Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)
BenchmarkONE
SEPTEMBER 22, 2021
Using website cookies, companies are able to (anonymously) track visitors to their website, and then follow their movement around the internet, which enables them to target very specific ads to prospective customers, wherever they go. Image Source: Search Engine Watch. How Does Retargeting Work? Image Source: AdRoll.
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