Facebook content strategy is a time bomb for inbound marketing
grow - Practical Marketing Solutions
JUNE 29, 2015
Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. The goal of inbound marketing.
5 Ways Outbound and Inbound Marketing Complement Each Other
SEPTEMBER 6, 2016
What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right now, you’d answer that question either with “inbound” or “outbound” as your answer.
6 Best Tactics for B2B Lead Generation
Digital B2B Marketing
JUNE 4, 2013
You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.
3 Demand Generation Dangers in a B2B Blog Redesign
AUGUST 1, 2012
A big part of lead gen is content, and the simplest content machine on the web is a blog. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine.
6 Types of Facebook Posts That'll Help You Generate Leads
AUGUST 7, 2013
This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. What Is a Lead?
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Facebook. Lead Nurturing.
Does Facebook Work for B2B Lead Generation? Hell Yes!
Modern B2B Marketing
NOVEMBER 27, 2012
by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. In the data below you can see that in August I ran only standard Facebook ads along with a few promoted posts.
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing.
4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
The Forward Observer
OCTOBER 21, 2014
Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. So what does WD-40 have to do with inbound marketing? Or hardly any of your site visitors are converting to leads.
5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
SEPTEMBER 30, 2013
I once went to a marketing conference. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. 1) You Don''t Need a Facebook Strategy.
The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
APRIL 7, 2017
spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.
39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
FEBRUARY 4, 2013
In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. 2) B2B Inbound. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. 17) Inbound.
Inbound Marketing Vs Outbound: When Did the World Become Black and White?
JULY 7, 2015
I’m often asked, “Should I use an inbound or an outbound strategy?” ” The BigBlog Advocate will tell you to go Inbound. To disarm the Inbound argument they will tell you to be aggressive and start sending email; then money will rain from the sky.
The 4 L's of a Successful Lead Generation Strategy
FEBRUARY 3, 2015
Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. Your Inbound Marketing Strategy Consists of Stones, Pebbles, and Sand. 1) Lead Capture.
How Inbound Marketing Can Fuel Native Advertising
FEBRUARY 18, 2013
Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. Because without inbound marketing strategies in place, there can be no effective use of native advertising.
38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
FEBRUARY 4, 2013
In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. 2) B2B Inbound. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. 17) Inbound.
The Essential Ebook Creation Methodology for New Inbound Marketers
MAY 19, 2014
When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. No time is this more common than when businesses set out to create their first lead generation ebook.
3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)
MARCH 4, 2014
Inbound marketing is all the rage. Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board. But there are problems with inbound marketing. Here are three ways inbound marketing might actually be hurting your business, and how to fix each problem. Inbound Marketing Problem #1: Too Many Leads.
5 Reasons Why Your Inbound Marketing Isn’t Working
Modern B2B Marketing
MARCH 22, 2013
by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Facebook Ads.
5 Ways to Get Local with your Inbound Marketing
Modern B2B Marketing
JULY 30, 2012
by Kieran Flanagan In our post Go Local: Six Ways to get International Marketing Right, we ran through 6 key areas that your business needed to get right when expanding into new regional markets. For example, if you do a search for “Lead Generation” in Google.co.uk
10 Most Popular B2B Lead Blog Posts of 2016
B2B Lead Generation Blog
DECEMBER 12, 2016
I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.
The Inbound Marketer's Complete Guide to Newsjacking
MAY 23, 2012
If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer!
25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
AUGUST 2, 2013
We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. We thought it''d be fun to outline what the most unlikely experts -- folks like Coco and Bruce and Joan -- can teach us about marketing.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". called Website Grader (now Marketing Grader ).
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities.
Announcing the Next Generation of HubSpot's Inbound Marketing Platform
AUGUST 21, 2013
About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. A third of marketers said they redesigned because it was time for a change. So there’s a disconnect there, between what marketers offer and what people really need.
5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Modern B2B Marketing
MARCH 1, 2012
by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.
Social Media is Going Corporate [Infographic]
JULY 3, 2012
58% use it for lead generation. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts.
How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
APRIL 17, 2013
Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Help Scout Marketing Blog.
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
APRIL 19, 2017
From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awareness around a brand. To generate leads. Generate leads for our sales products.
How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. Lead Generation
10 Bizarre Inbound Marketing Strategies that Actually Work
JANUARY 13, 2014
There’s nothing old in the world of inbound marketing. The internet itself is only around 2 decades old , and the concept of using professional blog posts, social media and other newfangled marketing ideas to gain traction online is newer still. Content Marketing
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).
How to Get Hired as an Inbound Marketer
AUGUST 13, 2012
But if you're looking for a job in marketing -- specifically inbound marketing -- there's some light at the end of the tunnel. According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs."