Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Content Standard

APRIL 19, 2024

When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” This guide is designed to help you determine what social media platforms are right for your business and how to make the most of them.

Paid Content 91

Paid Content Social Media Advertising Channels Brand Identity 91

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Promote New Videos on Social. Choose Your Platforms. Decide Which Types of Video to Create. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. Which is further complicated by experts who negate the benefits of hashtagging or dismiss them as irrelevant.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

Facebook 166

Facebook Video Marketing Tips Youtube 166

Vidyard

MAY 1, 2020

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Social media videos offer glimpses into other worlds and let audiences feel a personal connection to the person doing the posting. The Biggest Benefits of Social Video 2. YouTube Video 2.2

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Optinmonster

FEBRUARY 15, 2024

Social media SEO, let’s talk about it. The lines between social media and search engine optimization (SEO) are increasingly blurring. This is where the concept of social media SEO (or SEO Social Media) comes into play. What is Social Media SEO?

Social Media 87

Social Media SEO Media Lead Scoring 87

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

MARCH 2, 2021

That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind. It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. What is a viral video?

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Optinmonster

JANUARY 15, 2021

Are you looking for the best social media feed tools for your website? Social media feed tools let you dynamically display user-generated content and customer reviews on your website that are originally posted on various social networks, including Facebook, Instagram, Twitter, and YouTube. YouTube Feeds Pro.

Social Media 100

Social Media Tools Media Best Practices 100

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. According to our data, the months leading up to this year’s Halloween season have seen year-over-year growth on social.

Social Media 112

Social Media Tagging Broadcasting Communities 112

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Events produce socially sharable moments, while content provides socially sharable knowledge and insights. Preferably only one.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

SocialPilot

FEBRUARY 21, 2024

Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. We know you probably wonder why we are talking about Instagram only and not any other social media platform. Without further ado, let’s get moving.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Average video time watched.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Optinmonster

NOVEMBER 20, 2023

Online giveaways and contests are easy ways to increase traffic to your website through referrals and social shares. Boost Your Social Media Followers. Online giveaways and contests can quickly boost your social media followers when you offer additional entries to your giveaway in exchange for follows. Grow Your Email List.

Marketing Automation Services 74

Marketing Automation Services Tools Best Practices Paid Search Agency 74

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Optinmonster

FEBRUARY 10, 2024

How To Grow Your Blog Make Your Site Easy to Use Speed Up Your Site Create Crave-Worthy Content Build Engagement Optimize Your Content For Search Engines Build Your Subscribers Get Social Media Savvy Get Networking Submit Your Work to Content Curation Sites 1. Using social proof. You can also use social proof.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

Zoominfo

MARCH 3, 2019

Sprout Social. Sprout Social is a comprehensive social media platform that offers a variety of social listening capabilities. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. It’s free! This next tool is a no-brainer.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers. Social Bakers offer a free Instagram analytics tool.

Analytics 95

Analytics Tools Best Practices Tagging 95

Webbiquity

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Vidyard

MARCH 8, 2021

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Social media videos offer glimpses into other worlds and let audiences feel a personal connection to the person doing the posting. The Biggest Benefits of Social Video 2. YouTube Video 2.2

Paid Content 65

Paid Content Social Media Video Marketing Media 65

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Right now, social commerce is an $89.4

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Top Rank Marketing

SEPTEMBER 20, 2023

For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Binary Demand

MARCH 19, 2024

By launching the WhiteCupContest on social media, they capitalized on hashtags to drive engagement. CISCO effectively uses webinars for demand generation by hosting events covering various relevant topics such as cloud computing and networking. They not only spread awareness but also gauge product demand.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Sprout Social

APRIL 20, 2020

With connection at the crux of consumer expectations on social, many brands are looking for ways to enhance their social strategy to not only reach more customers but to relate to them on a deeper level. Research suggests that social video generates 12 times the shares than text and images combined.

Video Marketing 91

Video Marketing Ad Building Paid Social Agency Youtube 91

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65