NuSpark Consulting

MARCH 30, 2016

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Twitter Hashtag Promoted Tweets. For tech and marketing audiences (and others of course), every show has its own hashtags that they promote. Facebook Interest ads.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Buffer

OCTOBER 14, 2019

Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. The Future of Facebook (new audio from Mark Zuckerberg). What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . Social media news item #1.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Hubspot

FEBRUARY 12, 2020

Facebook Messenger Heart Feature. Just before Valentine's Day in 2018, Facebook Messenger's Twitter announced that if you shared that you were "In a Relationship" with a friend you were messaging, celebratory hearts would rain down in your Messenger thread with that person. It's not official until it's #FacebookOfficial.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Marketing Insider Group

JUNE 18, 2015

Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Source: Twitter). Display the proper hashtags on your menu and in other smart, discrete and creative places! Picture this.

Content 100

Content Small Business Marketing Social Media Opt-out 100

Buffer

MAY 6, 2019

We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. We did this for the individual authors on the Buffer blog , showing a Twitter follow button next to the author’s name at the top and the bottom of the article.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Unbounce

JUNE 28, 2022

Instagram, Facebook, and Pinterest all offer in-app shopping experiences. According to Facebook Insights, 81% of shoppers research products on Instagram and Facebook before purchasing. Source: Starbucks/Twitter. Source: ComScore State of Retail. Here’s how to increase your social commerce sales. Source: Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

The Lead Agency

OCTOBER 30, 2017

Look at what types of posts yield the highest engagement – factors might include post length, hashtags, and sharing times. You can build a Buyer Persona by simply opening up a spreadsheet and starting a sample database of social media users. Take their successes and failures and use them to your advantage. Join a group or start one.

Social Media 74

Social Media Practices Media Allocation 74

Sprout Social

FEBRUARY 20, 2020

Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. For instance, Twitter might be your go-to channel for customer complaints, whereas your people team might prefer Facebook for recruitment insights. . Conversation.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

Buffer

APRIL 29, 2019

Facebook Live had just debuted, and you had platforms like Periscope and Meerkat making waves as well. Facebook has de-emphasized live streaming from its platform, and its upcoming pivot toward privacy seems to preclude the abundance of live video for its future. Facebook Live is still going strong, as is Instagram live.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Moz

JUNE 28, 2020

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Webbiquity

NOVEMBER 11, 2014

Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? But they seemed to resonate with Twitterers. “#Hashtag” with Jimmy Fallon & Justin Timberlake (Late Night with Jimmy Fallon). 12 Smart Jokes That Make You Sound Like a Genius by Reader’s Digest.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Keep your eye on keywords and hashtags, analyze your follower base, and even track paid marketing campaigns using the tool’s key features.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Moz

JUNE 28, 2020

Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. There were some individual data source category averages that were on par with the sample average, while other categories deviated greatly from the sample average. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Sprout Social

MARCH 24, 2020

Additionally, hashtag monitoring and social listening can clue you in conversations that result in praise or criticism from your audience. To wrap things up, let’s look into some sample scenarios where SWOT analysis would be particularly useful. Again, analytics can be a huge help here. Running a new social media ad campaign.

SWOT 87

SWOT Paid Content Analysis Social Media 87

Convince & Convert

JANUARY 6, 2016

All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. So what do you do?

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Advertising Agencies Business 113

ClearVoice

JULY 20, 2019

What you share Wednesday on Twitter, you could share Friday on Facebook. For example, hashtags are great on Instagram, not so much on Pinterest. The @ sign may not cross over properly from Twitter to Facebook. If you are pivoting your work from one niche to another, you may not have the perfect samples yet.

Content Marketing 97

Content Marketing Business Marketing Budget Ideal Customer Profiles 97

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Buffer

JANUARY 21, 2019

Think of free coupons, free trials, and sample products. We would all love to say hello to you on social media – especially Twitter! Hailley on Twitter and Hailley’s Website. Brian on Twitter and Brian’s Website. It’s the idea that people assign more value to things merely because they own them.

Social Media 109

Social Media Opinions Trust Marketing Twitter 109

Litmus

MARCH 5, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. There are plenty of other posts and Twitter threads discussing the issue of privacy expectations in email, too. Ok, here goes nothing…. That wraps it up for this week.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

Data Cleaning/CRM Appending

AUGUST 27, 2020

It doesn’t matter how you carry out this conversation, via a Facebook ad or email marketing campaign, reach out and speak up. Well, if the Twitter hashtag #manel has to go by, it is a big, solid, flashing NO written in capitals and red. Manel is a shame hashtag for panels where women don’t get representation.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

The Effective Marketer

JANUARY 27, 2014

This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates. GigaOm : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? Key performance indicators: Metrics to gauge content performance against goals. . Click to download.

Planning 111

Planning Social Media Template Marketing Plans 111

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Keep your eye on keywords and hashtags, analyze your follower base, and even track paid marketing campaigns using the tool’s key features.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

B2B Marketing Savvy

NOVEMBER 16, 2009

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. Because of the tradeshow/conference, hashtags/keyword for Twitter were extensively used. Posted in Marcom for B2B, Twitter Tagged: Blogging, HPC, SC09.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Barriers RSS 40

Hubspot

OCTOBER 12, 2012

When she published, Pepsi amplified the content on social channels and also used Twitter and Foursquare to flag notable events. Pretzel Crisps' "Social Sampling" Program. This real-time program monitors Twitter conversations to identify customers who are "in need of a snack." You can follow her on Twitter @ lieblink.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Marketing Insider Group

MARCH 7, 2021

Twitter is another great tool to see which topics are trending and hashtags that are relevant to your industry and target audience. You can manage all your social media accounts, monitor hashtags, track and respond to mentions all in one place. Keyhole also allows you to track any keyword, hashtag or url as well.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

FEBRUARY 13, 2013

They launched the Romance on Demand campaign on their blog, via social channels with the hashtag #romanceondemand , with that adorable video you might have watched up above, and even by establishing local partnerships in the cities where they're running the campaign to enter participants into a drawing to win some extra goodies. Even better?

Campaigns 28

Campaigns Planning Top of Funnel Sample 28

Hubspot

DECEMBER 9, 2011

If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. Hashtag-stuffing tweets doesn’t work. If you follow more people than are following you, you could harm your Twitter account’s SEO potential.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

JUNE 15, 2012

Things You Might Have Missed on Twitter. What else is there to know about Twitter ? Check out some of the nooks and crannies of Twitter that you may have missed out on. There are many complaints about the regular Twitter search, but did you know Twitter actually has an advanced search tool ? Create Twitter Lists.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Sprout Social

JANUARY 5, 2023

Industry insights: analyzing discussions or hashtags within an industry. Below is a sample report pulled from Sprout’s social listening tools. Industry hashtags and discussions are invaluable for brands in this department. . Analyzing hashtags or handles can uncover countless metrics to clue you in. Content type.

Social Media 83

Social Media Media Eye-Tracking Work Management 83

Marketing Insider Group

MARCH 28, 2024

An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter. Customers are excited and happy when their packages arrive, so it’s the perfect moment to encourage them to snap a photo and tag your business on Facebook or Twitter.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Sprout Social

MARCH 4, 2020

Social captions (think: Facebook, Instagram). There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers. Product descriptions. Landing pages.

Social Media 124

Social Media Product Media Terms and Conditions 124

Buffer

FEBRUARY 11, 2019

BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares. What’s great is that through Reply you can see social conversations across social networks: On Twitter, you can see public tweets that @ mention your handle, direct messages, and any searches you have set up for keywords or hashtags.

Paid Content 111

Paid Content Social Media Tools Media 111

Sprout Social

JANUARY 20, 2022

Some sample goals include: Increasing your social engagement rate. On the flip side, some hashtag and ad campaigns might be longer and only end when engagement drops off. For example, it’s no surprise to see brands simultaneously run Facebook and Instagram ads given that digital ad spending is up by 56% YoY. Image size(s).

Social Media 133

Social Media Planning Campaigns Effectiveness 133

Brandwatch Marketing

AUGUST 21, 2023

Buffer User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest. You can easily stay abreast of latest Twitter trends and join discussions about hot topics.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Buffer

FEBRUARY 11, 2019

BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares. What’s great is that through Reply you can see social conversations across social networks: On Twitter, you can see public tweets that @ mention your handle, direct messages, and any searches you have set up for keywords or hashtags.

Paid Content 90

Paid Content Social Media Tools Media 90