Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

SocialPilot

FEBRUARY 6, 2024

2% 1% Facebook 2% 1.5% 1.25% 1% YouTube 3.5% The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 57% of marketers use Facebook for influencer marketing Just like Instagram, Facebook is owned by Meta and is another darling among marketers. billion times) #instagood (used 1.7

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

Facebook 166

Facebook Video Marketing Tips Youtube 166

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Facebook ads character count. Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male. Facebook, specifically, has a silent auto-play feature.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

MAY 18, 2021

First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

APRIL 30, 2020

Facebook is the largest social network with more than 2.5 Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. billion active users.

Tools 232

Tools Social Media Social Networks Work Management 232

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using?

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

MARCH 2, 2021

Whether it’s a tweet, a Facebook post or a video, many different types of content can go viral. Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. Whether it’s your video title and description on YouTube or your caption on TikTok, Facebook, Twitter, Instagram, etc.,

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

SocialPilot

DECEMBER 6, 2023

The Facebook Algorithm Facebook is the leading social media platform, with over 2.9 With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. You can find more tips on the Facebook algorithms change blog. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. Consistently creating posts with punchy copy plus eye-catching imagery and the optimal mix of hashtags isn’t easy, but without the effort, you content will get lost of the deluge of text and graphics shared every day.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sprout Social

OCTOBER 6, 2022

Keywords: Especially important for platforms like YouTube that have an SEO-driven search element. Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Scoop.it

SEPTEMBER 30, 2022

Search using hashtags. If you want to write timely topics on your blog, track hashtags. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn.

Tips 84

Tips CMS Development Blogger AIO 84

Sprout Social

MARCH 16, 2022

Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. While videos on Facebook generally autoplay, this feature can be turned off. Facebook post engagements include reactions (Like, Love, Haha, Wow, Sad or Angry), shares, clicks and comments. Card clicks.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

SocialPilot

FEBRUARY 21, 2024

Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. For instance , a study reports that users on Instagram are likely to comment, like, or share a post 58 times more than users on Facebook. says Mariala PerCal , a small business owner.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Curate and promote user-generated content via branded hashtags. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo.

Social Media 145

Social Media Social Marketing Media Curation 145

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 This makes Facebook a great tool for building relationships with current and potential customers and increasing brand awareness.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger.

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Optinmonster

NOVEMBER 3, 2021

Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Allow entrants to login to your contest via Facebook or Twitter. Bonus giveaway actions like Facebook like and share, leave a comment, and more. Also, ask them to tag you or use a company-specific hashtag if you have one.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. However, there are several avenues where social media automation can be a game changer.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Sprout Social

NOVEMBER 10, 2022

Facebook’s profile for business pages is a bit unique because its bio information is split up into different sections. Ben and Jerry’s Facebook profile is a good example of this template. Hashtags and keywords. Offer a few branded hashtags. Use a branded hashtag. Hashtags, sparingly. Link to your website.

Social Media 91

Social Media Brand Identity Branding Media 91

CoSchedule

JANUARY 27, 2023

The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

seo.co

OCTOBER 4, 2022

For this reason, it has been called “Snapchat meets YouTube” because you don’t need a lot of time to create something fun and shareable; just tap a record. Depending on your target audience and goals, you may be better off using Facebook or Instagram. that went into creating your latest masterpiece baking project.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 89

Facebook Work Management Ad Frequency Marketing Management 89

Content Marketing Institute

DECEMBER 10, 2018

Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update. According to Viveka, “(LinkedIn) decides what hashtags are going to be relevant, and you can go through the different hashtags and choose the ones that you want to be updated on.”. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Oktopost

SEPTEMBER 22, 2021

They will see your display ads as they browse websites, news platforms, watch YouTube videos, or use Google applications. Facebook Ads. 74% of professionals have a Facebook page , making it a pretty good bet that your B2B business would be well-served to incorporate Facebook into your paid social media strategy.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

APRIL 20, 2020

At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube. Now, you can streamline your video publishing strategy and deepen connections with your audience on Youtube directly from Sprout. Video strategy built for YouTube. Centralize your video publishing strategy.

Video Marketing 91

Video Marketing Ad Building Paid Social Agency Youtube 91

accelerate agency

FEBRUARY 1, 2021

Pages get a glow up Facebook has redesigned its pages yet again, with the most notable change being that you can no longer view how many ‘likes’ a business page has, only ‘followers’. Jumping on the hashtag train We can’t get away from them. Is your site ready for the roll out? The social scoop. A dedicated page news feed. ?Better

Advertising Agencies 52

Advertising Agencies Youtube Paid Search Agency Advertising Benchmark 52

Strategic-IC

JULY 10, 2018

If Facebook forms part of your marketing mix, you may have seen a drop in reach and engagement due to recent algorithm changes. So what can B2B marketers do to enhance Facebook success today? How to Succeed With B2B Organic Facebook Posting in 2018? Considering the Facebook algorithm. Try Facebook live.

Facebook 48

Facebook Organization Tips Webinar Metrics 48

Top Rank Marketing

SEPTEMBER 20, 2023

We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag. LinkedIn and NetLine are TopRank Marketing clients.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Martech Advisor

DECEMBER 19, 2019

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Note that some marketing channels lend themselves to easy cross-promotion (think: Facebook, Instagram and Twitter). Promoting a #hashtag.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136