Adobe Experience Cloud Blog

JULY 6, 2016

Twitter: #Stickers and Video Length. Last week, Twitter announced the launch of “stickers,” which incorporate a selection of emoji, props, and accessories in a library that you can “stick” on your photos to make them more fun and engaging. Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? With just 140 characters, Twitter forces us to tell our stories well.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

The Effective Marketer

JANUARY 27, 2014

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

SnapApp

JANUARY 4, 2017

Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. What hashtags they’re using. How many Twitter followers they have. See What’s Working on Facebook. This is as simple as using Facebook’s search bar on Facebook.

Research 61

Research Campaigns Tips Content 61

SnapApp

NOVEMBER 10, 2016

Marketo: 4 Spooky Errors that KILL Email Campaigns. A scary email from Marketo landed in my inbox the day before Halloween – just in time for me to start thinking about holiday email marketing plans. To help me avoid this fate, Marketo welcomed me to download their Top Email Marketing Blunders e-book. Which I promptly did.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Adobe Experience Cloud Blog

MARCH 25, 2014

This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. Below, you can see that our Twitter background is focused on our upcoming user summit.

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

KoMarketing Associates

JANUARY 26, 2016

Then use audience targeting and Facebook ads to get people to see it and sign up.”. I really love this piece of advice from Social Media Examiner; while they are being specific to Facebook, it can really apply across a variety of social channels. Telling a story in 140 characters or in a Facebook post that cuts off can be difficult.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

APRIL 24, 2012

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. After all, Facebook has a search feature within its network.

Social Media 48

Social Media Optimization SEO Social Marketing 48

Outgrow

OCTOBER 29, 2021

Native integration with numerous CRM tools like Marketo , HubSpot , Mailchimp , ActiveCampaign , etc. Social share options with Facebook, Pinterest, and Twitter. Different types of contests and sweepstakes available- photo & video contests, hashtag campaigns, etc. Analytics tab to save the user data. Key Features.

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

6sense

DECEMBER 9, 2021

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. 6sense on Twitter. Look for hashtags including #Breakthrough2021 , #RevTech , and #RevTechRevolution. See you tomorrow!

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Fans were all over Facebook and Twitter – not to promote the line, but to complain. But Phillip Lim wasn’t the first Target designer collaboration by far. Know Your Influencers. The amazing part?

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Adobe Experience Cloud Blog

MAY 28, 2014

But as you can see from a Twitter search of the #Eat24Investigates hashtag , lots of people are playing along. Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. Their Twitter account is amazing too (be sure to look at replies ). And having some fun…with a company. Human Marketing.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

ClearVoice

APRIL 11, 2019

Jill Rowley , social selling pioneer and former Chief Growth Officer at Marketo, had this to say: “The new reality is that marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.”. Put your ear to the ground on Twitter, Facebook, Instagram, and LinkedIn.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

SnapApp

SEPTEMBER 30, 2015

Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter. and “Which hashtag can you not live without?”, Marketo walks the line between silly and informative, marrying a fun approach with a meaningful impact. What's Your Disney Strength?

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

MAY 4, 2011

From tests we’ve conducted at Marketo, we’ve found that 1/3 of registrants like to choose this option. Leverage your existing social networks – and your webinar presenters – to get the word out on Twitter, Facebook, LinkedIn and any other relevant channel. Don’t ask too many questions on the form.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

SmartBug Media

NOVEMBER 21, 2022

SparkToro is an audience intelligence tool that helps you understand the websites your ICPs visit, the YouTube channels they follow, the hashtags they use, their demographic profiles, and much more. Marketo Engage. Facebook Ads. Twitter Ads. Marketo Engage. Lattice (now Dun & Bradstreet). CMS and Content.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

FEBRUARY 12, 2015

Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. What are the do’s and don’ts of running a twitter chat?

Twitter 48

Twitter Advertising Agencies B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MAY 23, 2017

For example, creating an Instagram Story throughout the day will showcase visual highlights, while posts on Twitter will highlight quotes or learnings from guest speakers. Create An Officially Branded Hashtag. Have a branded hashtag—make it simple, and make it memorable. A couple of ways to promote your hashtag?

Social Media 124

Social Media Media Marketo Thought Leadership 124

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

APRIL 10, 2018

per post on Facebook and 3.6% for Twitter. The benefit of this is that it’s much quicker than scrolling through hundreds of different timelines on Twitter, and then having to do the same on Facebook, Instagram, and so on. Organic reach is on the decline due to recent changes in social network algorithms.

Communities 133

Communities Work Management Social Networks Social Media 133

SmartBug Media

FEBRUARY 21, 2020

Social media offers several valuable ways that you can attract the right audience to your SaaS company, including: Using relevant hashtags: Find hashtags that your potential customers are using or searching, and use them in your social posts. Paid Social.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. For example, marketers can search for any term on Facebook and find public posts using that term.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Adobe Experience Cloud Blog

JUNE 19, 2015

Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Facebook is an ideal place for fun, visual, and entertaining content that lends itself nicely to a user’s newsfeed.

Paid Content 48

Paid Content Social Media Profiling Brand Identity 48

Bluetext

JULY 15, 2022

Picture this: the year is 2013, Twitter is exploding into the public conscious with more than 200 million active users, and Facebook has a vice-grip on people’s free time across the globe. Social media, once considered an afterthought in any brand marketing strategy, is now on center stage. How Memes Can Benefit Your Brand.

Paid Search Agency 26

Paid Search Agency Ad Exchange Social Media Marketing & Strategy 26

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Some plugins, for example, encourage your readers to “Tweet this,” to share your content and increase your visibility on Twitter.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Buffer

SEPTEMBER 3, 2019

It was acquired by Marketo last year, so it has a ton of resources behind it. Also, some of the major networks like Facebook and Google have their own attribution products that can help with multitouch attribution. We would all love to say hello to you on social media – especially Twitter! Heather-Mae on Twitter Dave on Twitter.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag?

Social Media 48

Social Media Social Marketing Media Planning 48

SnapApp

FEBRUARY 13, 2018

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . Does the content you’re retargeting Facebook users with work well on mobile as well as desktop? (

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

APRIL 21, 2015

Word memes: Hashtags can technically be considered viral word memes. Often people will catch on to the virality of a hashtag and create new content. In the example below, the twitter account for the fictional Game of Thrones character, Tyrion Lannister, jumped into the trending hashtag #MyRealityTVShowWouldBe.

Viral Marketing 48

Viral Marketing B2B Thought Leadership Thought Leadership Marketo 48

Adobe Experience Cloud Blog

DECEMBER 10, 2014

Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. Oh the Pumpkin Spice Latte, or @TheRealPSL as it goes by on Twitter. 2) Using Humor to Shake Things Up: Kmart + Joe Boxers. What are your favorite holiday campaigns?

Campaigns 48

Campaigns Lock-In Social Media Thought Leadership 48

Heinz Marketing

MARCH 25, 2019

You can follow Jamie on Twitter @jamieshanks. I think there was a lot of frothiness about social selling to begin with, a lot of hashtag social this, social that. Twitter was evolving, Facebook, people were using it more, and I saw it as two things. ” To whet your appetite, here is part of Jamie’s reply.

Top of Funnel 63

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 63

Adobe Experience Cloud Blog

AUGUST 24, 2015

In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. Twitter is a key source of content for professionals in many industries. Including attractive images, strategic hashtags, and relevant links with each post.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Adobe Experience Cloud Blog

DECEMBER 29, 2014

But compiling this information and neatly packaging it for user consumption across a large platform, like Facebook, for example, is often easier said than done and might not work for every organization. ” Another example of social sharing as a goal is Facebook’s personalized year in review. Digital Marketing b2b Consumer'

Campaigns 48

Campaigns B2B Thought Leadership Buzz Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 15, 2016

According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day. Gifs, trending hashtags, quickly referencing value-added content—the possibilities truly are endless. Where are social platforms headed? What does this mean for marketers?

Video Marketing 48

Video Marketing Thought Leadership Broadcasting Youtube 48