figure out what keywords could/should/might be used to find your business. Don’t Fear the Long Tail.

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